Key Insights
Institution Overview
Bada Plastic Surgery, located in Seomyeon, Busan, opened around 2023, specializing in 'lifting-centered treatment'.
Medical Staff Expertise
Chief Director Lee Jong-won is a board-certified plastic surgeon with extensive experience, leading a two-specialist system.
Specialized Procedures
Focuses on anti-aging surgeries like Deep Plane Facelift and Dual Bone Tunneling Forehead Lift, alongside eye/nose surgery.
Operational Philosophy
Emphasizes a 1:1 responsible care system, no shadow doctors, CCTV in ORs, and collaboration with anesthesiologists for patient safety.
Director Profile: Lee Jong-won
Chief Director Lee Jong-won
Founder and representative medical staff of Bada Plastic Surgery, specializing in lifting and anti-aging surgeries.
Education & Qualifications:
- Graduated from Daegu Catholic University College of Medicine.
- Board-certified Plastic Surgeon qualification.
- Current Outpatient Professor of Plastic Surgery at Daegu Catholic University College of Medicine.
Major Career:
- Former Director at New Line Plastic Surgery.
- Former Director at BS The Body Plastic Surgery.
- Short-term fellowship at Chang Gung Memorial Hospital, Taiwan.
- Short-term fellowship at AKADEMIKLINIKEN, Sweden.
- Received the Minister of Health and Welfare Award.
Academic Activities:
- Regular member of the Korean Society of Plastic and Reconstructive Surgeons.
- Regular member of the Korean Society for Aesthetic Plastic Surgery.
- Active regular member of various sub-research societies (Eye Plastic Surgery, Rhinoplasty, Botulinum Filler Thread Lifting, Fat Plastic Surgery & Adipose Stem Cell).
Director Im On
Director Im On, also a plastic surgery specialist, is in charge of medical treatment alongside Chief Director Lee Jong-won.
Profile:
- Graduated from Gyeongsang National University College of Medicine and Inje University Graduate School of Medicine.
- Former Director of Plastic Surgery at Misian Ophthalmology Clinic/Clinic, Former Director at K Plastic Surgery Clinic.
- Major fields of treatment include eye surgery, Botox/fillers, and lifting.
Hospital Information
Location and Facilities
Bada Plastic Surgery Clinic is a specialized institution located in Seomyeon, the medical hub of Busan, South Korea.
The hospital is located on the 10th and 4th floors of Cheongseok Building, 64 Seomyeon-ro, Busanjin-gu, Busan. Its proximity to Seomyeon Station ensures excellent accessibility. Inside, facilities include operating rooms, consultation rooms, treatment rooms, and private rest areas to guarantee patient privacy.
Brand Philosophy: "Bada" (Sea)
Under the slogan "Meet the self you wished for," the hospital aims to restore the unique beauty of each patient and pursue natural improvements rather than standardized beauty standards.
- Calmly Shining Sea: Calming facial wrinkles (waves) through lifting, aiming to maximize natural beauty.
- Transparent and Delicate Sea: Providing a customized plan that reflects the patient's desired appearance.
- Beautiful and Healthy Sea: Helping maintain healthy beauty by positively managing the natural phenomenon of aging.
Safety & Operations Management
Systematic Patient Care
-
1:1 Responsibility System:
The surgeon who conducted the consultation personally handles the entire process, from establishing the surgical plan to performing the actual surgery, checking post-operative progress, and dressing. This resolves anxiety about shadow doctors and guarantees continuity of care.
-
After-care:
Provides an after-care kit for bruising, swelling, and scar management after surgery, and operates various programs to help recovery, such as swelling injections, laser care, and shampoo service.
Advanced Safety & Anesthesia
-
CCTV Installation:
CCTV is installed in all operating rooms to guarantee transparency of the surgical process and completely block the possibility of surrogate surgery.
