Analysis Report

Banobagi Clinic Daejeon

Ham Young-chan Representative Director In-depth Analysis

Anti-aging Specialist Detailist Care Global KOL

Executive Summary

Regional Hub

Banobagi Clinic Daejeon is a key regional branch of the renowned Banobagi Medical Group, leveraging national brand trust with local expertise.

Detailist Approach

Led by Dr. Ham Young-chan, the clinic employs a "Detailist" philosophy focusing on subtle, natural enhancements and evidence-based treatments.

Lifting & Injectables Expertise

Specializes in advanced anti-aging lifting (Ulthera, Thermage FLX, Onda) and injectables, with Dr. Ham as Global Key Doctor for Ultracol.

Strong Patient Reputation

Highly rated on platforms like Gangnam Unni and Sungyesa, reflecting transparency and academic leadership in non-invasive cosmetic surgery.

Representative Director: Ham Young-chan

Academic & Clinical Background

  • Medical Education: Graduated from Kangwon National University College of Medicine
  • Previous Leadership: Former Representative Director of Boniel Clinic
  • Current Role: Representative Director, Banobagi Clinic Daejeon

Academic Leadership & Memberships

  • KAOT: Academic Director and Academic Vice-Chair of the Korean Academy of Obesity & Aesthetic Treatment
  • KAPCM: Instructor at the Korean Academy of Primary Care Medicine (Botox, Filler, Lifting Academy)
  • Advisory Roles: Medical advisor for major pharmaceutical and device companies

Media & Public Engagement

  • YouTube Channel: Features on "Banhaenam TV," creating content on various aesthetic topics.
  • Philosophy: Emphasizes the concept of being a "Detailist" for subtle, natural improvements.

Key Opinion Leader (KOL) Status

Dr. Ham's status as a "Key Doctor" for leading brands implies extensive clinical experience and a role in training other practitioners.

  • Ultracol: Global Key Doctor (leading expert on PDO microsphere collagen booster)
  • Restylane: Key Doctor for the Galderma brand filler
  • Allergan: Key Doctor for Botox (AbbVie)
  • Cynosure: Key Doctor for Picosure Pro laser

Institutional Overview

Location & Accessibility

Address: 3rd Floor, Gangnam Plaza, 222 Daedeok-daero, Seo-gu, Daejeon

Landmark: Directly opposite the Galleria Time World Department Store, Dunsan-dong

Proximity: Near Government Complex Daejeon Station, facilitating public transportation access.

Operational Infrastructure & Philosophy

  • Weekday Hours: 10:00 AM – 8:00 PM (providing night clinics daily)
  • Weekend Hours: Saturdays 10:00 AM – 4:30 PM
  • Lunch Break Policy: The clinic operates without a lunch break to maximize appointment availability.
  • Facilities: Interior design emphasizes privacy and comfort, aligning with a premium positioning and patient-centric approach.

Clinical Portfolio & Major Procedures

Advanced Lifting & Tightening (EBDs)

  • Ulthera: Micro-focused ultrasound for deep tissue lifting; emphasis on genuine tips.
  • Thermage FLX: Monopolar radiofrequency for skin tightening and collagen remodeling.
  • Onda Lifting: Microwave-based system for simultaneous fat reduction and skin tightening.
  • Other Modalities: Titanium, All-Tight, Tuneface (e.g., TenTherma, Shurink Universe, Inmode FX/Forma) for customized treatments.

Injectables & Collagen Boosters

  • Ultracol (100/200): PDO powder filler for collagen stimulation, advocated by Dr. Ham for safety and natural volume.
  • Fillers: Premium brands like Restylane and Youthfill for facial volume enhancements.
  • Botox: Extensive use of various toxin brands (Coretox, Xeomin, domestic) for wrinkle reduction and facial contouring.

Signature & Skin Procedures

  • Half Injection (Ban-jjok Jusa): A signature facial contouring injection for fat reduction and jawline improvement.
  • "Detailist" Approach: Applied to procedures like lip fillers and skin boosters, emphasizing precision and artistic design.
  • Skin Regeneration & Pigmentation: Picosure Pro and Lipot laser for pigmentation issues.
  • Skin Boosters: Rejuran Healer, Juvelook, and Exosomes to enhance skin quality and hydration.

Reputation & Market Analysis

Key Positive Factors

  • High Patient Ratings: Approximately 9.3/10 on Gangnam Unni (over 1,000 reviews), indicating high patient satisfaction and engagement.
  • Transparency: Noted for disclosing prices and using genuine products, building patient trust.
  • Customization: The "Detailist" philosophy resonates with patients seeking tailored, natural-looking results.
  • Effective Event Pricing: Strategic "experience pricing" and promotions attract new patients and maintain high foot traffic.
  • Digital Visibility: Strong presence on platforms like Naver/Kakao and YouTube for reservations, event updates, and educational content.

Strategic Positioning & Operational Highlights

  • Premium Yet Accessible: Positions itself by combining high-end medical services (KOL director, advanced equipment) with competitive entry-level pricing.
  • "Detailist" Philosophy: Core branding emphasizing precision, personalized consultations, and strict safety protocols (e.g., disposable cannulas).
  • Multi-channel Marketing: Utilizes digital apps, content marketing (Dr. Ham's YouTube videos), and seasonal promotions to target a broad demographic.
  • Tiered Pricing Strategy: Employs both loss leaders (low-cost first trials) and premium bundles to cater to diverse patient needs and budgets.
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Conclusion

Banobagi Clinic Daejeon, under the leadership of Dr. Ham Young-chan, has successfully established itself as a premier aesthetic medical institution in the Chungcheong region. The clinic's strength lies in the convergence of brand reliability, medical expertise, and advanced technology. The consistent high ratings across verification-heavy platforms suggest that the clinic effectively delivers on its promise of "detailed" and safe medical care, cementing its position as a specialist center for non-surgical rejuvenation.

Brand Reliability

Leveraging the established trust of the Banobagi Medical Group for standardized care.

Medical Expertise

Driven by Dr. Ham's extensive academic background and Global Key Doctor roles.

Advanced Technology

Equipped with a comprehensive portfolio of high-end Energy-Based Devices and injectables.