Analysis Report

Wonjin Dental Clinic

In-Depth Analysis of Representative Director Park Jae-hyung

Aesthetic Dentistry Digital Dentistry Brinate

Overview & Key Points

Introduction

This report provides an in-depth analysis of Wonjin Dental Clinic, a large-scale dental medical institution located in Gangnam-gu, Seoul, and its representative, Representative Director Park Jae-hyung. Wonjin Dental Clinic is an affiliated or cooperative medical institution of the 'Wonjin Beauty Medical Group,' a major domestic cosmetic plastic surgery group, and holds high recognition in the field of cosmetic dentistry, including aesthetic prosthetics (laminates), orthodontics, and implants.

This analysis covers the hospital's basic information, the history of the medical staff, the core procedure 'Brinate,' and patient reputation and market position. In particular, focusing on Representative Director Park Jae-hyung's background and the hospital's operating system, this report sheds light on the reality of the 'Total Beauty Care' system advocated by the hospital and the duality of its public reputation through objective data and reviews.

Institutional Identity

Wonjin Dental Clinic is located in the center of Gangnam Station and is a member of the 'Wonjin Beauty Medical Group' linked with Wonjin Plastic Surgery, operating as a large dental clinic that combines aesthetic and functional treatments.

Leadership Structure

Representative Director Park Jae-hyung is a graduate of University College London (UCL) and Kyungpook National University School of Dentistry. He is identified as the business representative and the figure leading aesthetic treatments. The clinical practice appears to operate under a dual structure or cooperative system, with another pillar being Representative Director Park Sang-wook, a graduate of Seoul National University.

Core Procedure

Promoting the proprietary brand name 'Brinate', the clinic targets the non-prep or minimal-prep laminate market and emphasizes a same-day procedure system utilizing digital equipment (CAD/CAM, 3D CT).

Reputation and Characteristics

It holds high ratings (9.4~9.8/10) and numerous reviews on aesthetic medical platforms (Gangnam Unni, Yeoshin Ticket, etc.), but there are also some concerns regarding wait time issues typical of large hospitals and potential overtreatment.

Director Profile: Park Jae-hyung

Representative Director Park Jae-hyung

Director Park Jae-hyung is the legal representative of Wonjin Dental Clinic and a key figure leading the hospital's brand identity.

Education

  • Graduated from University College London (UCL): Has a history of graduating from UCL, a prestigious university in the UK. This is a background that differentiates him from general dentists in Korea, suggesting an international sense or a background in basic sciences.
  • Graduated from Kyungpook National University, School of Dentistry: Completed the regular domestic dental course for obtaining a dentist's license (DDS).

Career

  • Worked at Asan City Health Center (Presumed Public Health Doctor).
  • Served as Vice-Director of the Aesthetic Department at Wonjin Dental Clinic: Appears to have built a career as the practical manager of the aesthetic treatment part within the hospital.
  • Current Representative Director of Wonjin Dental Clinic: Currently oversees the management and treatment of the hospital.

Medical Field

Although sometimes classified as a 'General Practitioner' on profiles, based on his career within the hospital (Vice-Director of Aesthetic Dept) and reviews of major procedures, he is analyzed to be specialized in Aesthetic Prosthetics (Laminate, All-Ceramic) and Dental Molding (Shape Correction).

Collaborative Staff

The medical staff at Wonjin Dental Clinic consists of specialists in each department, led by Representative Park Jae-hyung. The role division between Director Park Jae-hyung and Director Park Sang-wook is particularly notable. This composition suggests an organic cooperative system where Representative Director Park Jae-hyung handles the overall branding and aesthetic part, Representative Director Park Sang-wook handles the surgical part, and the directors of each department handle orthodontics and conservative treatment.

  • Representative Director Park Sang-wook: An expert in oral and maxillofacial surgery and implants who graduated from Seoul National University School of Dentistry and obtained a Master's and Doctorate from the same graduate school. As a board-certified specialist, he appears to lead implants and high-difficulty surgeries.
  • Director Lee Han-ah (Orthodontics): Orthodontic specialist with a Ph.D. from Yonsei University College of Dentistry.
  • Director Kim Ho-jung (Orthodontics): Orthodontic specialist from Seoul National University School of Dentistry.
  • Director Choi Jae-woong/Choi Jae-seok (Prosthodontics): Medical staff with overseas study experience such as Columbia University in the US or holding qualifications as specialists in Integrated Dentistry.

Hospital Information

Location & Basic Info

Wonjin Dental Clinic is located in Gangnam-gu, Seoul, the center of aesthetic medicine in South Korea. The specific address is 13th Floor, Mijin Plaza, 390 Gangnam-daero, Gangnam-gu, Seoul, which is adjacent to Exit 1 of Gangnam Station, offering excellent accessibility.

The business registration number is confirmed as 109-28-98203, and the representative is registered as Park Jae-hyung.

History & Growth Process

Wonjin Dental Clinic has a background of growth during the expansion process of a large plastic surgery group, rather than being a simple private practice opening.

