Executive Summary
Institution Overview
TheiA Clinic is a premium dermatology clinic in Gangnam, Seoul, advocating for data-driven precision diagnosis to eliminate uncertainty in cosmetic procedures.
Key Person
Representative Director Kim Geon-hyeong, a developer and doctor, directly developed 'Derma:Code', the hospital's core AI diagnosis program.
Technical Differentiation
Designs personalized procedures (Customizing) by analyzing skin conditions into 6 key indicators (Hexagon) using the self-developed AI system 'Derma:Code'.
Market Reputation
Records a high rating of 9.9/10 on major cosmetic medical platforms like Gangnam Unni, with high patient trust from quantified diagnosis.
Director & Key Medical Staff Analysis
Kim Geon-hyeong (Representative Director, MD & Developer)
- Education & Qualifications: Graduated from Kyung Hee University College of Medicine. Active member of KASLS, KALDAT, KAFC.
- Key Career: Director of 'PPEUM Clinic' Myeongdong branch. Founder of TheiA Clinic.
- Technology Development: Directly developed 'Derma:Code' AI diagnosis system. Believes "true premium comes from actual effects and accurate diagnosis."
Cooperative Treatment System
- Jung Jin-goo (Representative Director): Seoul National University College of Medicine, Surgery specialist. '1st generation beauty medical' leader. Oversees medical quality.
- Park Ji-soo (Director): Konyang University College of Medicine, 2025 Miss Korea 'Mi'. Combines aesthetic sense with medical knowledge.
- Other Medical Staff: Woo Kyung-min (Hanyang Univ. Med.), Kim Yoon-ji (Jeju National Univ. Med.). Young staff understanding data and technology.
Hospital Information
Location & Accessibility
TheiA Clinic is located on the 14th and 15th floors of 407 Gangnam-daero, Seocho-gu, Seoul.
It boasts excellent accessibility, being a 5-minute walk from Gangnam Station (Line 2, Shinbundang Line) Exit 10 and Shinbundang Line Exit 6.
Philosophy & Facilities
Established with the philosophy of resolving the imbalance of the existing premium market through AI-based diagnosis and data-driven design, focusing on 'Hyper-personalization' and 'Precision Medicine'.
- Private Single Rooms: All procedure rooms are private, ensuring patient privacy – a key premium differentiator.
- Night Medical Care & Convenience: Operates continuously from 10 AM to 9 PM on weekdays and weekends (Mon-Sun), enhancing accessibility for all.
- Premium Interior: Features a sophisticated and comfortable exclusive rest space, maximizing patient experience.
Core Technology & Major Procedures
TheiA AI System: Derma:Code
Derma:Code is an AI algorithm that has learned tens of thousands of clinical data points and medical papers. It is based on a 'Hexagon' model where a high-definition camera scans the patient's face to analyze 6 key indicators for personalized treatment design.
| Analysis Item | Detailed Analysis Content and Clinical Significance |
|---|---|
| 1. Pigmentation | Analyzes surface & latent pigments (melasma, freckles, blemishes) to determine laser wavelengths. |
| 2. Skin Texture | Analyzes pores, unevenness to derive optimal solutions among toning, regeneration, and skin boosters. |
| 3. Wrinkles | Analyzes direction, depth, and pattern of wrinkles to precisely calculate areas and dosage for Botox/fillers. |
| 4. Face Shape | Analyzes contours and proportions. Judges suitability of volume/lifting procedures based on cheekbones/jawlines. |
| 5. Sagging | Measures skin tissue movement and elasticity loss to design lifting vectors (pulling direction). |
| 6. Inflammation/Pores | Analyzes acne, sebum activity, redness to determine priorities for skin barrier strengthening/soothing. |
Major Procedure Programs
Lifting Procedures
- Ulthera: Shot count and intensity adjusted by AI based on skin thickness and sagging. Praised for natural, slimmer face shapes.
- Titanium Lifting: Utilized for immediate tightening and tone-up effects; intervals and intensity designed via AI.
- Others: Includes InMode, Shurink, Thermage FLX, Onda, and Emface.
Injectable Procedures & Signature Programs
- AI Design Filler/Botox: Dosage determined by AI, considering overall facial harmony based on Face Shape analysis.
- Skin Booster: (e.g., Juvelook Volume) Injection depth adjusted by AI based on skin texture and inflammation levels.
- TheiA Signature Programs: Branded programs like 'N: Natural Ai botox', 'C: Customizing Ai filler', and 'X: Xpress Ai thread lift', premised on AI analysis.
Reputation & Patient Reaction
Positive Factors
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Trust in Objective Diagnosis:
"I felt the need for the procedure more clearly by checking my skin condition with numbers." Patients appreciate receiving only necessary recommendations without overtreatment.
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Naturalness of Procedure Results:
Dominant reviews state, "It didn't feel artificially pulled but lifted naturally" and "The jawline became distinct and the face shape was organized."
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Premium Service:
High satisfaction with service quality, including single-room operation, detailed explanations by curators, and kind staff responses.
Considerations
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Information Accessibility:
Specific procedure reviews and before/after photos require login, complying with medical laws and personal information protection, which can restrict external information searching.
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Price:
As a premium clinic, prices may be higher than ultra-low-cost factory-type hospitals, though efforts to lower entry barriers through events (e.g., Titanium Lifting trial prices) are observed.
Comprehensive Analysis & Conclusion
“ TheiA Clinic stands as a successful case of implementing 'AI Transformation' in the Korean aesthetic medicine market.
- Scientification of Diagnosis: The 'Derma:Code' system, led by Director Kim Geon-hyeong, provides objective diagnosis standards based on data, moving beyond subjective judgments and securing patient trust.
- Redefinition of Premium: It redefines premium value by enhancing the quality of essential medical services—'precise design just for me'—rather than merely focusing on expensive interiors or VIP treatment.
- Sustainability: The clinic fosters long-term patient relationships by suggesting continuous skin care plans based on accumulated data, extending beyond one-time procedures.
Ultimately, TheiA Clinic is optimized for consumers who seek accurate skin information, prefer customized procedures over factory-type approaches, and desire treatment in a private, high-quality environment. The synergistic combination of Director Kim Geon-hyeong's technical leadership and Director Jung Jin-goo's extensive clinical know-how further amplifies the hospital's growth potential.