Analysis Report

Will Be Plastic Surgery

In-depth Analysis of Representative Director Kim Jun-young

Personalized Care Specialized Surgery Transparency

Key Insights

Boutique Specialization

Will Be Plastic Surgery (윌비성형외과의원) is an aesthetic clinic in Sinsa-dong, Seoul, focused on personalized care and natural results.

One-Person Director System

Led by board-certified Dr. Kim Jun-young, emphasizing a "one-person representative director" manages all stages of patient care, preventing "ghost surgery."

Signature Procedures

Renowned for "Ten-Minute Natural Adhesion" eye surgery, detailed eye re-surgery, and customized anti-aging lifting targeting the SMAS layer.

Transparency & High Trust

Dr. Kim actively engages on YouTube ("Plastic Surgery King Kim Will Be") and the clinic maintains high ratings (9.7/10) with a "Responsibility Guarantee System."

Director Profile: Dr. Kim Jun-young

Academic Background & Licensure

  • Medical Education: Graduated from Yonsei University College of Medicine.
  • Specialization: Completed internship & residency at Yonsei University Health System (Severance Hospital), Board-Certified Specialist in Plastic & Reconstructive Surgery.
  • International Licensure: Holds medical licenses in South Korea, the United States (ECFMG/USMLE), and Vietnam.

International Training & Fellowships

  • Japan: Visiting Scholar/Trainee at the University of Tokyo Hospital, Department of Plastic & Reconstructive Surgery.
  • USA: Visiting Scholar/Trainee at the University of Chicago Hospital, Department of Plastic & Reconstructive Surgery.

Professional Career & Academic Memberships

  • Career History: Former Director at JJ, Premier, and Luho Plastic Surgery. Currently, Representative Director at Will Be Plastic Surgery.
  • Academic Memberships: Life Member, Korean Society of Plastic and Reconstructive Surgeons (KSPRS); Member, Korean Society for Aesthetic Plastic Surgery (KSAPS); Member, International Confederation for Plastic, Reconstructive and Aesthetic Surgery (IPRAS); Member of specialized research societies (Eye, Nose, Fat Plastic Surgery, Craniofacial, Hair).

Personal Narrative & Media Persona

Dr. Kim actively cultivates a public persona through his YouTube channel, "Plastic Surgery King Kim Will Be" (성형왕 김윌비).

  • Overcoming Failure: Candidly shared his experience of failing to match into a plastic surgery residency and his journey to study abroad, demonstrating resilience.
  • "Fact Violence" Style: Known for direct, honest counseling, advising against unnecessary surgeries and refusing procedures if expectations are unrealistic.

Hospital Information

Philosophy and Brand Identity

The name "Will Be" is derived from the slogan "You Will Be You," emphasizing enhancement of unique beauty over standardized artificial looks.

The clinic operates on a "Responsibility Guarantee System" (책임보증제), where Dr. Kim Jun-young personally oversees every stage of the medical journey, mitigating "ghost surgery" risks.

Prioritizes personalized care, safety, and natural aesthetic results.

Location and Operational Structure

  • Address: 5th Floor, Mihye Building, 590 Gangnam-daero, Gangnam-gu, Seoul (Nonhyeon-dong), strategically near Sinsa Station.
  • Environment: Private, comfortable facility with dedicated recovery spaces and emergency response system.
  • Operational Focus: Specialized clinic focusing on eye, nose, and anti-aging procedures.
  • Operating Hours:
    • Weekdays (Mon, Tue, Wed, Fri): 10:00 AM – 7:00 PM
    • Saturday: 10:00 AM – 5:00 PM
    • Closed: Thursday, Sunday, & Public Holidays. (A distinct choice for surgeon's peak condition)

Major Clinical Procedures

1. Eye Surgery (Blepharoplasty)

  • Ten-Minute Natural Adhesion (10분 자연유착): Utilizes a 7-hole method and "double-loop" suture technique for firm, natural results and minimal loosening.
  • Detail Eye Re-surgery: Specializes in correcting previous surgical failures like "sausage eyes" and asymmetry. Includes Dual-Canthoplasty.

2. Nose Surgery (Rhinoplasty)

  • No-Implant Rhinoplasty (무보형물 코성형): Utilizes autologous tissues (septal cartilage, ear cartilage, dermis) to avoid artificial implants, reducing risks.
  • Customized Line: Offers various profiles (Straight, Curved, Straight-Curved) tailored to facial proportions, avoiding an "over-aggressive" look.

3. Anti-Aging & Lifting

  • Customized Thread Lifting: Targets the SMAS layer and periosteum, with individualized thread selection (Mint, Silhouette Soft).
  • Fat Grafting: Restores volume to hollow areas, often combined with lifting for a "baby face" effect.

4. Other Procedures

  • Male Plastic Surgery: Tailored aesthetic approaches for male patients.
  • Petit Procedures: Botox, fillers, and skin boosters (e.g., Rejuran) for maintenance and minor corrections.

Reputation and Patient Analysis

Positive Aspects

✓ High Ratings: Exceptional scores on major platforms (Gangnam Unni: 9.7/10, Sungyesa: 4.3/5).

✓ Detailed & Honest Counseling: Patients praise Dr. Kim for thorough explanations and advising against unnecessary procedures ("fact violence").

✓ Natural Aesthetic Results: Frequent mentions of "natural" and "clean" outcomes, especially for eye and nose surgeries.

✓ Comprehensive Post-Operative Care: The "Responsibility Guarantee" ensures personal doctor follow-up during recovery.

✓ High Trustworthiness: Strengthened by Dr. Kim's transparent personal narratives, including operating on his own mother.

Considerations

− Direct Communication Style: While appreciated by many for honesty, some may find his "fact-bombing" approach blunt if seeking pure emotional validation.

− Potential Wait Times: Due to the clinic's one-person system and high demand, patients may experience longer waits for consultations and surgery scheduling.

− Review Integrity Vigilance: While the clinic participates in "Clean Review" policies, prospective patients are advised to filter for detailed reviews on platforms, as is common practice in the industry.

“

Conclusion: A Leader in Personalized Aesthetic Care

Will Be Plastic Surgery embodies a modern archetype of the Korean aesthetic clinic: a specialized, surgeon-led boutique that leverages digital media to build direct relationships with patients. Dr. Kim Jun-young distinguishes himself through elite credentials, a steadfast commitment to safety via his one-person system, and a transparent, honest communication style.

Safety First

One-person system, direct supervision, and comprehensive post-op care prioritize patient well-being.

Natural Aesthetics

Focus on enhancing unique beauty rather than standardized artificial looks, reflected in signature procedures.

Transparent Trust

Open communication, "fact violence" counseling, and active media presence build strong patient trust.

Prospective patients are advised to book consultations well in advance due to the limitations of a one-person practice and to verify the specific operating schedule.

Disclaimer: This report is based on publicly available data. Medical decisions should always be made after a personal consultation with a qualified professional. Surgical outcomes vary by individual.