Amorata Plastic Surgery · Dr. Han Seung-beom Analysis Report

개요 (Executive Summary)

Specialized Institution

Amorata Plastic Surgery, located in Seocho-gu, Seoul, is a specialized aesthetic institution led by board-certified Dr. Han Seung-beom, a Yonsei University alumnus.

Philosophy of Natural Beauty

The clinic's philosophy, "natural beauty," is derived from the Korean term "Amureochi anta" (아무렇지 않다), emphasizing beauty that is neither exaggerated nor artificial.

Personalized & Safe Care

Amorata operates as a "one-man doctor" system, ensuring personalized care and transparency through safety measures like CCTV and a real-name surgeon policy.

Expert in Breast & Body

The clinic excels in high-end breast and body contouring, holding a strong reputation for mammoplasty, particularly hybrid augmentation and revision surgeries.

원장 프로필 (Director's Profile)

Dr. Han Seung-beom (한승범)

Dr. Han Seung-beom is a highly credentialed medical professional within the South Korean plastic surgery ecosystem, known for his deep expertise and commitment to patient care.

Academic Background

Graduated from Yonsei University College of Medicine.
Completed residency and obtained board certification in Plastic Surgery at Severance Hospital, Yonsei University Health System.
Outpatient Professor at Yonsei University Severance Hospital.

Professional Career

Former Director at Jeongwon Plastic Surgery (정원 성형외과).
Former Representative Director of Batang Plastic Surgery (바탕성형외과).
Current Representative Director of Amorata Plastic Surgery.

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Dr. Han’s career trajectory demonstrates a progression from academic medicine to high-volume clinical practice, culminating in the establishment of his private brand with a focus on personalized, natural aesthetic outcomes.

Academic & Research Activities

Member of the Korean Society of Plastic and Reconstructive Surgeons (KSPRS).
Member of the Korean Society for Aesthetic Plastic Surgery (KSAPS).
Member of the Korean Association of Plastic Surgeons.
Active participation in the Breast Surgery Research Group (유방성형연구회).

병원 정보 (Hospital Information)

Brand Identity & Philosophy

The name "Amorata" is derived from "Amureochi anta" (아무렇지 않다), a phrase from the classic Joseon Dynasty text *Hanjungnok*. It signifies a state of being "ordinary" or "nothing special," pursuing beauty that is naturally radiating and harmonious, rather than exaggerated or artificial.

The clinic's mission is to be a "partner in designing life," offering honest diagnoses to help patients recover self-confidence with results that feel authentically their own.

Location & Accessibility

3rd Floor, Square Cube, 28 Seocho-daero 78-gil, Seocho-gu, Seoul, South Korea

Strategically located approximately 60 meters from Gangnam Station (Exit 5), ensuring high accessibility for both domestic and international patients in Seoul's "Medical Belt."

Facility & Operational Structure

Facility & Safety Systems

**Private Zone:** Interior layout designed to maximize patient privacy and comfort.
**CCTV:** Operating areas equipped with CCTVs for transparency and to prevent "shadow doctor" practices.
**Recovery Facilities:** Dedicated recovery rooms for post-operative care.
**Emergency Response:** Equipped with an emergency system for intra-operative complications.

Operational Structure

**1-Man Clinic System:** Dr. Han Seung-beom personally conducts all consultations and surgeries, ensuring accountability and continuity of care.
**Establishment:** Business records indicate a registration date around July 25, 2023, positioning Amorata as Dr. Han's independent flagship clinic.

주요 시술 (Major Procedures)

Breast Surgery (Mammoplasty)

Premium Breast Augmentation (Motiva, Mentor Xtra, Sebbin implants).
**Hybrid Breast Augmentation:** Combines implants with autologous fat grafting for natural feel and contour.
Revision Surgery: Addresses asymmetry, capsular contracture, and aesthetic dissatisfaction.
Surgical Approach: Inframammary fold incisions, 1-hour surgery, 2-3 hour facility stay.

Body Contouring & Liposuction

Liposuction: Standalone or for fat grafting in hybrid breast procedures.
Body Contouring: Procedures to enhance overall body silhouette and structural harmony.

Facial & Anti-Aging Procedures

Upper/Lower Blepharoplasty (eyelid surgery).
Rhinoplasty (nose surgery).
Anti-aging lifting procedures.
Petit Procedures: Skin boosters and fillers (e.g., Elravie Re2O Full Face).

Post-Operative Care

"Doctor Bra": Specialized post-operative underwear for support, minimal scarring, and comfort.
Rigorous Aftercare Management: Essential for preventing complications like capsular contracture.

평판 분석 (Market Reputation & Patient Sentiment)

Positive Factors

Quantitative Metrics

**Gangnam Unni:** Dr. Han is associated with 964 reviews, indicating substantial surgical experience.
**Babitalk:** Clinic holds a high rating of 4.8 out of 5.0 from approximately 948 reviews, suggesting high patient satisfaction.

Qualitative Patient Reviews

**Legacy of Trust:** Many patients follow Dr. Han from his previous hospital (Batang Plastic Surgery), highlighting a strong personal brand.
**Natural Aesthetics:** Consistent praise for "natural" look and feel of results, often attributing it to the Hybrid technique.
**Communication Style:** Described as detailed, meticulous, and honest during consultations.
**Recovery Experience:** Patients report relatively fast recovery, with minimal pain management and quick return to daily routines.

Safety & Transparency Perception

The explicit mention of CCTV in operating areas and the "Real-Name Doctor" policy directly addresses a critical concern in the Korean plastic surgery market—the fear of "ghost surgery." Patients express significant relief and confidence knowing that Dr. Han personally performs all procedures.

Considerations

As a newer independent entity, direct engagement metrics on platforms like Sungyesa might show lower figures compared to the doctor's cumulative personal history. This is typical for recently established clinics building a new brand identity.

결론 (Conclusion)

Amorata Plastic Surgery stands as a specialized institution reflecting the mature phase of Dr. Han Seung-beom’s career, offering a personalized, private, and safety-focused experience.

Expertise

Dr. Han is a veteran Yonsei-trained specialist with a deep portfolio in breast surgery, validated by nearly 1,000 cumulative reviews.

Specialization

The clinic is a clear destination for Breast Augmentation (especially Hybrid techniques) and Body Contouring.

Trust

The "1-Man Clinic" model, combined with safety infrastructure (CCTV) and a loyal patient following, establishes high credibility.

Philosophy

The pursuit of "natural beauty" (Amureochi anta) is the guiding clinical principle, evidenced by hybrid augmentations and natural outcomes.

*Disclaimer: This report is based on publicly available data as of late 2025. Medical decisions should always be made after direct consultation with the specialist. Dr. Han Seung-beom (Plastic Surgeon) is distinct from Dr. Han Seung-beom (Orthopedic Surgeon, Korea University).