Key Summary
Hospital Overview
To Be Plastic Surgery is located near Sinsa Station in Gangnam-gu, Seoul, and is a medical institution pursuing natural beauty under the philosophy of 'Beauty & Balance'. It operates a 1:1 dedicated responsibility care system, emphasizing transparent medical services without substitute surgery (shadow doctors).
Representative Director Cho Hye-in
A plastic surgery specialist who graduated from Seoul National University College of Medicine and its graduate school. She followed an elite course, training at Seoul National University Hospital and serving as a director at Dream Plastic Surgery. She is recognized for her expertise in eye surgery, anti-aging, and fat molding fields.
Core Procedures
The hospital's signature procedures include the patented double-fixation method 'To Be Dual Line Non-incisional Method' and the personalized canthoplasty 'To Be Fit-Me Canthoplasty'.
Reputation and Features
There is a dominant positive reputation for avoiding excessive treatment and recommending only necessary surgeries to patients. In particular, it shows high patient satisfaction with natural results and meticulous post-operative care in the fields of non-incision canthoplasty and eye revision surgery.
In-Depth Profile of Representative Director Cho Hye-in
Education & Training
- Seoul National University College of Medicine (Graduate)
- Master of Medicine from Seoul National University Graduate School
- Internship & Plastic Surgery Residency at Seoul National University Hospital
- Board Certified Plastic Surgery Specialist
Career & Academic Activities
- Former Director at Dream Plastic Surgery
- Representative Director at To Be Plastic Surgery
- Lifetime Member, Korean Society of Plastic and Reconstructive Surgeons
- Regular Member, Korean Society for Aesthetic Plastic Surgery
- Regular Member, International Confederation for Plastic, Reconstructive and Aesthetic Surgery (IPRAS)
- Active Member, Anti-Aging Research Society & Eye Plastic Surgery Research Society
- Published paper on Necrotizing Fasciitis (2011)
Areas of Clinical Expertise
- Eye Surgery: Double Eyelid, Canthoplasty, Revision Surgery
- Under-eye Fat Surgery
- Anti-aging: Lifting
- Fat Grafting
Evaluated for strengths in fine line correction and natural canthoplasty, utilizing the delicate sensibilities of a female specialist.
Institutional Analysis of To Be Plastic Surgery
Hospital Overview & Location
To Be Plastic Surgery is located on the 4th floor of the Peyto Building, 134 Dosan-daero, Gangnam-gu, Seoul. It boasts excellent accessibility, being a 3-minute walk from Exit 1 of Sinsa Station (Subway Line 3 and Shinbundang Line).
The name 'To Be' signifies "Meant to be" and "Want to be a beauty," representing the will to realize patients' ideal appearance.
Medical Philosophy & Safety Systems
The core philosophy is the 1:1 Responsibility Plastic Surgery System, where the representative director personally manages the entire process from consultation to post-operative care, fundamentally blocking the risk of ghost surgery. The hospital strives for 'Beauty & Balance', focusing on natural harmony over drastic changes.
Safety Systems:
- Sterile Surgical System: HEPA filters (99.9% airborne bacteria removal), disposable sterile sheets/instruments.
- Emergency Response System: UPS, cardiac defibrillators, emergency kits, advanced monitoring.
- Anesthesia Safety: Resident anesthesiologist, personalized anesthesia.
Major Procedures & Technical Features
To Be Fit-Me Canthoplasty
To Be Plastic Surgery's signature customized eye shape correction. Combines non-incision or incision methods based on individual eye shape, minimizing 'C' shape deformation, scarring, and adhesion.
- Features: Non-incision method avoids stitches, fast recovery.
- Target: Short horizontal length, fierce eye tails, desire for refreshing eyes.
- Popularity: High among 20s-30s due to natural results and reasonable pricing.
To Be Dual Line Non-incisional Method
Features a design patent for the 'Dual Line' double buried suture thread. Unlike single-thread methods, it uses two lines to firmly fix skin and levator palpebrae superioris muscle doubly.
- Advantages: Creates clear yet natural lines, almost no scars when eyes are closed.
- Innovation: Significantly reduced unraveling, lowering revision surgery rates.
Under-eye Fat Repositioning & Anti-aging
Dr. Cho Hye-in excels in surgeries that restore mid-face volume by combining under-eye fat repositioning and micro-fat grafting.
- Approach: Performed through the conjunctiva, leaving no visible scars. Fat is repositioned to sunken areas.
- Enhancement: Can be combined with front cheek fat grafting for maximized "baby-face" effect.
- Micro Fat Grafting: Special filter ensures fine, even fat particles for higher engraftment rate and anti-clumping.
Reputation and Patient Feedback Analysis
Positive Evaluation Factors
- No Excessive Treatment: Highly praised for recommending only necessary surgeries and providing honest solutions.
- Natural Design: High satisfaction among patients seeking natural results that enhance features without an "operated" look.
- Kind & Meticulous Consultation: Dr. Cho Hye-in is known for detailed consultations and accurate identification of patient needs.
- Post-operative Care: Systematic after-care (swelling lasers, injections, ointment) leads to high recovery satisfaction.
Considerations & Critical Perspectives
- Waiting Time: Due to popularity, consultation/surgery waiting times may occur, and same-day reservations can be challenging.
- Subjective Satisfaction Differences: As with most plastic surgery, individual differences in swelling reduction or minute asymmetry are mentioned, but no serious medical accidents were found.
Rating Status:
Gangnam Unni: Average 9.4~9.5 points out of 5 (Over 3,300 reviews)
Sungyesa: 4.1 points out of 5 (193 evaluations)
These high ratings reflect strong patient trust in actual surgical results and service.
Conclusion
To Be Plastic Surgery and Representative Director Cho Hye-in have established themselves as a trusted brand in the Korean plastic surgery market based on 'treatment faithful to the basics' and 'verified skills'.
Trust & Safety
The 1:1 responsibility care system, led by a Seoul National University specialist, ensures patient peace of mind and fundamentally blocks ghost surgery risks.
Natural Harmony
Dr. Cho Hye-in excels in creating natural results that highlight innate individuality, rather than pursuing excessive or artificial changes, utilizing a delicate touch.
Specialized Expertise
Patented 'Dual Line Non-incisional Method' and 'Fit-Me Canthoplasty' demonstrate unique technical distinctiveness in eye surgery and anti-aging.
Overall, To Be Plastic Surgery is analyzed as a medical institution highly suitable for patients considering eye surgery and anti-aging procedures, especially those who prioritize natural and safe results.