Tiana Plastic Surgery · Dr. Choi Hang-seok Analysis Report

Key Insights

Specialized Expertise

Tiana Plastic Surgery is a clinic specialized in **Rhinoplasty**, known for pursuing a 'Jaryeohan' (Natural yet Fancy) style.

Experienced Medical Staff

Chief Director Choi Hang-seok is a board-certified plastic surgeon with extensive clinical experience at large clinics like Top Class, DA, and Premier.

Balanced Reputation

Positive evaluations (aesthetic sense, communication) and critical opinions (nose tip dropping, wait times) coexist, especially active in revision surgery discussions.

Robust Safety System

The clinic focuses on patient safety with a real-name medical staff system, OR CCTV, and emergency response protocols.

Chief Director Profile

Dr. Choi Hang-seok

Dr. Choi Hang-seok is the founder and representative director of Tiana Plastic Surgery, known for his expertise in rhinoplasty and commitment to patient safety and satisfaction.

Education & Qualifications

Graduated from Konkuk University School of Medicine
Completed residency at Konkuk University Hospital
Board Certified Plastic Surgeon
Chang Gung Craniofacial Center visitor fellowship (Overseas Training)

Professional Experience

**Current:** Representative Director, Tiana Plastic Surgery
**Former:** Director at Top Class Plastic Surgery
**Former:** Director at DA Plastic Surgery
**Former:** Director at Premier Plastic Surgery

Academic Activities

Lifetime member of the Korean Society of Plastic and Reconstructive Surgeons
Regular member of the Korean Society for Aesthetic Plastic Surgery
Regular member of the International Confederation of Plastic Reconstructive and Aesthetic Surgery (IPRAS)
Regular member of Eye Plastic Surgery Research Society
Regular member of Rhinoplasty Research Society
Regular member of Fat Plastic Surgery Research Society

Areas of Specialization

**Rhinoplasty:** Specializing in high-difficulty cases such as revision rhinoplasty, bulbous nose correction, and short nose surgery.
**Body Contouring:** Including liposuction and fat grafting, considering overall body harmony.

Clinic Overview & Philosophy

Basic Information

Clinic Name: Tiana Plastic Surgery
Representative: Dr. Choi Hang-seok
Location: 13F, Glaston Building, 108 Bongeunsa-ro, Gangnam-gu, Seoul (Near Sinnonhyeon Station)
Clinic Hours:
- Mon-Thu: 09:30 ~ 18:30
- Fri: 09:30 ~ 20:30 (Evening clinics)
- Sat: 09:30 ~ 16:30
- Closed on Sundays and Public Holidays
Contact: 02-552-7744

Facilities & Safety Systems

Tiana Plastic Surgery has established a systematic medical system for patient safety and convenience, emphasizing transparency to alleviate patient anxiety regarding 'Ghost Surgery'.

Real-name Medical Staff System: Transparently discloses the real name and qualifications of the performing doctor.
OR CCTV: Equipped with a CCTV system to record the entire surgical process, preventing suspicions of surrogate surgery.
Emergency Response & Post-care: Systems for emergencies, private recovery rooms, and post-procedure care programs.
Global Response: Interpretation services and dedicated consultation channels (Chat-Doc, etc.) for foreign patients, including Japanese support.

Major Procedures & Technical Characteristics

Design Philosophy: 'Jaryeohan' Nose

Director Choi Hang-seok pursues the so-called **'Jaryeohan' nose**, a portmanteau of 'Natural' and 'Fancy/Flashy', referring to a sophisticated style where the nose tip line is distinct without being artificial.

Considers facial proportions and three-dimensionality for a line that is not excessive from the front but sharp from the side.
Suggests designs that prioritize harmony, especially for patients with a narrow glabella or long face, clearly explaining medical limitations.

Choice of Materials: Autologous vs. Donated Rib Cartilage

Clear criteria for materials used in rhinoplasty, especially in revision surgery or nose tip surgery.

Autologous Rib Cartilage

Patient's own tissue, resistant to inflammation, low absorption, permanent maintenance.
Mainly used for contracture noses, revision surgeries, or when a fancy nose tip is desired.
Disadvantage: scarring and pain at the harvest site.

Donated Rib Cartilage

Processed cartilage from another person; no harvesting process, no scar, shorter surgery.
Disadvantage: relatively higher possibility of inflammation and absorption compared to autologous tissue.

Dr. Choi's View: Decisions are based on patient's nose condition and preferences, but he tends to fully explain the advantages of autologous rib cartilage and recommend it for revision surgeries or when strong support is needed.

No-Implant Rhinoplasty

For patients averse to artificial implants, **No-Implant Surgery** is performed, using only autologous cartilage (septum, ear cartilage, autologous rib) for the nose tip to correct the line.

**Pros:** Lowers the probability of inflammation and contracture side effects, achieves natural results.
**Cases:** While natural, some reviews mention concerns regarding the nose tip lowering over time (Tip dropping).

Other Procedures

In addition to rhinoplasty, Dr. Choi performs liposuction (Body Contouring), fat grafting, and eye surgery, always considering the harmony of the overall facial contour and body shape.

Reputation & Market Analysis

Positive Feedback

Aesthetic Sense: Many patients highly rate Dr. Choi's 'aesthetic sense', appreciating that he finds lines suitable for the patient's face without excessive recommendations.
Quality of Consultation: Gains trust by accurately pinpointing problems through 3D CT analysis and honestly explaining surgical limitations and potential side effects.
Safety: The real-name system and OR CCTVs provide psychological stability to patients.
Revision Satisfaction: Numerous reviews from revision surgery patients report achieving functional improvement and aesthetic restoration.

Negative Feedback & Concerns

Tip Dropping: Some reviews mention the nose tip becoming lower or drooping over time (6 months to 1 year later), possibly related to absorption issues with no-implant methods or autologous tissues.
Wait Times: Due to popularity, long waiting times for consultations and surgeries are cited as inconveniences.
Regarding Past History: Records of patients inquiring about revision surgery or expressing regret from large hospitals (like Premier) where Dr. Choi previously worked exist. While common for long-career doctors, it's a point for consideration.

Platform Data

Gangnam Unni (Korean Plastic Surgery App)

Maintains a score of 10.0 (based on 448 reviews), indicating very high satisfaction and high public awareness.

Sungyesa (Online Community)

Shares realistic concerns about post-surgery maintenance alongside positive evaluations, with a rating of 4.3 out of 5.

Conclusion & Key Takeaways

“ Tiana Plastic Surgery and Chief Director Choi Hang-seok are solidifying a firm position in the Korean plastic surgery market, especially in the **Rhinoplasty field**. Based on his extensive experience in large hospitals, Dr. Choi opened his practice to avoid 'factory-type surgery' and established a **'Jaryeohan' style** that emphasizes individual facial harmony.

Comprehensive Evaluation

Technical Skills

Possesses advanced skills for high-difficulty revision surgeries, utilizing diverse materials and no-implant techniques.

Reliability & Trust

Equipped with stringent safety systems like OR CCTV and a real-name system, fostering high patient trust through honest consultations.

Expectation Management

Patients desiring very fancy noses or sensitive to slight post-op drooping should align expectations through thorough consultation due to the naturalness-focused style.

This report was written based on public data and patient reviews. It is crucial to receive a diagnosis of one's individual condition through direct consultation when making medical choices.