DM Plastic Surgery · Lee Joo-hong Analysis Report

Key Points

Hospital Overview

DM Plastic Surgery is a plastic surgery clinic located near Apgujeong Station in Gangnam-gu, Seoul, with approximately 18 years of history. It promotes 'Safety' and 'Harmony' as core values and builds trust through a real-name system without shadow doctors and the installation of CCTVs.

Medical Staff

The clinic is operated under a dual representative director system with Representative Director Lee Joo-hong (eye/nose) and Representative Director Yoo Won-min (anti-aging/lifting), both from Yonsei University College of Medicine and Severance Hospital.

Core Procedures

The 'Bang Canthoplasty' (Lateral Canthoplasty + Lower Canthoplasty), embodying Director Lee Joo-hong's unique know-how, is the representative signature procedure. Director Yoo Won-min is in charge of the anti-aging field, including facelifts and micro-lifting.

Reputation & Features

The philosophy of 'Non-recommendation Diagnosis,' avoiding overtreatment, receives positive evaluations. While maintaining high ratings, there are some voices expressing regret regarding waiting times or short consultation times.

Doctor Profile

Representative Director Lee Joo-hong

Founder and representative director, specializing in eye and nose surgery. His philosophy plays a key role in the hospital's identity.

Education & Training

Graduated from Yonsei University College of Medicine.
Completed Plastic Surgery Residency at Yonsei University Severance Hospital.
Served as Outpatient Professor at the Department of Plastic Surgery, Yonsei University College of Medicine.

Overseas Training & Academic Activities

Completed International Fellowship at UPMC (University of Pittsburgh Medical Center) Plastic Surgery.
Lifetime member of the Korean Society of Plastic and Reconstructive Surgeons.
Regular member of the Korean Society for Aesthetic Plastic Surgery.

Medical Philosophy

Non-recommendation Diagnosis: Adheres to a candid consultation style, objectively analyzing and dissuading unnecessary surgeries.
Safety and Harmony: Prioritizes 'Safety' (not harming function) and 'Harmony' (considering facial balance) as first principles.

Representative Director Yoo Won-min

Leading the anti-aging and lifting fields, with extensive clinical experience as a former university hospital professor.

Education & Career

Graduated from Yonsei University College of Medicine and obtained a Ph.D. in Medicine.
Served as Chief and Professor of Plastic Surgery at Yonsei University Gangnam Severance Hospital.
Served as Exchange Professor at Yale University Hospital, USA.

Areas of Expertise

Specialized in anti-aging and wrinkle improvement surgeries (facelift, micro-lifting, forehead lift).
Performs precise surgeries based on anatomical knowledge.

Hospital Information

Location & Infrastructure

DM Plastic Surgery is located on Apgujeong-ro, Gangnam-gu, Seoul, operating for about 17-18 years since 2008. It's on the 2nd floor of Jinwoo Building, 158 Apgujeong-ro, with excellent accessibility (50m walk from Exit 5 of Apgujeong Station).

The hospital interior is systematically divided into consultation rooms, operating rooms, inpatient rooms, and recovery rooms. It ensures a transparent medical environment through the installation of CCTVs in operating rooms to actively respond to issues like shadow doctors.

Core Values & Safety System

DM Plastic Surgery holds PASSION, TRUST, and BEAUTY as its core values:

Passion: For research on changing aesthetic trends and medical technologies.
Trust: Built through honest medical treatment without shadow doctors and a safe surgical system.
Beauty: Pursuing customized beauty that harmonizes with individual personality.

Safety Management

Real-name System & Shadow Doctor Prevention: Representative director who consulted performs the entire surgery.
CCTV Installation: In operating rooms for transparency and patient reassurance.
Anesthesia & Emergency System: Anesthesiologist collaboration, 1:1 customized anesthesia.
Sterilization System: University hospital-level equipment for thorough hygiene.
After Care: Dedicated team for post-operative swelling and scar care.

Major Procedures & Technical Features

Signature Procedure

Bang Canthoplasty (Bang-teu-im)

A representative procedure symbolizing DM Plastic Surgery and Director Lee Joo-hong, with a registered trademark. It's a unique surgical method for natural eye expansion.

Surgical Principle: Performs Lateral Canthoplasty and Lower Canthoplasty simultaneously, firmly fixed to the orbital periosteum.
Prevention of Re-adhesion: Minimizes re-adhesion by precisely separating skin and mucosa and fixing them to the periosteum.
Prevention of 'ㄷ' Deformation: Focuses on preventing unnatural 'ㄷ' (C-shape) deformation and maintaining a natural eye shape.
10-Year Guarantee: Expresses confidence in the durability of surgical results.

[Image or illustration for Bang Canthoplasty]

Facial Aesthetics

Rhinoplasty

Director Lee Joo-hong's rhinoplasty pursues a 'Jaryeohan' (Natural yet Fancy) style, combining function and beauty.

Customized Design: Considers facial proportions, forehead and chin lines to design various nose lines (straight-curve, straight, semi-curve).
Combination of Function and Beauty: Addresses both cosmetic improvement and functional aspects like deviated septum correction.
Revision Surgery Specialist: Abundant clinical data on high-difficulty nose revision surgeries.

[Image or illustration for Rhinoplasty]

Youthful Rejuvenation

Anti-aging & Lifting

The lifting center, led by Director Yoo Won-min, offers a wide range of solutions from high-difficulty facelifts for middle-aged patients to mini-lifting for younger generations.

Facelift: Performs authentic facelift surgery pulling the SMAS layer, emphasizing safe dissection based on anatomical knowledge.
Micro-lifting: A surgical method that maximizes the lifting effect while minimizing the incision range for quicker recovery.

[Image or illustration for Anti-aging/Lifting]

Reputation Analysis

✓ Positive Evaluations

High Satisfaction and Ratings: Consistently high patient satisfaction on major platforms (Gangnam Unni 9.4-9.6, Modoodoc 9.6-9.7).
Honest and Conscientious Consultation: Many favorable reviews for Director Lee Joo-hong's 'Non-recommendation Diagnosis,' building patient trust.
Natural Results: Dominant evaluation is that it induces natural changes fitting one's face rather than overtly plastic surgery.
Kind Staff: Positive reviews frequently mention the kindness and helpful attitude of consultation managers and nursing staff.

✗ Considerations

Short Consultation Time: Due to high patient volume, some feel the consultation time with the representative director is somewhat short.
Waiting Time: As a popular hospital, waiting times can occur even with reservations.
Individual Complaint Cases: Rare reviews of dissatisfaction exist, but these are seen as individual differences inherent to plastic surgery and not systemic issues.

Conclusion & Recommendations

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DM Plastic Surgery adheres to 'Safety' and 'Principles' based on the expertise of its two representative directors. It has solidified its position with unique procedures like 'Bang Canthoplasty' and expanded its competitiveness in anti-aging.

Director Lee Joo-hong's philosophy of 'Honest Treatment' and 'Responsibility for Results' builds significant trust in the commercialized plastic surgery market.

Recommended for:

Patients who want only necessary surgeries

Avoiding overtreatment and receiving candid, objective advice.

Those seeking unique eye expansion (Bang Canthoplasty)

Worried about re-adhesion and desiring natural, durable results.

Patients prioritizing university hospital-level safety

And surgery performed by skilled, specialized doctors.

Overall, DM Plastic Surgery is evaluated as a trustworthy medical institution equipped with proven skills and safety systems. Satisfactory results can be obtained by clearly conveying needs during consultation and listening to the director's opinion.