Analysis Report
Chief Director Jung Jin-wook In-depth Analysis
Yurie Plastic Surgery aims to avoid 'factory-type surgery' and advocates for personalized treatment. It operates under a two-doctor collaborative system with Chief Director Son Won-il in charge of eye/nose surgery and Chief Director Jung Jin-wook in charge of fat molding, lifting, and petit procedures.
A plastic surgery specialist who graduated from the Catholic University of Korea College of Medicine, he served as the director of Misarang Plastic Surgery and The Way Plastic Surgery. His main areas of treatment are facial fat grafting, liposuction, lifting, and anti-aging procedures.
He records high ratings (around 4.5~4.7 out of 5) on major aesthetic medical platforms, with counseling devoid of excessive treatment and kindness cited as major advantages. However, some portal site reviews contain negative patient claims related to his tenure at previous hospitals, requiring a balanced perspective.
He is a different person from Director Jung Jin-wook (former View Plastic Surgery, current DL Plastic Surgery) who graduated from Seoul National University, so caution is needed when checking credentials.
Korea's plastic surgery market is highly segmented, and the expertise of medical staff and the clinic's treatment philosophy have a decisive influence on patient choice. This report aims to identify the position and characteristics of the medical institution within the market by in-depth analysis of the operational status of Yurie Plastic Surgery and the capabilities of Chief Director Jung Jin-wook.
During the investigation, two prominent plastic surgery specialists named 'Jung Jin-wook' were identified. The subject of analysis in this report is Director Jung Jin-wook of **Yurie Plastic Surgery**.
| Classification | Analysis Subject (Yurie) | Other Hospital Director (DL) |
|---|---|---|
| Name | Jung Jin-wook | Jung Jin-wook |
| University | Catholic University of Korea College of Medicine | Seoul National University College of Medicine (PhD) |
| Major Career | Former Misarang, Former The Way | Former View, Fellow at SNU Bundang |
| Main Field | Fat molding, Lifting, Petit procedures | Facial contouring, Nose surgery |
The following content is limited to Director Jung Jin-wook of Yurie Plastic Surgery, a graduate of Catholic University.
Education:
Major Career:
Academic Activities:
Director Jung Jin-wook emphasizes "precise diagnosis and delicate technique," and specializes particularly in fields dealing with facial volume and lines.
Fat Molding Philosophy:
He perceives liposuction and grafting as a sculpting process to balance the whole, rather than simple 'removal' or 'filling'. Through the paradoxical approach that "filling, not losing weight, might be the answer," he emphasizes the youth effect and three-dimensionality through volume rather than unconditional fat removal.
Psychological Approach:
He considers the impact of appearance changes on a patient's self-esteem and attitude towards life important, and strives to relieve the patient's psychological intimidation during the counseling process.
Yurie Plastic Surgery is located near Hongik Univ. Station, a major downtown area in Seoul with a large floating population of young people. This is interpreted as a location strategy to absorb demand in the Mapo, Hongdae, and Sinchon areas and improve accessibility, unlike large plastic surgery clinics concentrated in the Gangnam area (Gangnam Station, Sinsa Station, Apgujeong Station).
The hospital name 'Yurie' connects with the slogan "Always advantageous (Yuri-hae) to you," implying the provision of advantageous (beneficial) results to patients. It also holds the double meaning of aiming for honest and clear treatment like transparent glass.
Yurie Plastic Surgery has a specialized medical system with Director Son Won-il (Eyes/Nose) and Director Jung Jin-wook (Fat/Lifting/Petit). The major procedures led by Director Jung Jin-wook are as follows.
This is Director Jung Jin-wook's core clinical area, focusing on reviving facial three-dimensionality.
Non-surgical and surgical therapies are combined to improve sagging due to aging.
Performs fine corrections through injection procedures with less burden of surgery.
Synthesizing data from major aesthetic medical platforms (Gangnam Unni, Babitalk, Yeoshin Ticket), overall satisfaction with Yurie Plastic Surgery and Director Jung Jin-wook is generally high.
Although most evaluations are positive, an objective description of negative feedback confirmed on some online channels is also necessary.
Chief Director Son Won-il holds a sub-specialty qualification in Hand Surgery, having strengths in microsurgery, and is dedicated to eye and nose plastic surgery. The combination of Director Jung Jin-wook's fat/lifting field and Director Son Won-il's feature surgery acts as the hospital's strength in providing total face solutions to patients.
Yurie Plastic Surgery is a small to medium-sized specialized hospital aiming for trendy yet moderate 'naturalism plastic surgery' in line with the regional characteristics of Hongdae. Chief Director Jung Jin-wook is showing strengths in delicate fat molding and petit procedures as a specialist from Catholic University, distinct from the namesake doctor from a large hospital.
In conclusion, Yurie Plastic Surgery and Director Jung Jin-wook are analyzed to be solidifying their position in the Mapo/Hongdae area by putting forward 'Safety', 'Delicacy', and 'Avoidance of Excessive Treatment' as core competencies.