Analysis Report

Banobagi Clinic Changwon

In-depth Analysis of Representative Director Cheon Dong-kyun

Changwon Aesthetic Affordable Beauty Advanced Procedures

Summary and Key Implications

Medical Staff Expertise

Director Cheon Dong-kyun gained extensive clinical experience at major network hospitals in the metropolitan area, ensuring high proficiency in high-efficiency procedures.

Treatment Characteristics

Focuses on non-surgical cosmetic procedures like petit plastic surgery, lifting, and skin care, featuring Banobagi's signature 'Half Injection' and 'Coolfase'.

Operational Strategy

Operates extended hours including weekday night clinics and **Sunday clinics** to accommodate busy modern lifestyles and weekend patients.

Reputation

Records a high rating of 9.7/5.0 on cosmetic medical platforms, indicating high patient satisfaction, though detailed evaluations may vary.

In-depth Analysis of Director Cheon Dong-kyun

Major Profile & Career

Before opening the Changwon branch, Director Cheon Dong-kyun served as a director for many years at hospitals in the metropolitan area known as so-called 'factory-type' or 'large network' clinics. This career implies proficiency in an environment where a large number of patients must be diagnosed and treated within a short time, and it is estimated that he has strengths in fields requiring repetitive techniques such as Botox, fillers, and laser lifting.

  • Current: Representative Director, Banobagi Clinic Changwon
  • Former: Director, Banobagi Clinic Dongtan
  • Former: Director, Vands Plastic Surgery Clinic Dongtan (2022.02 ~ 2023.08)
  • Former: Director, Ez-DongAn Plastic Surgery Clinic Suwon (2019.07 ~ 2020.01)
  • Former: Director, Abijou Clinic Suwon

Academic Activities & Fields of Expertise

Director Cheon Dong-kyun is active as a regular member of major societies related to aesthetic medicine and is acquiring the latest knowledge. Academic activities centered on cosmetic procedures are prominent.

  • Member, Korean Academy of Aesthetic Plastic & Laser Surgery
  • Member, Korean Academy of Facelift & Contouring
  • Member, Korean Academy of Obesity & Aesthetic Body Contouring

Specialty Areas:

  • Petit Plastic Surgery: Fillers (lips, nasolabial folds, forehead, etc.), Botox
  • Lifting: Thread lifting, Laser lifting (InMode, Shurink, Ulthera, etc.)
  • Skin/Body Shape: Pigmentation treatment, hair removal, obesity injections

Medical Style & Reputation:

Emphasizes meticulous procedures and the principle of using genuine products/quantities. Reviews often describe his consultation as kind and meticulous, though scores for consultation professionalism may vary depending on patient expectations.

Hospital Overview and Brand Identity

Basic Hospital Information

Banobagi Clinic Changwon Branch is the Changwon branch of 'Banobagi Medical Group,' a large plastic surgery/dermatology network based in Gangnam, Seoul. It operates in the form of a 'Clinic,' focusing on dermatological procedures and petit plastic surgery.

  • Name: Banobagi Clinic Changwon (Banobagi Clinic Changwon)
  • Location: 307, 308, 3rd Floor, Cubi Maison de Terrace, 107 Sangnam-ro, Seongsan-gu, Changwon-si, Gyeongsangnam-do
  • Scale: Located in the center of Sangnam-dong, with a modern interior and private procedure spaces.

Medical Philosophy & Operating Hours

Banobagi Clinic Changwon Branch puts forward the slogan "I'm a Detailist", aiming to pursue detailed beauty and provide personalized procedures. One of its biggest features is the wide range of medical hours, including Sunday clinics.

  • Total Beauty Consulting: Provides comprehensive beauty solutions.
  • Trend & Personalization: Aims to propose procedures reflecting the latest beauty trends while respecting individuality.

Operating Hours:

Day Hours Remarks
Weekdays 10:00 ~ 20:00 Lunch Break 14:00 ~ 15:00
Saturday 10:00 ~ 16:00 No Lunch Break
Sunday 10:00 ~ 16:00 No Lunch Break
Public Holidays Closed

Major Procedures and Competitiveness Analysis

As of 2025, Banobagi Clinic Changwon branch is launching large-scale new procedures and aggressive price promotions.

