Banobagi Clinic Busan · Lee Dong-in Analysis Report

Key Summary

Institution Overview

Under the slogan 'Detailist,' Banobagi Clinic Busan is a medical institution specialized in personalized petit surgery, lifting, and skin laser treatments. Located in the Ion City Building near Seomyeon Station in Busan, it features large-scale facilities and a private treatment environment.

Leadership

Representative Director Lee Dong-in graduated with honors from Catholic Kwandong University College of Medicine, served as an Excellent Resident at Seoul Veterans Hospital, and served as a director at the Banobagi Plastic Surgery Gangnam Headquarters. He is active as a Key Doctor for global pharmaceutical companies such as Merz and Allergan, recognized for his academic and clinical expertise.

Key Procedures

The clinic focuses on petit procedures such as Botox and fillers, and anti-aging procedures utilizing high-end lifting equipment like Inmode, Ulthera, and Thermage. Complex procedure programs such as the 'All-in-one Contour Package' are particularly active.

Reputation

It holds high ratings (9.3~9.5/10) and thousands of reviews on major aesthetic medical platforms like Gangnam Unni and Yeoshin Ticket. Patient satisfaction regarding meticulous counseling and procedures (Detailist) is analyzed to be high.

Director Lee Dong-in Profile

"Small differences in detail determine the overall balance. I'm a Detailist."

Education and Training

Graduated with honors from Catholic Kwandong University College of Medicine.
Completed residency at Seoul Veterans Hospital, selected as 'Excellent Resident'.

Clinical Experience

Former Director, Banobagi Plastic Surgery Gangnam Headquarters.
Former Director, Abijou Clinic / Maypure Clinic.
Current Representative Director, Banobagi Clinic Busan.

Key Doctor & Academic Activities

**Key Doctor/Expert Member:** Merz (Belotero Filler), Allergan (Juvederm Filler), Letizen, Youthfill, Rejuran.
**Academic Director:** Korean Association of Aesthetic Medicine.
**Regular Member:** Korean Academy of Cosmetic Surgery, Korean Academy of Filler, and many more.

Hospital Information

Brand Heritage & Location

Banobagi Clinic Busan is a network branch of the 'Banobagi Medical Group,' which grew with Seoul Gangnam as its base. The 'Banobagi' brand possesses a long history in the plastic surgery field, and the Busan branch serves as a hub providing the headquarters' know-how and medical system to the Busan-Gyeongnam (PK) region.

Location:

74 Seomyeon-ro, Busanjin-gu, Busan (Bujeon-dong, Ion City Building).

Excellent accessibility, adjacent to Exits 5 and 7 of Seomyeon Station.

Scale:

Operates multiple floors (16th, 10th, 18th) providing specialized spaces by medical department.

Medical Philosophy

Banobagi Clinic Busan aims to discover the patient's unique beauty beyond simply providing procedures. The core philosophies identified through the website and promotional materials are as follows:

1. I'm a Detailist

Based on the belief that "small differences in detail determine the overall balance," they aim for precise procedures considering individual face shapes and skin conditions rather than standardized procedures.
2. Safe-Beauty

They adhere to the principles of using verified genuine equipment and correct dosages, minimizing side effects and maximizing safety through procedures performed by skilled medical staff.
3. Personal Beauty-Trend

While reflecting the latest beauty trends, they provide 1:1 customized solutions that propose these trends tailored to each patient's individuality.

Operating Hours

Weekdays (Mon-Fri): 10:00 AM ~ 8:00 PM (Night Diagnosis)
Saturday: 10:00 AM ~ 4:00 PM (Treatment without lunch break)
Lunch Time: 2:00 PM ~ 3:00 PM (Based on weekdays)
Closed: Sundays and Public Holidays

Key Procedures & Clinical Portfolio

Lifting

Equipment: Ulthera, Thermage, Inmode (FX/Forma), Shurink Universe, Liftera 2, 10Therma.
Emphasizes genuine tips and combined procedures for enhanced effects.
Thread Lifting: Utilizing Mint Lift for immediate sagging improvement.

Petit Surgery

Fillers: Customized procedures for lips, forehead, nasolabial folds, chin tip, etc. (Juvederm, Belotero, Youthfill).
Botox: Wrinkle improvement, square jaw reduction, body botox, salivary gland botox.
Contour Injection: 'All-in-one Contour Package', 'Face Slimming Package'.

Skin Booster & Care

Skin Boosters: Rejuran Healer (including HB), Juvelook, Exosome, Letizen (Collagen).
Pigment/Pore Laser: Pico Toning, Revlite SI, Potenza for melasma, blemishes, pores, scars.

Body Solution

Obesity Management: 'Double S Fit Injection', 'Body Fit Injection', Saxenda, Wegovy prescriptions.
V-OLET: FDA-approved double chin fat destruction injections.

Reputation & Market Sentiment

Quantitative Evaluation

Data from major aesthetic medical information platforms show that Banobagi Clinic Busan maintains a top-tier reputation within the region.

Gangnam Unni

Approximately 2,945 reviews and a rating of 9.5 (out of 10), showing high reliability. Active participation in events.

Yeoshin Ticket

Rating of 9.3 (out of 10), with particularly positive reactions to price transparency and procedure reviews.

Qualitative Evaluation (Patient Review Analysis)

Keywords commonly found in reviews from actual visitors are as follows, highlighting strong positive factors.

"Meticulousness (Detail)"

Many evaluations praise Director Lee Dong-in's procedure style, stating "Unlike factory-type hospitals, they look at it meticulously" and "They consider the balance of the entire face during counseling."
"Kind Counseling"

Positive mentions that not only the counseling manager but also the medical staff directly check the patient's concern areas and do not perform overtreatment.
"Facilities and Accessibility"

High satisfaction regarding the positional advantage connected to Seomyeon Station, the clean and luxurious interior, and the private waiting space.
"Effect"

Positive 'Naedonnaesan' (bought with my own money) reviews regarding line changes after contour injections and lifting procedures are confirmed.

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Conclusion & Comprehensive Features

Banobagi Clinic Busan is evaluated as a successful case of settling Gangnam's high-end aesthetic medical services in the regional hub of Busan Seomyeon. In particular, Representative Director Lee Dong-in is implementing the hospital's slogan 'Detailist' in the clinical field based on his verified skills as a Key Doctor for major global filler/lifting companies.

1. Expertise

The representative director's impressive background (from Gangnam headquarters, Key Doctor) and a specialist-centered treatment system.

2. Reliability

Principles of using genuine products and dosages, and transparent information disclosure (CCTV, real-name system for medical staff).

3. Customization

Strength in customizing procedures analyzing individual face shapes and skin conditions (filler design, lifting intensity adjustment, etc.) rather than standardized packages.

4. Accessibility

Located in Seomyeon, the largest downtown area in Busan, promoting customer convenience through night clinics.

Synthesizing these elements, Banobagi Clinic Busan is analyzed to be establishing itself as a competitive option for patients considering premium petit surgery and anti-aging procedures in the Busan/Gyeongnam region.