Analysis Report
Representative Director Kwon Oh-min In-depth Analysis
Daybeau Clinic Yeouido Branch is a dermatology and aesthetic clinic located in Seoul's financial district, Yeouido. It is part of the larger Daybeau network, operating approximately 16 branches nationwide.
The branch is led by Representative Director Kwon Oh-min, a graduate of Hanyang University College of Medicine with prior clinical experience at high-volume aesthetic chains like Abijou and Maypure.
The clinic specializes in non-surgical anti-aging procedures (lifting), skin boosters, and laser treatments. It employs a "private" service model with single-person treatment rooms.
It targets Yeouido office workers with extended evening/lunch-time hours. The clinic utilizes premium equipment such as Titanium Lifting, Onda, and GentleMax Pro Plus.
Schedule tailored for "lunchtime procedures" and "after-work treatments" for office workers.
Unlike traditional "factory-type" clinics, Daybeau Yeouido emphasizes privacy with a "Private 1-Person Room" system for skin care and laser treatments.
The interior design is an "urban sanctuary," using restrained color palettes and structural aesthetics to provide a resting space for busy professionals, mitigating psychological fatigue.
The clinic emphasizes the **"Jungkwan-Jungryang" (Genuine Product, Genuine Amount)** principle, promising not to use low-cost recycled tips or dilute drugs. This trust-building strategy includes visual confirmation for opened products.
Employs a "High-Low" pricing strategy with aggressive "First Visit" and "Kakao Plus Friend" event pricing, alongside standard pricing for premium procedures. Membership and packages encourage retention.
| Procedure Category | Specific Treatment | Event Price (Approx.) | Note |
|---|---|---|---|
| Lifting | Shurink Universe (100 shots) | 64,900 KRW | 1+1 Event |
| Inmode FX + Forma | 79,000 KRW | First visit/Event | |
| Onda Lifting (30kJ) | 259,000 KRW | ||
| Botox | Wrinkle Botox (Korean) | ~12,900 - 17,000 KRW | Per area |
| Skin Booster | Juvelook Skin (2cc) | 139,000 KRW |
Gangnam Unni (Aesthetic App):
Sungyesa (Plastic Surgery Community):
Daybeau Clinic Yeouido Branch, under the leadership of Director Kwon Oh-min, represents a modern hybrid model in Korean aesthetic medicine: combining the efficiency and pricing power of a franchise with the facility standards of a private boutique. Director Kwon's background in major high-volume clinics provides the operational expertise necessary to manage the branch's significant patient flow. The clinic's aggressive investment in flagship devices like Titanium and Onda, coupled with a transparent pricing policy, makes it a formidable competitor in the Yeouido market. For potential patients, the clinic offers high value for standardized procedures (laser, botox, lifting). However, as with any high-volume facility, the trade-off may involve waiting times and a fast-paced environment, despite the clinic's efforts to maintain a "private" atmosphere. The discrepancy between app ratings (9.2) and community ratings (3.9) suggests that while the majority of casual users are satisfied, discerning patients with complex needs should manage expectations regarding consultation depth.