-
Anesthesia Safety:
An anesthesiologist resides or a real-time monitoring system is used to continuously check the patient's vital signs during surgery. The clinic is equipped with an emergency response system (defibrillator, emergency kit, etc.) for emergencies.
Major Clinical Fields and Procedure Features
Face Lift and Lifting (Facial Lifting)
The hospital's core competitiveness lies in lifting surgeries that address the fundamental causes of aging.
-
Deep Plane Facelift:
Instead of simply pulling the skin, it applies a high-difficulty surgical method that dissects and relocates the SMAS (fascia) layer and ligaments under the skin. This focuses on minimizing unnatural expressions and increasing the durability of the lifting effect. The surgery takes about 4 hours and is performed under sedation anesthesia.
-
Forehead Lift - Dual Bone Tunneling:
A method of fixing with threads by creating microscopic tunnels in the bone without using absorbable implants like Endotine. It has less foreign body sensation, minimizes side effects such as palpability or pain caused by implants, and has the advantage of effectively fixing a wide range.
-
Mini Lift and Other Lifting:
Improves sagging in necessary areas while shortening the recovery period through Mini Facelift with reduced incision range and Mid-lower Face Mini Lift. Corrects jawline and neck line simultaneously by combining with double chin muscle tying and neck lift.
Eye and Nose Surgery (Eye & Rhinoplasty)
Bada Plastic Surgery also possesses expertise in eye, nose, and fat plastic surgery, providing various surgical and non-surgical solutions.
-
Eye Surgery:
Pursues natural lines and performs middle-aged eye surgery (upper blepharoplasty, lower blepharoplasty), double eyelid surgery for young people, and epicanthoplasty. In particular, it provides '4th Generation Lower Blepharoplasty' combining fat repositioning and under-eye lifting.
-
Nose Surgery:
Encompasses functional and aesthetic rhinoplasty, designing lines that consider the harmony of the entire face.
Reputation and Patient Reaction
Quantitative Evaluation
Gangnam Unni: Maintains a very high rating of 9.7~9.8 out of 5. There are over 350 reviews for Chief Director Lee Jong-won, showing significant awareness within the Busan region.
Sungyesa: The rating on the plastic surgery community Sungyesa is around 4.2 out of 5. This is generally a positive figure, with high scores in doctor friendliness and consultation expertise.
These high ratings on major aesthetic medical platforms underscore strong patient satisfaction and significant awareness.
Qualitative Evaluation (Review Keyword Analysis)
Positive Factors:
- Friendliness: Many reviews cite the friendly attitude of the director and staff and the comfortable atmosphere.
- No Overtreatment: Gains trust by not recommending unnecessary surgeries and suggesting only essential procedures.
- Natural Results: Many reviews mention "Naturalness rather than flashiness" or "Improvement that feels like my original face."
Considerations:
- Lifting Specialty Image: Some patients question expertise in other surgeries (eyes, nose, etc.) due to a strong 'lifting specialty' image, though actual reviews confirm numerous successful cases.
- Booking Difficulty: Relatively few mentions of waiting times, but consultation reservations are necessary due to the clinic's popularity.
Conclusion
Bada Plastic Surgery Clinic and Chief Director Lee Jong-won are a medical institution growing rapidly in the Seomyeon area of Busan based on expertise in the 'Lifting and Anti-aging' field. Director Lee Jong-won's extensive clinical experience (from large hospitals like New Line and BS The Body) and the introduction of university hospital-level safety systems (CCTV, anesthesia monitoring) provide high trust to patients.
In particular, the operational principles of a 1:1 responsibility care system and avoiding overtreatment demonstrate the hospital's commitment to providing patient-centered medical services. Promoting high-difficulty techniques like Dual Bone Tunneling Forehead Lift or Deep Plane Facelift suggests it can be a suitable option for patients who value technical perfection. Overall, Bada Plastic Surgery is analyzed to have a positive reputation among patients seeking safe and natural aesthetic plastic surgery.