Signature and Exclusive Procedures

  • 1. Half Injection (Banjjok Jusa)

    A combined procedure of contour injection, square jaw Botox, and jawline skin Botox. Aims to create a V-line by decomposing unnecessary fat and reducing muscles.

    Price: Approx. 110,000 KRW for Half Injection 3 (Contour 6CC + Square Jaw + Skin Botox) (Event price)

  • 2. Coolfase Lifting

    Non-invasive lifting using radiofrequency energy, inducing collagen regeneration while protecting the epidermis through patented cooling technology. Newly introduced in 2025.

  • 3. Resolution Injection (Gyeolsim Jusa)

    Fat decomposition injection that organizes body lines such as arms, abdomen, and calves.

Lifting and Anti-aging

A wide lineup from the latest high-end equipment to cost-effective options.

  • Equipment Lineup: Ulthera, Titanium Lifting, Onda Lifting, InMode, Shurink Universe, Volnewmer, Liftera 2, etc.
  • Price Competitiveness (As of Jan 2025 Event):
    • InMode FX: Trial price for 1 area 30,000 KRW (Very aggressive low-price policy)
    • Shurink Universe: Trial price for 100 shots 39,000 KRW
    • Ulthera: Specific prices fluctuate, but operated as packages.

Skin Boosters and Skin Care

Various injection procedures for skin regeneration and elasticity improvement.

  • Major Items: Rejuran Healer, Juvelook (Volume), Ultracol, Exosome, Hydro Lifting (Mulguang) Injection, Radiesse.
  • Features: Attempts to lower the burden of procedures, such as operating a 'Painless Rejuran Package'.

Petit Plastic Surgery (Filler/Botox)

  • Filler: Diverse lineup from domestic (Youthfill) to imported (Belotero, Juvederm). Lip filler and mouth corner Botox combination products are popular.
  • Botox: Responds to premium demand by stocking Xeomin, Coretox, etc., with fewer concerns about tolerance.

Hospital Reputation and Patient Experience Analysis

Quantitative Evaluation (Platform Data)

  • Gangnam Unni: Recorded 9.7 points out of 5.0 (305 reviews) and was selected as an 'Excellent Customer Evaluation Hospital'. This indicates that the majority of visitors are satisfied with the procedure results and service.
  • Sungyesa: A more critical perspective exists. Facility satisfaction is high at 5.0, but counseling professionalism appeared as 3.8 and staff kindness as 4.3. This suggests satisfaction may vary depending on patient expectations.
  • Modoodoc: Currently, no receipt-verified reviews are registered.

Qualitative Evaluation and Features

Positive Factors:

  • Cost-effectiveness: High satisfaction with pricing policies that lowered entry barriers through "trial price" events.
  • Facilities: Located within Cubi Maison de Terrace, parking is convenient and the interior is evaluated as clean.
  • Accessibility: Weekend (Sunday) treatment availability acts as a major advantage for office workers.

Points to Consider:

  • Due to the nature of large network hospitals, waiting times may occur, and there is a possibility that the consultation process may be led by consultation managers (refer to Sungyesa consultation score).

Comprehensive Analysis and Conclusion

Summary of Characteristics

  1. Transplantation of Metropolitan Large Network System: Combining the proven Banobagi system from Seoul/Gyeonggi with Director Cheon Dong-kyun's experience, creating an efficient medical system.
  2. Overwhelming Price Competitiveness: Maximizes new customer influx by offering 'Loss Leader' products at the region's lowest price for popular procedures.
  3. Introduction of Trendy Equipment: Quickly adopting the latest lifting equipment (Titanium, Onda, Coolfase) to target younger demographics valuing 'equipment efficacy'.

Suggestions for Users

Banobagi Clinic Changwon Branch is a hospital optimized for the 2030 generation who values cost-effectiveness and wants to experience the latest trendy procedures, or office workers who have difficulty finding time on weekdays. Director Cheon Dong-kyun's extensive procedure experience leads to expectations of stable results.

However, if you are a patient who has a resistance to factory-type procedure systems or wants to establish a complex treatment plan through in-depth counseling with a single doctor for a long time, it is judged better to check whether designated counseling with the representative director is available when making a reservation before visiting.

Ultimately, Banobagi Clinic Changwon Branch is establishing itself as a major aesthetic medical institution in the Changwon region equipped with the trifecta of 'accessibility', 'price', and 'brand power'.

Core Values

Accessibility Price Competitiveness Brand Power