MOOi Plastic Surgery · Dr. Hwang Sung-o Analysis Report

Executive Summary

Hospital Identity

MOOi Plastic Surgery promotes "One Procedure, One Perfect Result," rejecting factory-style surgeries and prioritizing personalized design and safety.

Medical Staff Expertise

Rep. Director Hwang Sung-o excels in eye/nose surgery ("Jaryeohan" style), and Co-rep. Director Park Yun-yong specializes in bone contouring.

Major Procedures

Key clinical subjects include "MOOi Adhesion" (natural adhesion double eyelid), 3D-CT based rhinoplasty by type, and men-only plastic surgery.

Safety System

The hospital defines the first hour post-surgery as "Responsibility Time," providing dedicated close care to ensure patient safety.

Hospital Information

Location

MOOi Plastic Surgery is located on the 9th floor of 406 Gangnam-daero, Gangnam-gu, Seoul. It is conveniently adjacent to Gangnam Station Exit 11 and Sinnonhyeon Station, offering excellent accessibility. Operating hours: 10:00 AM - 7:00 PM on weekdays, 10:00 AM - 5:00 PM on Saturdays. Closed on Sundays and public holidays.

Clinical Philosophy: MOOi (One and Only)

The name 'MOOi' is derived from 'Yuil-mui (唯一無二 - Unique/One and Only),' conveying the brand message: "Designing the one and only beauty just for you."

One Procedure, One Perfect Result: Rejects factory-type systems, aiming for high-quality results with a single surgery, minimizing the need for revisions.
Responsibility Care System: The surgeon responsible from initial consultation takes full responsibility through surgery and post-operative checks, ensuring trust and preventing ghost surgery.
Detail and Structural Design: Beyond visible lines, stability over time is pursued through designs considering the underlying anatomical structure.

The Heart of Aesthetic Excellence

In-Depth Analysis of Medical Staff

Representative Director Hwang Sung-o

Plastic Surgery Specialist / Master of Medicine

Key Profile and Career

Graduated from Inje University College of Medicine.
Completed residency & served as outpatient professor at Paik Hospital Plastic Surgery.
Former Director at Thank You Plastic Surgery: Extensive experience in eye and nose surgery, known for "Jaryeohan" style.
Former Head of Plastic Surgery at Hadong Medical Center.
Overseas Training: The Royal London Hospital (UK), Kyushu University Hospital (Japan).

Academic Activities

Life Member of the Korean Society of Plastic and Reconstructive Surgeons.
Regular Member of Eye Plastic Surgery Research Society / Rhinoplasty Research Society / Anti-aging Research Society of the KSPRS.
Regular Member of the Korean Society for Aesthetic Plastic Surgery.
Member of Smile for Children (Vietnam Plastic Surgery Volunteer Group).

Specialty Areas

Eye surgery (natural adhesion, canthoplasty, middle-aged), Rhinoplasty (by type, revision), Lifting, Fat grafting. Renowned for design ability that provides "natural but distinct changes."

Representative Director Park Yun-yong

Plastic Surgery Specialist

Key Profile and Career

Graduated from Hanyang University College of Medicine & served as outpatient professor of Plastic Surgery.
Former Director of Facial Contouring at ID Hospital: Extensive experience in high-difficulty contouring surgeries.
Training at Rotterdam ERASMUS MC, Netherlands.

Specialty Areas

Facial contouring (square jaw, zygoma), Two-jaw surgery related consultation, Lifting.

Other Medical Staff

Director Hong Yun-hwan: In charge of skin, petit procedures, and lifting. (Former Director at Tammy Plastic Surgery and Vans Clinic).
Director Jang Jae-won (Anesthesiology): Anesthesiology and Pain Medicine specialist from Severance Hospital, dedicated to patient safety and anesthesia management.

Major Clinical Subjects & Procedure Features

Eye Surgery: MOOi Adhesion

A unique technique evolving natural adhesion double eyelid surgery with MOOi's distinct know-how.

