Analysis Report

Honesty Plastic Surgery

Dr. Jung Dong-woo In-depth Analysis

Secondary Rhinoplasty Autologous Costal Cartilage Shadow Doctor-Free

Executive Summary

Honesty & Safety First

Operates under 'Honesty' philosophy and a strict "one-representative-director responsible care system" ensuring no shadow doctors.

Expert Board-Certified Surgeon

Dr. Jung Dong-woo is a Ph.D. plastic surgeon, combining profound academic knowledge with extensive clinical practice.

Specialized in Complex Rhinoplasty

Renowned for high-difficulty secondary rhinoplasty using autologous costal cartilage and reconstruction of contractured noses.

Academic & Innovative Approach

Published in PRS Global Open, utilizes stem cell therapy, and offers conservative, realistic patient consultations.

Hospital Overview & Philosophy

Basic Information & Location

Honesty Plastic Surgery is located at 8th Floor, Mulberry Hills Medical Tower, 589 Gangnam-daero, Seocho-gu, Seoul (Jamwon-dong), a prime location for plastic surgery in South Korea.

It offers excellent accessibility, adjacent to Exit 4 of Sinsa Station (Subway Line 3 and Shinbundang Line). Situated within a medical tower with state-of-the-art facilities, it ensures a pleasant treatment environment.

Clinical Philosophy: 'Honesty' & 'Safety'

The hospital's name, 'Honesty,' encapsulates Representative Director Jung Dong-woo's core clinical philosophy. This signifies a commitment to minimizing side effects by using only medically proven methods and avoiding unnecessary surgeries.

Notably, the clinic operates under a **1:1 responsible care system** where the representative director personally handles all aspects from consultation to surgery and post-operative care, eliminating "shadow doctors" (substitute surgeons). This transparency significantly builds patient trust.

Facilities and Safety Infrastructure

  • Diagnostic Equipment: 3D CT precision analysis identifies bone structure, septal deviation, and existing implant locations before surgery.
  • Operating Room Environment: Equipped with a sterile surgery system, cardiac defibrillators, emergency kits, and CCTV for transparent surgical recording.
  • Recovery System: Utilizes post-operative care equipment such as hyperbaric oxygen chambers and swelling management lasers for rapid recovery.

Medical Staff In-depth: Representative Director Jung Dong-woo

Education & Qualifications

Representative Director Jung Dong-woo is a board-certified plastic surgeon holding a Ph.D. in Plastic Surgery, demonstrating a strong foundation in both clinical practice and theoretical knowledge.

  • Major Qualifications: Board Certified Plastic Surgeon (South Korea), Ph.D. in Medicine.
  • Overseas Licenses: Holds Chinese medical licenses (Beijing, Shenzhen), showcasing international clinical capabilities.

Major Career & Society Activities

Prior to establishing his own clinic, Dr. Jung gained extensive experience at leading large plastic surgery clinics in Korea.

  • Past Affiliations: Served as Director at Regen Plastic Surgery, Cheongdam i Plastic Surgery, and VIP Plastic Surgery.
  • Society Activities: Active member of major Korean and international plastic surgery societies, including ASPS and ISAPS.

Academic Achievement: Publication in PRS Global Open

A notable achievement is the publication of a paper as the first author in **'Plastic and Reconstructive Surgery โ€“ Global Open (PRS Global Open),'** an international journal of the American Society of Plastic Surgeons.

Paper Topic: 'Harvesting the Entire Seventh Costal Cartilage for Secondary Rhinoplasty.'

Significance: This research established safe and efficient methodologies for harvesting autologous costal cartilage, crucial for reconstructing contractured or severely deformed noses, indicating expertise in reconstructive surgery beyond simple cosmetic procedures.