  • 1999: Wonjin Plastic Surgery opens in Apgujeong.
  • 2011: Changed name to 'Wonjin Bareun Face Dental Clinic' and expanded to Gangnam, establishing a full-scale dental treatment system.
  • 2014~2015: Introduced 3D clear aligners, expanded the Wonjin Clear Dental annex, and replaced facilities with single-person treatment rooms, promoting the enlargement of facilities and equipment.
  • 2016: Designated as a medical institution for attracting foreign patients, strengthening global marketing. Currently, it provides one-stop medical services as 'Wonjin Beauty Medical Group' along with plastic surgery and dermatology.

Hospital Scale & Facility Features

Wonjin Dental Clinic advocates a department-based cooperative system similar to university hospitals. Specialists in orthodontics, prosthodontics, and oral and maxillofacial surgery reside there, and the clinic is equipped with an in-house dental laboratory and digital diagnostic equipment.

  • Digital Dentistry: Possesses advanced equipment such as 3D CT (precision diagnosis), PrimeScan (intraoral scanner), and CAD/CAM (precision prosthesis fabrication), operating a system that reduces errors and shortens procedure time through digital scanning instead of traditional impression taking.
  • Treatment Environment: Operates single-person treatment rooms for patients who value privacy and is equipped with a painless anesthesia system (computer-controlled anesthesia machine) to alleviate pain.

Major Procedures

Brinate - Signature Laminate

‘Brinate’ is a laminate brand aggressively marketed by Wonjin Dental Clinic. It improves the shape, color, and arrangement of teeth by attaching thin ceramic tips after almost no or minimal preparation of the tooth surface.

  • Non-Prep/Minimal Prep: Promotes minimization of side effects such as tooth sensitivity or nerve damage.
  • Same-Day Procedure: Capable of completing everything from consultation to attachment in one day utilizing an in-house laboratory and digital equipment.
  • Aesthetics: Implements high transparency and colors similar to natural teeth.
  • Price: Formed around 550,000 KRW based on event prices, offering price competitiveness.

Orthodontics

Emphasizes orthodontic treatment that considers harmony with facial contours beyond simple dental alignment, taking an approach that solves functional and aesthetic problems simultaneously.

  • All-Round Orthodontics: Improving asymmetry and correcting lantern jaws.
  • Clear Orthodontics: Utilizes Invisalign and proprietary 3D clear orthodontic devices for adult patients.
  • Cooperative System: Strengths in orthodontics following orthognathic surgery or orthodontic treatment parallel with facial contouring surgery through connection with Wonjin Plastic Surgery.

Implants & Other Treatments

Beyond aesthetic procedures, Wonjin Dental Clinic offers advanced functional treatments and patient comfort solutions.

  • Navigation Implant: Performs digital implant procedures that minimize incisions by identifying the placement position in advance through 3D CT mock surgery.
  • Sleep Treatment: Actively utilizes conscious sedation (sleep anesthesia) for patients with dental phobia.

Reputation Analysis

Positive Feedback

According to data from major aesthetic medical platforms (Gangnam Unni, Yeoshin Ticket, Babitalk), Wonjin Dental Clinic maintains high ratings of 9.4~9.8 points out of 10.

  • Aesthetic Satisfaction: Satisfaction with the improvement in tooth shape and color after the Brinate procedure is particularly high. Reviews such as "It's natural" and "Complex resolved" are dominant.
  • Friendly Service: There are many evaluations that the consultation managers and medical staff are kind and the explanations are detailed.
  • Price Transparency: The fact that the event price matches the actual estimate and there were no demands for unnecessary additional costs acts positively.

Considerations & Concerns

On the other hand, some communities and reviews raise complaints about the limitations of the large hospital system and the treatment process.

  • Wait Times: There are points that wait times can be long even after making a reservation due to the high volume of patients.
  • Overtreatment Controversy: Some patients reported cases where the orthodontic period took longer than expected, issues during the interproximal reduction (IPR) process, or feeling recommended more treatment than necessary. This is sometimes linked to criticism of being a "factory-type dentist."
  • Post-Care: There are some reviews containing complaints that the attending medical staff changed during orthodontic treatment or communication was not smooth.

Conclusion

Wonjin Dental Clinic demonstrates a modern dental model combining 'Digital Dentistry' and 'Total Beauty' under the leadership of Representative Director Park Jae-hyung. Director Park Jae-hyung, with a background from UCL and Kyungpook National University, sets the hospital's aesthetic direction, while professional medical staff such as Director Park Sang-wook from Seoul National University appear to add clinical depth to the structure.

Key Strengths

  • One-stop treatment system linked with Wonjin Group's brand power.
  • Specialized aesthetic prosthetic programs such as Brinate.
  • Possession of the latest digital equipment.
  • Price competitiveness and transparency.

Considerations & Risks

  • Potential lack of close care for individual patients due to large scale.
  • Issues regarding overtreatment and long wait times raised by some.
  • Potential relative undervaluation of functional treatments (high-difficulty implants, etc.) stemming from the perception of being a beauty-focused hospital.

"Wonjin Dental Clinic can be an optimized choice for patients wanting quick and aesthetic improvements (laminates, clear orthodontics, etc.), but patients requiring complex functional treatments that need long-term meticulous care should carefully consider the expertise and communicability of the attending medical staff."