In-depth Analysis Report

The Fix Plastic Surgery

Representative Director Choi Dong-hoon

Plastic Surgery Forehead Reduction Anti-aging Specialist

Key Insights

Hospital Overview

The Fix Plastic Surgery is a clinic on Gangnam-daero, Seoul, operating under a single representative director system. It advocates for private and responsible treatment.

Specialties

Director Choi Dong-hoon is a board-certified plastic surgeon from Asan Medical Center, specializing in anti-aging and upper facial surgeries (forehead reduction, forehead lift, facelift).

Reputation Duality

High ratings (9.6+) on platforms like Gangnam Unni for kindness and reasonable prices, but complaints of side effects (cheek dimpling after facelifts) exist in communities like MissyUSA.

Operational Features

Employs a 1-person dedicated treatment system (no shadow doctors), CCTV in operating rooms, and verifies anesthesiologist presence for patient safety.

Hospital Information & Infrastructure

Overview and Location

Located in Gangnam-gu, Seoul, The Fix Plastic Surgery is a one-person system hospital led by Representative Director Choi Dong-hoon. Initially at Yuhwa Building, it has expanded and relocated to 11th Floor, 468 Gangnam-daero, Gangnam-gu, Seoul (Chungrim Building, Yeoksam-dong).

  • Transport Accessibility: Right in front of Exit 5 of Sinnonhyeon Station (Subway Line 9), or a 5-minute walk from Gangnam Station (Line 2/Shinbundang Line).
  • Medical Hours: Weekdays 10:00~19:00, Weekends (Saturday) 10:00~16:00; closed on Sundays and public holidays.

Operational System & Facilities

The Fix Plastic Surgery promotes a '1-Person Representative Director Dedicated System', aiming to differentiate itself from large-scale clinics.

  • 1-Person System: Director Choi Dong-hoon personally handles consultation, surgery, and post-operative care, alleviating patient anxiety about shadow doctors.
  • Safety Facilities: Operating rooms are equipped with CCTVs, with footage available to patients or guardians upon request. Dedicated recovery rooms ensure patient stability.
  • Anesthesia System: Primarily performs local anesthesia and conscious sedation. Anesthesia fees are often included in surgery packages.

Director Choi Dong-hoon

Education & Career

Director Choi Dong-hoon is a board-certified plastic surgeon from Seoul Asan Medical Center, one of Korea's top medical institutions.

  • Board Certification: Plastic Surgery Specialist (March 2, 2016)
  • Major Career:
    • Completed Plastic Surgery Residency at Seoul Asan Medical Center
    • Served as Clinical Fellow in Plastic Surgery at Seoul Asan Medical Center
    • Served as Assistant Professor of Plastic Surgery at Gangneung Asan Hospital
    • Former Director at Start Plastic Surgery
  • Academic Activities: Regular member of the Korean Society of Plastic and Reconstructive Surgeons, Korean Society for Aesthetic Plastic Surgery, Korean Society for Wound Healing, Korean Society for Microsurgery; publishes papers in SCI-level international journals.

Specialized Medical Fields

While his medical spectrum is broad, Director Choi Dong-hoon primarily focuses on 'Forehead Surgery' and 'Anti-aging (Lift)'.

  • Forehead Expertise: Specializes in 'Forehead Reduction', 'Forehead Lift', and 'Forehead Revision'.
  • Facelift: Primarily performs facelifts and mini-lifts, targeting the middle-aged demographic.

Major Procedures & Surgery Items

1. Forehead Surgery (Signature Procedure)

As the hospital's most representative procedure, it aims for complex surgery that pursues aesthetic improvement beyond simple reduction.

  • 2in1 Forehead Surgery: Combines forehead reduction and forehead lift simultaneously, or reduction with hairline correction. Aims to reduce a wide forehead while lifting drooping eyebrows or improving wrinkles.
  • Custom Surgery by Type: Segmented surgical plans for different genders and forehead shapes, e.g., female M-shaped, male forehead reduction, large-volume reduction (>2cm).
  • Cost: Event prices are around 1.5 million KRW for forehead reduction, 1.8 million KRW for forehead lift, and 3.3 million KRW for the combined procedure (VAT included). Evaluated as competitive in Gangnam.

