Key Points
Institution Overview
Located near Apgujeong Station, Seoul. 'Be UNIque, with U&I' philosophy. Targeting opening/rebranding Sep 2025. Advocates 1:1 dedicated care by large hospital specialists.
Representative Director
Dr. Lee Hee-young, plastic surgery specialist with vast experience from WJ Wonjin, Dodream Plastic Surgery. Engages public via YouTube channel 'Doctor Hi-Young'.
Clinical Characteristics
Focuses on eye, nose, lifting (anti-aging), and petit procedures. Employs a 'Real-name 1-person treatment system', ensuring director handles all stages.
Reputation & Features
Maintains high ratings (mid-9 point range) on platforms like Gangnam Unni. Emphasizes honest consultations, avoiding over-treatment, and natural surgical results.
Director Lee Hee-young Profile
Education & Major Career
Dr. Lee Hee-young graduated from Chosun University College of Medicine, completed residency at Bundang Jesaeng Hospital, and is a board-certified plastic surgery specialist.
- Former Director at **WJ Wonjin Plastic Surgery**
- Former Director at **Dodream Plastic Surgery**
- Former Director at **1% Plastic Surgery**
- Former Director at **Yuno Plastic Surgery**
Academic Activities & Expertise
Actively involved in various academic societies, demonstrating continuous research and expertise in plastic surgery.
- Member: Korean Society of Plastic and Reconstructive Surgeons
- Member: Korean Society for Aesthetic Plastic Surgery
- Member: Korean Association of Plastic Surgeons
- Full Member: Eye Surgery Research Society, Rhinoplasty Research Society
- Regular Member: Korean Burn Society
Media Activities & Personal Branding
Dr. Lee Hee-young connects with the public through his YouTube channel **'Doctor Hi-Young'**, providing accessible information on plastic surgery topics like post-CSAT procedures, lifting equipment comparisons, and pre/post-operative care.
His friendly and honest communication style helps build trust and resolves patient anxieties, especially regarding concerns like 'ghost surgery'.
Hospital Information
Location & Facility Infrastructure
Uni Plastic Surgery is conveniently located on the 5th floor of 836 Nonhyeon-ro (Sinsa-dong), Gangnam-gu, Seoul, easily accessible from Exit 3 of Apgujeong Station (Subway Line 3).
The hospital's interior is designed for patient privacy and psychological comfort. It features systematic infrastructure for safety and post-operative care, including CCTV in operating rooms, an emergency response system, and dedicated recovery and laser rooms.
Clinical Philosophy: Core Values
TRUST
Operating a transparent medical system that patients can feel reassured by.
DUTY
A medical professional's attitude of taking responsibility for surgical results until the end.
SAFETY
Setting patient safety as the top priority, including board-certified anesthesiologists and emergency systems.
CARE
A thorough post-operative management system that takes responsibility even for the recovery process after surgery.
Major Clinical Fields & Procedures
Eye Surgery
- Natural adhesion double eyelid, Incision method
- Canthoplasty (epi/lateral/lower/upper)
- Upper/Lower blepharoplasty, Ptosis correction
- Focus on natural, refreshing eyes via customized analysis.
Nose Surgery
- Bridge + Tip surgery (first rhinoplasty)
- Bulbous nose correction, Hump nose correction
- Alar reduction, Revision rhinoplasty
- Considers both functional and aesthetic aspects, customized lines.
Lifting & Anti-aging
- Laser Lifting: Thermage FLX, Density Lifting, V-Ro Lifting
- Surgical Lifting: Mini lift, Face lift, Endoscopic forehead lift
- Matches 'youthful look' trend, high understanding of equipment.
Petit Surgery & Skin Boosters
- Lip filler (Uni-fit), Botox, Contour injection
- Skin boosters (Rejuran Healer, Juvelook)
- Stem cell IV injection, Sleep Stem Cell Skin Injection
- Non-surgical therapies for immediate effects, premium procedures.
Market Reputation & Patient Response
Quantitative & Qualitative Evaluation
Uni Plastic Surgery records a high rating of 9.4~9.6 out of 10 on the Gangnam Unni app, with over 300 procedure reviews accumulated.
Patient reviews frequently highlight:
- "Naturalness": Results that do not appear overly surgical.
- "Kind & Meticulous": Director Lee's consultation style is praised for being detailed and recommending only necessary treatments.
- "Trust": High confidence from patients who've seen Dr. Lee's YouTube content, noting consistency between video presence and actual consultation.
External Reputation & Target Audience
Director Lee Hee-young stands out in the **'revision surgery'** field, leveraging skills developed at multiple large hospitals. His publicly known work history allows many patients to visit with a clear understanding of his surgical style and career.
The clinic targets a broad customer base, from students (late teens to early 20s) considering post-CSAT plastic surgery to middle-aged individuals interested in lifting procedures.
Conclusion & Comprehensive Analysis
“ Uni Plastic Surgery Clinic and Representative Director Lee Hee-young present a model that uniquely combines the distinct advantages of 'expertise from a large hospital' with 'customized care of a private clinic'.
1. Expertise
Director Lee Hee-young gained technical perfection through extensive clinical experience at leading 'major' hospitals like Wonjin and Dodream, promising stable results even in high-difficulty surgeries (eyes, nose, contouring).
2. Reliability
The '1-person representative director system' effectively prevents 'ghost surgery' issues, and transparent information sharing via YouTube builds crucial 'trust' among modern medical consumers.
3. Trend Reflection
The rapid adoption of the latest lifting equipment (Density, V-Ro) and enhancement of petit procedures (skin boosters) strategically caters to the growing demand for skincare and anti-aging treatments alongside surgery.
In summary, Uni Plastic Surgery is an ideal institution for patients prioritizing safe and natural results over flashy, exaggerated plastic surgery, and who value direct communication with their doctor. With its projected opening/renewal in the latter half of 2025, aggressive marketing and patient outreach are anticipated, with Director Lee Hee-young's personal branding expected to be a pivotal factor in the hospital's future growth.