Analysis Report

Mizain Clinic

Representative Director Kim Sang-woo In-depth Analysis

Functional Rhinoplasty ENT Specialist Patient Safety

Executive Summary

Specialized Functional Rhinoplasty

Led by Otolaryngology Specialists, Mizain Clinic excels in functional rhinoplasty, addressing both aesthetic and functional nasal issues simultaneously.

Elite Medical Team

Composed of Seoul National University College of Medicine alumni, ensuring a high level of academic background and extensive clinical experience.

Patient-Centric Custom Design

Focuses on 1:1 custom designs that harmonize with the patient's facial features, avoiding excessive recommendations and favoring "Jaryeohan" (natural yet flashy) lines.

Advanced Safety & Technology

Prioritizes patient safety with 3D CT for precise diagnosis, on-site anesthesiologists, a real-name system, and innovative stem cell technology.

Medical Staff Analysis

Representative Director Dr. Kim Sang-woo

  • Education and Training:
    • Graduated from Seoul National University College of Medicine (MD)
    • Internship and Otolaryngology Residency at Samsung Medical Center
  • Major Career:
    • Former Director at Regen Plastic Surgery
    • Former Director at The Class & Mizain Plastic Surgery
    • Current Representative Director at Mizain Clinic
  • Academic Activities:
    • Member of the Korean Academy of Facial Plastic and Reconstructive Surgery
    • Member of the Korean Academy of Cosmetic Surgery and Medicine
    • Member of the Asian Academy of Facial Plastic and Reconstructive Surgery and the Pan-Pacific Academy of Facial Plastic and Reconstructive Surgery
  • Specialty Areas:
    • Rhinoplasty (Functional, Cosmetic, Revision), Blepharoplasty, Facial Contouring, Lipoplasty, etc.

Characteristics: Based on a deep understanding of nasal anatomy and physiology as an ENT specialist, Dr. Kim emphasizes the preservation and improvement of breathing function as well as aesthetic aspects.

Director Dr. Kim Chan-jong

  • Education and Training:
    • Graduated from Seoul National University College of Medicine
    • Internship at Seoul National University Hospital
    • Specialist at Asan Medical Center
  • Major Career and Activities:
    • Advisor at Seoul National University Hospital and Asan Medical Center
    • Member of the Korean Academy of Aesthetic Plastic Surgery, Korean Academy of Cosmetic Surgery, Korean Academy of Obesity and Body Contouring
  • Specialty Areas:
    • Rhinoplasty, Lipoplasty, Other Petit Procedures

Institutional Overview & Infrastructure

Basic Hospital Information & Location

Mizain Clinic is centrally located in Gangnam-gu, Seoul, easily accessible from Apgujeong Station and Sinsa Station, catering to both domestic and international patients.

  • Clinic Name: Mizain Clinic / Mizain Plastic Surgery
  • Representative: Kim Sang-woo
  • Address: 4th Floor, Narakium Sinsa Building, 803 Nonhyeon-ro, Gangnam-gu, Seoul (Sinsa-dong)
  • Contact: 02-1599-3008
  • Medical Departments: Plastic Surgery, Otolaryngology, Dermatology, Internal Medicine (Focus Areas: Rhinoplasty, Blepharoplasty, Lipoplasty)

Consultation Hours

  • Weekdays (Mon-Fri): 09:30 ~ 18:30 (Registration closes at 17:30)
  • Saturday: 09:30 ~ 16:00 (Registration closes at 15:00)
  • Closed: Sundays and Public Holidays

Facilities and Safety Infrastructure

Mizain Clinic prioritizes patient safety through advanced diagnostic equipment and comprehensive safety systems.

  • Precision Diagnostic Equipment:

    Utilizes 3D CT and nasal endoscopy for precise pre-operative analysis of internal nasal structures (septum, nasal valve) and bone shape.

  • Safety System:

    On-site anesthesiology specialists monitor surgical processes, with an emergency response system in place. A real-name system for medical staff prevents ghost surgery.

  • Post-operative Care:

    Comprehensive recovery support including swelling management injections and an A/S system.

Clinical Specializations

Rhinoplasty - Core Specialty Area

Functional Rhinoplasty

Simultaneously treats nasal congestion conditions (rhinitis, deviated nasal septum, nasal valve stenosis) with aesthetic improvements.

