Key Findings
Institution Overview
Miho Plastic Surgery (Miho Plastic Surgery Clinic) is a prominent aesthetic medical institution located in the Gangnam district of Seoul, specializing in rhinoplasty, oculoplasty, and anti-aging procedures. It is situated near Sinnonhyeon Station.
Leadership
The clinic is led by Dr. Yoon Seok-ho, a board-certified plastic surgeon and alumnus of the Catholic University of Korea College of Medicine. He has a diverse background, having served as a director at several major plastic surgery hospitals.
Clinical Specialization
The clinic is heavily distinguished by its "Fit-Me Nose Surgery" (3D Custom Rhinoplasty). This technique utilizes 3D CT data to create patient-specific silicone implants, aiming to minimize side effects and maximize aesthetic harmony.
Reputation & Style
Market analysis indicates a strong reputation for "natural" and "harmonious" results. Dr. Yoon is frequently cited for his detailed counseling style and emphasis on safety, including the presence of resident anesthesiologists.
Dr. Yoon Seok-ho Profile
Dr. Yoon Seok-ho
Representative Director, Board-Certified Plastic Surgeon
Academic Background & Credentials
- Graduated from the **Catholic University of Korea College of Medicine**
- Completed internship and residency in Plastic and Reconstructive Surgery at **Seoul St. Mary’s Hospital** (Catholic University of Korea)
- Outpatient professor and advisor to the Department of Plastic Surgery at Seoul St. Mary’s Hospital
Professional Career History
- Director at **ID Hospital (ID Plastic Surgery)**
- Director at **MVP Plastic Surgery**
- Director at **Ruby Plastic Surgery & Gate Plastic Surgery**
Professional Affiliations
- Lifetime Member, Korean Society of Plastic and Reconstructive Surgeons (KSPRS)
- Member, Korean Society for Aesthetic Plastic Surgery (KSAPS)
- Member, International Confederation for Plastic, Reconstructive and Aesthetic Surgery (IPRAS)
- Active member of specialized research groups for Rhinoplasty, Blepharoplasty, and Anti-Aging under the KSPRS
Medical Philosophy & Style
Dr. Yoon’s aesthetic style is described as **"Natural"** yet refined. He advises against unnecessary procedures, emphasizing functional correction alongside cosmetic improvement. His expertise positions him as a specialist in "Functional Rhinoplasty."
Hospital Information & Philosophy
Location and Facilities
Miho Plastic Surgery is strategically located at **HM Tower (7th, 8th, and 9th floors), 492 Gangnam-daero, Gangnam-gu, Seoul**, making it highly accessible via **Sinnonhyeon Station (Line 9, Exit 3)**.
- The clinic operates across multiple floors, separating consultation areas from sterile operating theaters and recovery rooms to ensure hygiene and patient privacy.
- A critical feature is the presence of a **resident board-certified anesthesiologist**, ensuring real-time monitoring during procedures.
- Equipped with CCTV in operating rooms, addressing patient concerns regarding "ghost surgery."
Operating Philosophy: "Righteous Medical Treatment"
The core philosophy of Miho Plastic Surgery revolves around the concept of **"Righteous Medical Treatment" (바른 진료)**. The clinic explicitly markets itself against the "factory" model, promising that the representative director and designated specialists manage the entire process from consultation to post-operative care.
Safety is paramount, utilizing real-time monitoring systems and emergency power supplies (UPS) to handle any surgical contingencies.
Signature Procedures & Competencies
The "Fit-Me" Nose Surgery (3D Custom Rhinoplasty)
This flagship procedure utilizes **3D CT imaging** to analyze the patient's nasal bone structure and cartilage, allowing for virtual implant design and **3D printing of custom silicone implants**.
- Significantly reduces the gap between the implant and the bone, minimizing common side effects such as implant deviation and visible implant outlines.
- Particularly effective for revision surgeries where bone structure may be irregular.
Functional Rhinoplasty
Combines cosmetic improvement with treatment of nasal obstruction (deviated septum, hypertrophic turbinates, nasal valve reconstruction). Medical insurance (Silbi) may apply for the functional portion.
Eye Surgery (Oculoplasty)
Miho performs various eye surgeries focusing on natural results and addressing complications.
- Techniques include Natural Adhesion, Incisional Ptosis Correction, and Canthoplasty (Dual-teuim).
- Specializes in revision surgery for complications like "sausage eyes" using techniques like "two-line release."
Anti-Aging and Lifting
Targeting middle-aged patients seeking rejuvenation.
- **Lower Blepharoplasty:** Repositioning fat to smooth the under-eye area.
- **Sub-brow Lift:** Lifting sagging skin under the eyebrows for improved vision and youthful appearance.
- **Face Lifting:** Including thread lifts and surgical facelifts.
Reputation & Market Analysis
Strengths & Positive Sentiment
- **Aesthetic Style:** "Natural yet defined" (Jaryeohan) results, avoiding an "overly plastic" look.
- **Dr. Yoon’s Counseling:** Praised for being meticulous, honest, and advising against unnecessary procedures.
- **Revision Expertise:** Many patients seek Dr. Yoon for complex revision rhinoplasty, leveraging Fit-Me technology.
- **Safety Perception:** High trust factor due to transparency regarding CCTV and presence of resident anesthesiologists.
Weaknesses & Critical Feedback
- **Cost:** Surgical fees are noted as higher than average, attributed to premium technology and director's experience.
- **Wait Times:** Due to popularity, patients have noted wait times for consultations and surgeries.
- **Consultation Fees:** Relatively high compared to other clinics, though detailed analysis often justifies the cost.
Conclusion
**Miho Plastic Surgery** stands out in the crowded Gangnam market by positioning itself as a **technology-driven, safety-conscious specialist clinic**. Under the leadership of **Dr. Yoon Seok-ho**, the clinic has successfully differentiated itself through the adoption of **3D custom rhinoplasty (Fit-Me)**, addressing common patient fears regarding implant displacement and artificial appearance.
The clinic is best suited for patients who prioritize **safety and natural results** over the lowest possible price. Dr. Yoon’s background at major reconstructive and aesthetic hospitals provides a strong foundation for handling complex revision cases. While the cost barrier is noted as higher than average, the market response suggests that patients are willing to pay a premium for the perceived reduction in risk and the personalized nature of the surgical planning. The inclusion of functional rhinoplasty (treating breathing issues) further broadens its appeal, allowing patients to address medical and cosmetic concerns simultaneously.