2. Anti-aging and Lifting

The clinic demonstrates strength in surgical therapies to improve sagging due to aging.

  • Marionette Facelift: Lift surgery to improve wrinkles around the mouth (marionette lines) and cheek sagging.
  • Semi-full Facial Mini Lift: Aims to maximize effects with reduced incision range, targeting patients desiring a shorter recovery period.
  • Middle-aged Eye Surgery: Actively performs surgeries to resolve eye aging, such as upper blepharoplasty, lower blepharoplasty, and sub-brow lift.

3. Other Surgeries and Petit Procedures

  • Eye/Nose Surgery: Natural adhesion double eyelid, nostril reduction (2mm nostril reduction), etc.
  • Body Surgery: Liposuction for abdomen, thighs, arms, and abdominoplasty.
  • Skin/Petit: Non-surgical procedures like InMode lifting, Shurink, Botox, fillers, and Tune Face laser are also available.

Reputation & Public Opinion

Reputation regarding The Fix Plastic Surgery shows a distinct difference depending on the source, common in the cosmetic medical market due to marketing vs. anonymous community feedback.

Positive Evaluation (Medical Platforms)

The clinic records very high satisfaction on major plastic surgery apps like 'Gangnam Unni' and 'Yeoshin Ticket'.

  • High Ratings: 9.6 out of 10 on Gangnam Unni, selected as an 'Excellent Customer Evaluation Hospital'.
  • Consultation Satisfaction: Director Choi conducts direct consultations, recommending only necessary surgeries. Described as "chic but explains simply and clearly" and "gentle and communicates well."
  • Price Reasonableness: Competitive costs (e.g., mid-1 million KRW range for forehead reduction) attract patients.
  • Result Satisfaction: Many reviews confirm natural results in forehead reduction and eye surgery.

Negative Evaluation & Controversy (Communities)

Serious complaints regarding side effects are confirmed in communities like 'MissyUSA' and 'Sungyesa'.

  • Facelift Side Effects: Around 2023~2024, cases complaining of 'Cheek Dimpling', 'Insufficient Effect', and 'Worsening Jawline Sagging' after facelift surgery were reported on overseas Korean communities like MissyUSA.
  • Protests: Eyewitness accounts and posts describe a patient holding a protest in front of the hospital due to dissatisfaction with surgical results and the hospital's response.
  • Communication Issues: Some reviews point to insufficient attitude or response from the director/hospital when post-surgery issues were raised.
  • Sungyesa Evaluation: In this plastic surgery community, some actual users (not brokers) found consultations too short or rough.

Medical Disputes & Consumer Damage (Context)

While direct legal judgment documents regarding The Fix Plastic Surgery are not publicly available, disputes concerning nerve damage, asymmetry, and scarring in high-difficulty surgeries like facelifts are generally increasing in the plastic surgery field. The reported 'protests' and 'complaints of side effects' in communities suggest a potential for medical disputes.

Comprehensive Analysis & Conclusion

The Fix Plastic Surgery has established itself in forehead surgery and anti-aging, leveraging the expertise of Representative Director Choi Dong-hoon. Its 1-person director system and reasonable pricing are attractive to patients seeking an alternative to large hospitals.

Key Strengths

  • Extensive clinical experience in forehead reduction.
  • High cost-performance ratio.
  • High customer satisfaction on medical apps.

Potential Risks

  • Reported side effects (e.g., cheek dimpling) related to facelifts.
  • Controversy surrounding offline protests due to dissatisfaction.

In conclusion, The Fix Plastic Surgery can be an excellent choice for patients considering forehead surgery due to its cost-effectiveness. However, for high-difficulty lifting surgeries like facelifts, it is crucial to thoroughly understand potential side effects (e.g., cheek dimpling, adhesions) through extensive consultation and meticulously review the hospital's explanation of past cases and post-operative care system before making a decision.

Core Values

Expertise in Forehead Surgery
Cost-Effective Solutions
Patient-Centric Approach