  • Diagnosis: Accurate identification of internal nasal issues via X-ray, 3D CT, and nasal endoscopy.
  • Surgery: Septoplasty and turbinoplasty combined with cosmetic rhinoplasty.
  • Cost: Options from approximately 930,000 KRW (subject to change based on insurance).

Cosmetic Rhinoplasty & Design Philosophy

Emphasizes "custom lines" tailored to the patient's face shape.

  • Line Styles:
    • Jikban Line (Straight-Curve Line): Bridge is straight, tip slightly lifted; creates "Jaryeohan" (Natural yet Flashy) look.
    • Straight Line: For a masculine or chic image.
  • Materials: Mix of autologous tissue (septal cartilage, ear cartilage) and implants (silicone) to minimize side effects.

High-Difficulty Revision Rhinoplasty

Analyzes primary surgery failure (contracture, inflammation, dissatisfaction), recommending surgery after tissue stabilization (min. 6 months).

  • Technique: Removes existing implants, uses inflammation-resistant autologous tissue, or stem cell contracture rhinoplasty for tissue regeneration.

Stem Cell Plastic Surgery

A differentiating feature of Mizain Clinic, actively introducing stem cell technology.

  • Application Areas: Stem cell contracture rhinoplasty, stem cell breast fat grafting, stem cell facial fat grafting, dark circle removal, etc.
  • Advantages: Increases engraftment rates, speeds up recovery, lowers risk of side effects (calcification, necrosis).

Other Major Procedures

Eye Surgery

  • Natural adhesion double eyelid
  • Ptosis correction
  • Canthoplasty
  • Revision eye surgery

Anti-Aging/Lifting

  • Accusculpt lifting
  • Endoscopic forehead lift
  • Elasticum lifting
  • Other anti-aging procedures

Body Surgery

  • Large volume liposuction
  • Abdominoplasty
  • Gynecomastia surgery

Reputation and Patient Feedback Analysis

Analysis based on data from various plastic surgery platforms (Gangnam Unni, Sungyesa, Modoodoc).

Positive Factors

  • Professional and Detailed Consultation: Dr. Kim Sang-woo "explains professionally rather than just kindly," accurately identifying needs and proposing face-fitting designs.
  • Natural Results: Reviews highlight "not excessive and natural" results with "good facial harmony." High satisfaction for functional and aesthetic improvements in rhinoplasty.
  • Trust in Safety: The 1:1 dedicated system and real-name system prevent ghost surgery, building patient trust.

Considerations and Critical Factors

  • Waiting Time: Due to popularity, consultation or surgery waiting times may occur.
  • Complexity of Revision Surgery: Costs may be higher (revision rhinoplasty approx. 3.97 million KRW~) with a required downtime of 7+ days, depending on difficulty.
  • Style Preference: Clinic's naturalness focus means patients desiring an extremely flashy style may need extensive consultation to align expectations.

Comprehensive Analysis and Conclusion

Summary of Mizain Clinic's Characteristics

  1. ENT-Based Expertise: Directors Kim Sang-woo and Kim Chan-jong, both ENT specialists from Seoul National University, possess outstanding expertise in 'Functional Rhinoplasty', approaching both nasal function and aesthetics simultaneously.
  2. Safety-Centered Philosophy: Patient safety systems, including resident anesthesiologists, CCTV operation, and adherence to genuine product principles, are systematically implemented.
  3. Utilization of Stem Cell Technology: Differentiating itself beyond simple plastic surgery, the clinic applies stem cell technology to enhance tissue regeneration and engraftment rates for revision rhinoplasty and fat grafting.

Recommended Targets

  • Patients who want to improve the shape of their nose while also addressing rhinitis or nasal congestion.
  • Patients who prefer natural and sophisticated (Jaryeohan) lines that fit their own facial proportions, rather than excessively flashy noses.
  • Patients considering revision rhinoplasty due to contracture or inflammation and requiring tissue regeneration treatment.
  • Patients desiring 1:1 care where the representative director directly conducts everything from consultation to surgery, rather than large factory-type clinics.
“

Mizain Clinic and Representative Director Kim Sang-woo are analyzed as a medical institution aiming for "healthy beauty that does not compromise function." The solid fundamentals of the SNU alumni medical staff and their extensive experience in revision surgery can be a suitable option for patients who prioritize the safety of plastic surgery and the completeness of results.

”