In-depth Analysis Report

To Be Plastic Surgery

Representative Director Kim Do-hoon

Natural Beauty 1:1 Doctor System Eye Surgery Specialist

Executive Summary

Medical Staff Expertise

Representative Director Kim Do-hoon followed an elite course, serving as a specialist and outpatient professor at Samsung Medical Center, with extensive experience at major domestic plastic surgery clinics.

1:1 Responsibility System

The clinic promotes a strict 1:1 responsibility system, ensuring the representative director is directly involved from consultation to surgery and post-operative care, eliminating shadow doctors.

Specialized Clinical Areas

Specialized in eye surgery (including revision), transconjunctival fat repositioning, and anti-aging (lifting), focusing on natural results and avoiding overtreatment.

Positive Reputation & Safety

Generally positive reputation for 'conscientious consultations' and a record of 0 legal issues reported on major plastic surgery platforms, indicating strong patient trust and risk management.

Representative Director Profile: Dr. Kim Do-hoon

Representative Director Kim Do-hoon is a plastic surgery specialist who has followed a traditional elite course through top-tier medical schools, large general hospitals, and famous plastic surgery clinics in Korea.

Education and Board Certification

  • **Education:** Graduated from Sungkyunkwan University School of Medicine; completed Master's/Ph.D. courses at the same graduate school.
  • **Training:** Completed residency at the Department of Plastic Surgery, Samsung Medical Center, and obtained board certification.
  • **Academic Position:** Active as an outpatient professor and advisor for the Department of Plastic Surgery at Samsung Medical Center.

Major Career (Clinical Experience)

  • **Former Director at ID Hospital:** Experience at a large hospital famous for facial contouring and orthognathic surgery.
  • **Former Director at Wonjin Plastic Surgery:** Encountered various types of patients and surgical cases at one of Korea's largest plastic surgery clinics.
  • **Former Director at Image Up Plastic Surgery and Miho Plastic Surgery:** Experiences influencing his current practice style, strong in trendy plastic surgery and eye/nose surgery.

Academic Activities and Papers

  • **Society Activities:** Lifetime member of the Korean Society of Plastic and Reconstructive Surgeons, regular member of the Korean Society for Aesthetic Plastic Surgery, and the Korean Association of Plastic Surgeons. Member of 'Eye Plastic Surgery Research Group' and 'Anti-Aging Research Group'.
  • **Research Achievements:** Published "Necrotizing Fasciitis in a Patient with Systemic Lupus Erythematosus" in *Archives of Plastic Surgery* (2011).

Medical Institution Overview: To Be Plastic Surgery

Founding Philosophy and Brand Identity

To Be Plastic Surgery embodies the double meaning of 'To Be' and '2B (Beauty & Balance)'. This reflects the medical staff's philosophy of realizing the ideal look the patient desires beyond simply changing appearance, and striking a balance between glamour and naturalness.

The hospital precedes with meticulous preliminary examinations and thorough analysis, aiming for 'beauty that is like oneself' suitable for the individual's face rather than chasing trends.

Location and Facility Infrastructure

  • **Location:** 4th Floor, Peyto Building, 134 Dosan-daero, Gangnam-gu, Seoul (Nonhyeon-dong). Excellent accessibility near Exit 1 of Sinsa Station.
  • **Clinic Hours:** Weekdays 10:00~18:30, Saturdays 10:00~16:00; closed on Sundays and public holidays.

Safety System

  • **Uninterruptible Power Supply (UPS):** Equipped with a self-generation system for surgical equipment.
  • **Sterilization and Infection Control:** Adheres to the principle of sterilizing all surgical instruments and using disposable instruments. Operating room operates a sterile system with HEPA filters.
  • **Emergency Response:** Equipped with defibrillators and emergency kits, with real-time vital signs monitoring.

Major Clinical Fields and Procedure Features

To Be Plastic Surgery increases expertise by focusing on specific fields such as eye surgery, under-eye fat correction, and anti-aging, rather than offering general treatments.

1. Eye Surgery

Natural Adhesion Double Eyelid

A method that supplements the shortcomings of the existing burial method, inducing natural adhesion through micro-holes. Minimizes scarring, offers fast recovery (2-3 days stitch removal), and reduces artificial feel.

Revision Eye Surgery

Precisely analyzes causes of failure (sausage eyes, loosened double eyelids, asymmetry, excessive scarring) to restore natural lines. Requires high-level skills for scar tissue removal and line readjustment.

Canthoplasty (To Be Dual Line, Fit Me Canthoplasty)

Extends the horizontal length of the eye and adjusts the angle of the eye corner to create a refreshing eye shape.

