Aura Plastic Surgery Clinic · Dr. Baek Ju-myung Analysis Report

Executive Summary

Elite Specialist Team

Composed of plastic surgery specialists, including former university hospital professors and department heads.

Enhanced Patient Safety

Operating room CCTV viewing system and medical staff real-name system for 'shadow doctor' prevention.

Distinct 'Fancy' Style

High satisfaction for patients preferring flashy, three-dimensional lines, especially in rhinoplasty.

Core Focus: Rhinoplasty & Blepharoplasty

Specializes in facial contouring and lifting procedures centered on nose and eye surgeries.

Medical Staff Analysis

Baek Ju-myung

Representative Director

Education and Qualifications

Graduated from Sungkyunkwan University School of Medicine
Plastic Surgery Specialist certification at Samsung Medical Center
Served as Outpatient Professor of Plastic Surgery at Samsung Medical Center
Analysis: Specialist from Korea's 'Big 5' hospitals, systematic training in high-difficulty surgeries.

Major Career

Former Director at Apgujeong Seoul Plastic Surgery
Former Director at Yubom Plastic Surgery
Former Director at Ittem Plastic Surgery
Analysis: Accumulated cosmetic surgery experience in various cases, establishing a trendy surgical style.

Academic Society Activities

Regular Member of the Korean Society of Plastic and Reconstructive Surgeons
Member of Eye Plastic Surgery, Rhinoplasty, Fat Plastic Surgery, and Anti-Aging Plastic Surgery Research Societies
Regular Member of the Korean Cleft Palate-Craniofacial Association

Representative Director Joo Rak-kyun

**Education & Qualifications:** Plastic Surgery Specialist at The Catholic University of Korea Seoul St. Mary's Hospital, Outpatient Professor at Catholic Medical Center.
**Major Career:** Served as Head of Plastic Surgery at the Armed Forces Capital Hospital, Director at A-Top Plastic Surgery, Director at The Way Plastic Surgery.
**Specialty Fields:** Covers similar scope to Director Baek (eyes, nose, fat grafting, lifting), performing a complementary role.

Hospital Overview & Infrastructure

Basic Information and Location

**Name:** Aura Plastic Surgery Clinic
**Location:** 10th Floor, Yuhwa Building, 439 Gangnam-daero, Seocho-gu, Seoul
**Transportation:** Between Exit 10 of Gangnam Station (Line 2/Shinbundang Line) and Exit 6 of Sinnonhyeon Station (Line 9/Shinbundang Line), excellent accessibility.
**Medical Hours:** Weekdays 10:00 AM - 7:00 PM (Night clinics until 8:00 PM on Fridays), Saturdays until 5:00 PM

Facilities & Safety Systems

Aura Plastic Surgery implements specific safety protocols to address patient safety and prevent 'substitute surgery'.

**Operation of CCTV Safety Zone:** CCTVs installed in operating rooms, allowing verification to relieve anxiety and block substitute surgeries.
**Medical Staff Real-Name System:** Principle that the consulting doctor performs the entire surgical process directly.
**Anesthesia and Recovery System:** Dedicated recovery room, anesthesiology specialists, and cooperative medical system for emergencies.
**Inpatient Facilities:** Available for patients requiring intensive post-operative care.

Major Procedures & Surgical Style

Aura Plastic Surgery, while a comprehensive clinic, shows a high concentration on Rhinoplasty and Blepharoplasty.

Rhinoplasty - Core Competency

Director Baek Ju-myung's rhinoplasty is recognized for its distinct stylistic features.

**Procedure Names:** Aura Rhinoplasty, Functional Rhinoplasty, Revision Rhinoplasty, Summit Nose.
**Style Analysis (Fancy vs. Natural):**
- **Fancy Lines (Fancy/Glamorous):** Described as "fancy" or "Jaryeohan" (natural + fancy), suitable for maximizing three-dimensionality, raising bridge, sharp and high tip.
- **Straight-Curve Line (Jikban-beoseon):** Implements the intermediate line preferred by female patients, creating a sophisticated impression through nasolabial angle correction.
- **Bulbous and Short Nose Correction:** Demonstrated proficiency in structural changes for blunt bulbous noses or short noses.
**Materials Used:** Autologous costal cartilage, septal cartilage, and silicone implants are combined according to patient condition. Autologous rib cartilage often recommended for revision or fancy noses.

Blepharoplasty (Eye Surgery)

**Major Procedures:** Natural Adhesion Double Eyelid, Incisional Ptosis Correction, Canthoplasty (Epicanthoplasty, Lateral, Lower, Upper), Revision Eye Surgery.
**Features:** Often performed in conjunction with rhinoplasty for overall facial balance. Focus on firm fixation without worry of unravelling and creating clear, open eyes.

Facial Contouring & Lifting

**Contour Sculpture:** Refines lines through suctioning or grafting facial fat, including double chin eradication and jawline lifting.
**Lifting:** Addresses anti-aging demands through thread lifting, mini-facelifts, etc.

Reputation & Patient Feedback Analysis

Comprehensive analysis from major plastic surgery platforms shows high overall satisfaction.

Positive Evaluations (Pros)

**Aesthetic Satisfaction:** High satisfaction for dramatic changes, sophisticated bridge and tip lines ("Created a nose that didn't exist").
**Quality of Consultation:** Director Baek's consultations are kind and meticulous, fostering trust through personal post-operative checks.
**Revision Ability:** Many successful revisions for failed or deformed noses from other hospitals, indicating proficiency in high-difficulty surgeries.

Considerations & Negative/Neutral Evaluations (Cons)

**Style Preference:** May not suit patients desiring extremely natural or conservative changes, as Director Baek's style pursues distinct features.
**Wait Time:** Fluctuates depending on reservation, but may be long due to the hospital's popularity.
**Potential Over-correction:** Some opinions suggest initial over-correction considering swelling, which can cause anxiety during recovery despite aiming for naturalness over time.

Rating Data

**Gangnam Unni:** Hospital rating approximately 9.4~9.5 points (Based on over 1,300 evaluations).
**Sungyesa:** Rating 4.3 points (Out of 5).
**Overall:** Maintains high ratings on major platforms, indicating top-tier overall patient satisfaction.

Conclusion and Suggestions

“

Aura Plastic Surgery Clinic and Representative Director Baek Ju-myung are highly competitive in the Gangnam plastic surgery market, with a strong focus on "fancy and sophisticated rhinoplasty."

Comprehensive Features:

**Clear Target Audience:** Ideal for the 2030 generation seeking a distinct image transformation, a three-dimensional side profile, and a straight-curve (jikban) nose.
**Verified Medical Staff:** Surgeries are performed directly by specialists from university hospitals (e.g., Samsung Medical Center), with trust secured through safety systems like CCTVs.
**High Revision Satisfaction:** Consistent positive feedback is observed for revision surgeries that successfully address functional issues or aesthetic dissatisfaction.

Suggestions for Patients:

As Director Baek Ju-myung's surgical style favors distinct features, clearly communicate your desired style (natural vs. fancy) during consultation and meticulously compare before-and-after photos.
For 'Functional Rhinoplasty,' consult the hospital in advance regarding private insurance applicability, as it can address both otorhinolaryngological issues and aesthetic improvements.
Expect potential longer wait times or scheduling difficulties for popular medical staff; a flexible schedule is recommended for visits.

This report is based on publicly available data. Medical results may vary by individual; a face-to-face consultation with a specialist is essential before any surgical decision.