Major Clinical Fields & Procedure Features

High-Difficulty Secondary Rhinoplasty & Reconstructive Surgery

  • Autologous Costal Cartilage: Used for patients with artificial implant rejection or depleted septal/ear cartilage, focusing on minimizing warping and creating strong support structures.
  • Correction of Contractured Nose: Addresses shortened, upturned noses by dissecting scar tissue and using rib cartilage to extend length and normalize the nasolabial angle.
  • Concurrent Stem Cell Therapy: Applied before and after surgery in severe tissue damage cases to soften scar tissue, improve blood flow, and enhance success rates.

Customized Rhinoplasty (Fit-me & 3D Analysis)

  • 3D CT Analysis: Pre-operative analysis diagnoses functional issues like septal deviation, aiming for combined cosmetic and functional improvement.
  • Customized Implants: Tailored silicone or autologous tissues prevent implant lifting or migration by perfectly fitting the patient's skeletal structure.
  • "Jaryeohan" (Natural & Fancy) Line: Designs, including straight, straight-curved, and semi-curved lines, prioritize overall facial harmony over excessive height.

Other Major Procedures

  • Eye Revision: Corrects issues like "sausage eyes," unraveled double eyelids, and asymmetry, promoting natural adhesion.
  • Anti-aging & Fat Grafting: Autologous fat grafting to fill facial volume, sometimes with stem cells to improve survival rate.
  • Facial Contouring: 3D CT-based bone resection, prioritizing safety by carefully avoiding nerve lines.

Patient Reputation & Market Response Analysis

Positive Evaluation Factors

  • Aesthetic Results: High satisfaction, especially among revision surgery patients, with many praising the "pretty nose line" and "straight-curved line."
  • Professionalism & Kindness of Consultation: Director Jung Dong-woo's clear explanations using CT images and realistic, non-pressuring consultations are highly valued.
  • Thorough Aftercare: Meticulous post-operative care, including swelling lasers, hyperbaric oxygen therapy, and director's personal progress checks, builds trust.
  • Pain Management: Numerous reviews confirm effective pain management during autologous costal cartilage harvesting.

Considerations & Critical Views

  • Cost: Opinions suggest the cost is relatively high due to its premium strategy and focus on high-difficulty revision surgeries.
  • Conservative Approach: The director may dissuade patients from medically risky or unnatural "fancy" styles, prioritizing safety over unconditionally fulfilling all patient demands.
  • Waiting Time: As a one-representative-director system, consultation and treatment waiting times may occur.

Positioning within Communities

In plastic surgery communities, Honesty Plastic Surgery is recognized as a **"Specialist Hospital for Revision Surgery"** or **"Rib Cartilage Restaurant"** (denoting excellence). It's frequently listed among trustworthy hospitals by users who prioritize genuine reviews and realistic advice over excessive praise.

Conclusion & Recommendations

Honesty Plastic Surgery and Representative Director Jung Dong-woo provide high-end medical services adhering to 'safety' and 'principles' in the Korean plastic surgery market.

Expertise

Dr. Jung Dong-woo possesses academic depth, evidenced by publishing papers in international journals on autologous costal cartilage harvesting and nose reconstruction. This is a strong trust factor for patients considering high-difficulty revision surgery.

Reliability

The one-representative-director system, CCTV viewing, and exclusion of shadow doctors accurately meet the needs of patients desiring a transparent medical environment.

Patient-Centric Approach

Known for standard surgery based on medical principles and high-difficulty reconstructive surgery, rather than low-price marketing or excessive recommendations. Patients are likely to achieve satisfactory results through thorough consultation.

Recommended For:

  • Patients suffering from contracture or severe deformity due to multiple failed nose surgeries.
  • Patients who strongly reject artificial implants and want surgery using only autologous tissue (such as autologous costal cartilage).
  • Patients tired of factory-like hospital systems who want 1:1 care where the operating surgeon is responsible from consultation to the end of surgery.

In summary, Honesty Plastic Surgery is judged to be a hospital with strengths in **standard surgery based on medical principles** and **high-difficulty reconstructive surgery**. It is considered that patients are highly likely to obtain satisfactory results if they sufficiently coordinate their aesthetic standards with the director's medical opinion during consultation.