Analysis Report

Simple Dental Clinic
(심플치과)

Dr. Kim Seung-woo Representative Director Deep Analysis

Dual Board Certified Digital Dentistry Lifetime Primary Care

Executive Summary: Key Insights

Institution

Simple Dental Clinic (심플치과) is a prominent dental medical institution located in Samsan-dong, Ulsan, South Korea, positioning itself as a "Lifetime Primary Care" provider.

Leadership

The clinic is led by Representative Director Dr. Kim Seung-woo, a dual-board certified specialist (Double Board) in both Orthodontics and Integrated Dentistry.

Clinical Focus

The clinic specializes in high-complexity procedures including digital navigation implants, esthetic orthodontics, and preservation of natural teeth, utilizing advanced digital infrastructure.

Reputation

Market analysis indicates a high patient satisfaction rate (approx. 4.8–4.9/5) with a reported referral rate of over 93%, driven by a philosophy of avoiding overtreatment and ensuring price transparency.

Institutional Overview

1. Location and Accessibility

Simple Dental Clinic is strategically situated in the commercial hub of Ulsan Metropolitan City.

  • Address: 8th Floor, Mama Papa & Baby Building, 247 Samsan-ro, Nam-gu, Ulsan (Dal-dong 1365-9)
  • Geographic Significance: Located on Samsan-ro, a major arterial road, ensuring high visibility and accessibility.
  • Parking Infrastructure: Multi-faceted parking system including the building's parking tower, "Jorangmal Bedding Parking Lot," and "Duldul Parking Lot."

Operational Hours

  • Weekdays: Mon, Wed, Fri: 10:00 AM – 7:00 PM
  • Night Diagnosis: Tue, Thu: 10:00 AM – 9:00 PM
  • Weekends: Sat: 10:00 AM – 2:30 PM
  • Lunch Break: 12:30 PM – 2:00 PM
  • Closures: Sundays and Public Holidays

2. Clinical Philosophy and Operational Ethics

The operational ethos of Simple Dental Clinic is centered around three core pillars: Preservation, Precision, and Transparency.

Preservation of Natural Teeth

Prioritization of natural tooth preservation, explicitly stating "nothing is better than the natural tooth," aiming to minimize unnecessary extractions or excessive prosthetic interventions.

The "Lifetime Primary Care" Concept

Dr. Kim positions himself as a "Lifetime Primary Care Physician," implying a long-term therapeutic relationship and continuous research to provide up-to-date treatments.

Safety and Infection Control

Rigorous infection control protocols including Plasma Sterilizers, a dedicated implant surgery room, and guaranteed use of genuine, verified brand materials.

Representative Director: Dr. Kim Seung-woo

The medical leadership of Simple Dental Clinic is defined by the extensive academic and clinical background of Dr. Kim Seung-woo, characterized by "Double Board Certification."

Medical Licensure and Board Certifications

  • Specialist in Orthodontics (치과교정과 전문의)
  • Specialist in Integrated Dentistry (통합치의학과 전문의)

This dual qualification allows the clinic to offer a "one-stop" solution for comprehensive treatment planning.

Academic Background

  • Master’s Degree: Yonsei University Graduate School of Dentistry, Orthodontics
  • Seoul National University Graduate School: Periodontal/Implant Therapy Course
  • Harvard University: Implant/Aesthetic Dentistry CE Course
  • Boston University: Implant/Prosthodontics Advanced Course
  • University of Pennsylvania (Upenn): Microendodontics Course
  • Kaya Prosthodontics Advanced Course

Clinical Career and Professional Appointments

  • Residency: Department of Orthodontics at Gangnam Severance Hospital
  • Former Director: Department of Orthodontics at Yonsei Joa Dental Clinic
  • Team Doctor: 2018 PyeongChang Winter Olympics and Paralympics
  • Consultant: Neobiotech Implant Clinical Research Center

Academic Affiliations

  • Regular Member, Korean Academy of Oral and Maxillofacial Implantology
  • Regular Member, Korean Academy of Prosthodontics
  • Regular Member, Korean Association of Orthodontists
  • Lifetime Member, Korean Academy of Sports Dentistry

Major Clinical Modalities & Technological Infrastructure

Advanced Implantology

Recognized as a high-volume implant center with extensive experience.

  • SIC Implant Designated Hospital: First in Ulsan to partner with Swiss SIC Implants.
  • Digital Navigation & Analysis: Utilizes 3D CT and computer-guided simulation for optimal placement.
  • One-Day Implant: Capability for diagnosis and placement within a single day.
  • Bone Grafting: Advanced procedures including sinus lifts for insufficient alveolar bone.

Orthodontics (Correction)

A flagship service supported by Dr. Kim’s board certification.

  • Diagnostic Precision: Employs Morpheus 3D for facial scanning and simulation, visualizing outcomes.
  • Treatment Scope: Comprehensive management of malocclusions (protrusion, open bite, spacing, crowding).
  • Non-Extraction Focus: Prioritizes non-extraction methods where clinically feasible.
  • Appliance Variety: Offers Clippy-C and transparent aligners (Invisalign).

General and Aesthetic Dentistry

  • Aesthetic: Laminates and teeth whitening designed to minimize tooth reduction.
  • General Care: Endodontics (root canal), caries treatment (resin, inlay/onlay), and wisdom tooth extraction.
  • TMJ Therapy: Diagnosis and treatment of temporomandibular joint disorders.

Technological Infrastructure

Distinguished by the adoption of "Digital Dentistry" with hospital-grade equipment.

  • 3D CT (Computed Tomography): Provides three-dimensional anatomical data crucial for surgical planning.
  • Trios Intraoral Scanner: Replaces traditional impressions with rapid digital scanning for prosthesis design and orthodontic analysis.
  • Morpheus 3D: Facial recognition and simulation device to predict aesthetic outcomes and enhance patient consultation.

Market Positioning and Reputation

Patient Satisfaction and Reviews

The clinic enjoys a strong reputation in the Ulsan region, evidenced by high ratings.

  • Quantitative Metrics: Consistently 4.8 to 4.9 out of 5.0 on Naver/Goodoc, with over 1,300 visitor reviews.
  • Qualitative Feedback: Patients frequently cite "kindness," "detailed explanations," and "clean facilities."
  • Referral Rate: High internal metrics of 93.7% for patient referrals and a 92% revisit rate, indicating strong loyalty.

Pricing Strategy and Distinctive Features

Competitive Pricing

Utilizes promotional "events" (e.g., domestic implant procedures at approx. 590,000 KRW). Emphasizes price transparency and individual condition-based estimates. Employee and student discount programs are also available.

Distinctive Features

  • Collaborative Diagnosis: Dr. Kim's "Double Board" status enables seamless integration of orthodontic and surgical perspectives.
  • Community Engagement: Participation as a Team Doctor for the PyeongChang Olympics builds significant trust.

Conclusion & Key Values

Simple Dental Clinic in Ulsan, under the leadership of Dr. Kim Seung-woo, represents a modern, technology-driven dental practice. The clinic's core competency lies in the comprehensive expertise of its director, who holds dual board certifications in Orthodontics and Integrated Dentistry.

This unique qualification, combined with advanced digital infrastructure (Morpheus 3D, Trios, CT) and a philosophy centered on natural tooth preservation, positions the clinic as a premium yet accessible provider in the Yeongnam region. The high patient satisfaction ratings and referral rates corroborate the clinic's claims of quality care.

Comprehensive Expertise Digital Innovation Patient-Centric Care