2. Transconjunctival Fat Repositioning and Lower Blepharoplasty

Transconjunctival Fat Repositioning

Incises the inside of the conjunctiva to reposition bulging fat towards the tear trough and reinforces the septum to prevent recurrence. No visible scars, with Director Kim Do-hoon preferring smooth results using only the patient's own tissue.

Lower Blepharoplasty

Targeted at middle-aged individuals with accompanying skin sagging. Excises stretched skin and muscles and repositions fat to maximize the youthful effect.

3. Anti-aging and Lifting

Sub-brow Lift

Improves sagging eyelids by excising skin along the line below the eyebrows. Creates a younger look without significantly changing the impression by avoiding the double eyelid line.

Lifting and Petit Procedures

Combines non-surgical therapies such as laser treatments for swelling management after surgery, Botox, and fillers to balance the overall face.

Reputation Analysis and Patient Feedback

Positive Evaluation Factors

  • **Exclusion of Overtreatment:** Highly rated for dissuading unnecessary surgeries and refusing procedures that might result in unnatural outcomes, prioritizing patient results over profit.
  • **Detailed Consultation:** Dominant evaluations emphasize "detailed consultation" and "needs are well reflected," with a high proportion of direct diagnosis and explanation by the director.
  • **Natural Results:** High satisfaction among patients who prefer natural lines that harmonize with their original face rather than flashy or obvious plastic surgery.

Negative Evaluations and Limitations

  • **Waiting Time:** Some patients have pointed out potentially long consultation and surgery waiting times due to increasing popularity.
  • **Conservative Approach:** For patients seeking dramatic and flashy changes, the director's philosophy of 'pursuing naturalness' might be perceived as conservative.

Safety and Legal Risk Review

  • **Medical Accident Record:** Legal issues between To Be Plastic Surgery and members are recorded as **0 cases** on the plastic surgery community 'Sungyesa', indicating well-managed medical accident control.
  • **Blacklist Rumor Verification:** No evidence found that To Be Plastic Surgery is listed on any specific blacklist; rather, it is classified as 'accident-free' on relevant sites.
  • **Caution Regarding Confusion with Other Hospital Accidents:** News about medical accidents in other Gangnam plastic surgery clinics are unrelated to To Be Plastic Surgery.

Clarification on 'Dr. Kim' TikTok Controversy

The 'Dr. Kim' account that recently caused controversy on TikTok by revealing grotesque or exaggerated post-surgery appearances is **not** Director Kim Do-hoon of To Be Plastic Surgery. Investigations confirm the TikTok account is associated with a doctor operating in Shanghai, China, or a third country, completely unrelated to Director Kim Do-hoon and his practice in Korea.

Pricing Policy and Market Competitiveness

To Be Plastic Surgery offers a transparent pricing policy and reasonable costs. Event prices for major procedures are competitive within Gangnam-gu, making them highly accessible to younger generations.

Procedure Item Estimated Cost (Event Price) Remarks
Transconjunctival Fat Repositioning Approx. 490,000 KRW ~ Includes septum reinforcement, focus on recurrence prevention
Natural Adhesion Double Eyelid Approx. 199,000 KRW ~ Non-incision, fast recovery
Canthoplasty Varies by scope Additional costs apply when combining lateral/lower canthoplasty

*Prices are estimated based on event prices and subject to change.

Events are actively promoted through plastic surgery information apps like Gangnam Unni, Babitalk, and Goodoc, fostering a positive cycle of patient reviews and new patient attraction.

Comprehensive Conclusion

To Be Plastic Surgery and Representative Director Kim Do-hoon are evaluated as a medical institution that prioritizes safety and naturalness.

Director Kim Do-hoon's impressive credentials (served as director at Samsung Medical Center and large plastic surgery clinics) support trust in his skills, and the 1:1 dedicated system effectively resolves patients' anxiety about surrogate surgery.

In particular, the clinic shows strength in **eye surgery and transconjunctival fat repositioning**, and consistent patient evaluations that they do not practice overtreatment demonstrate the ethical operation of the hospital. While there is potential for misunderstanding due to a namesake on social media (Dr. Kim), this has been confirmed as a happening unrelated to the hospital's essential medical services.

Key Values for Patients:

1

Stable & Natural Improvements

For those who value subtle, harmonious results over dramatic changes.

2

Direct Doctor Operation

Ensuring personalized care and direct involvement from consultation to aftercare.

3

Ethical & Transparent Practice

A commitment to avoiding overtreatment and upholding high safety standards.