Features: Minimal swelling, fast recovery, strong adhesion to prevent loosening.
Target: First-time eye surgery, difficult revisions, and middle-aged eye surgery (upper/lower blepharoplasty).
Style: Popular for "Jaryeohan" (natural + fancy) eyes, adept at trendy designs like semi-out or in-out lines.

Rhinoplasty: Customized & Functional Enhancement

Addresses both functional and aesthetic concerns through detailed 3D-CT analysis.

Rhinoplasty by Type: Customized surgery for low nose, bulbous nose, humped nose, and deviated nose.
No-Implant Rhinoplasty: Utilizes autologous tissues (septum, ear cartilage, rib cartilage) to minimize inflammation risk and create natural lines.
Male Rhinoplasty: Specialized program considering men's skeletal structure, skin thickness, and aesthetic standards (emphasizing straight lines).

Facial Contouring & Lifting

Comprehensive solutions for facial harmony and anti-aging.

Facial Contouring: Performed by Director Park Yun-yong, includes square jaw surgery and zygoma reduction, utilizing 3D-CT for precise, safe bone resection.
Lifting/Anti-aging: Combines non-surgical methods (Ulthera, Thermage) with surgical lifting (forehead lift) for elasticity improvement, targeting various age groups.

Safety Systems & Patient Care

Pre-Surgery: Precision Diagnosis

In-house 3D-CT, Chest X-ray, EKG, and blood test equipment to accurately assess patient's systemic condition, crucial for anesthesia suitability and risk prevention.

During Surgery: Real-time Monitoring

Equipped with central monitoring for real-time tracking of blood pressure, oxygen saturation, pulse. A resident anesthesiology specialist (Dr. Jang Jae-won) monitors the entire process, with an AED on standby.

Post-Surgery: Responsibility Time & Aftercare

The first hour post-surgery is "Responsibility Time" with 1:1 intensive nursing care. Aftercare includes swelling injections, regeneration lasers, 2-year free AS for eye surgery, and 1-year unlimited progress management for facial contouring.

Reputation and Market Analysis

Positive Factors

High Ratings: Over 1,300 reviews on platforms like Gangnam Unni and Babitalk. Director Hwang Sung-o has a 9.3 rating (1,385 reviews), Director Park Yun-yong a 9.8 (258 reviews).
Director Hwang Sung-o's Fandom: Renowned for meticulous consultations and implementing desired "Jaryeohan" (natural yet fancy) lines, with many patients following him from previous hospitals.
Consultation Style: Positive reviews highlight his approach of recommending only necessary surgeries, avoiding overtreatment, and patiently shaping lines during consultations.
Comfort of a New Hospital & Skill of Veterans: Combines new, modern facilities with representative directors who are proven experts in the industry.
Targeting the Male Plastic Surgery Market: Specialized 'Male Plastic Surgery' category attracts increasing demand for male aesthetic procedures.

Considerations

Waiting Time: Due to the popularity of the directors, consultation and surgery reservations may have backlogs, especially during the new hospital's stabilization phase.
Cost: While event prices exist, actual surgery costs can vary significantly based on individual conditions and additional options (e.g., revision surgery, donated rib cartilage). Direct consultation is essential for accurate pricing.

Conclusion

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MOOi Plastic Surgery stands out as a promising clinic in Gangnam, combining Director Hwang Sung-o's delicate eye/nose surgery expertise with Director Park Yun-yong's facial contouring mastery.

Operating under the "One and Only" philosophy, they reject factory-style approaches, prioritizing patient safety and perfection of results, exemplified by their 1-hour intensive post-operative care system. Director Hwang Sung-o, in particular, has secured a stable patient base early on due to his rich experience and strong reputation.

It is a suitable option for patients seeking natural yet sophisticated aesthetic changes, especially those who value comprehensive safety systems and the unwavering responsibility of their medical staff. For specific surgery costs and schedules, direct consultation is highly recommended.

Personalized Design

"One and Only" philosophy

Expert Medical Team

Proven specialists

Uncompromising Safety

"Responsibility Time"