Analysis Report

VAVA Plastic Surgery

Kim Sang-il Representative Director In-depth Analysis

AI Facial Analysis Personalized Aesthetics Eye & Nose Expertise

핵심 요약

Hospital Overview

VAVA Plastic Surgery, opened Sep 23, 2024, near Apgujeong Station, champions 'Valuable Aesthetics' and 'Vogue Aesthetics'.

Medical Staff Expertise

Co-led by Rep. Directors Kim Sang-il and Cho Sung-eun, both former Rep. Directors of Pop Plastic Surgery with over a decade of clinical experience.

Core Technology

Features 'Anigma', an AI-based facial analysis and virtual plastic surgery simulation, offering scientific, personalized consultation.

Reputation & Features

High ratings (9.4~9.7/10) on major platforms; emphasizes 1:1 personalized care by representative directors, breaking from 'factory-style' concerns.

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원장 프로필: 김상일 대표원장

Representative Director Kim Sang-il is a key medical staff member at VAVA Plastic Surgery, bringing extensive clinical experience, especially in eye surgery and lifting. VAVA Plastic Surgery operates under a two-representative system with Director Kim Sang-il and Director Cho Sung-eun, with Director Jang Seung-bin treating patients together.

  • Specialty Areas: Eye surgery (natural adhesion, revision surgery), lifting, anti-aging.
  • Current Position: Representative Director, VAVA Plastic Surgery.
  • Former Positions: Representative Director/Chief Director, Pop Plastic Surgery; Representative Director, Oracle Plastic Surgery/Dermatology & Director, Apgujeong Branch; Section Chief, Samsung Hospital.

Academic & Awards

  • Lifetime Member, Korean Society of Plastic and Reconstructive Surgeons & Member, Eye Plastic Surgery Research Society.
  • Regular Member, International Confederation of Plastic Surgery Societies (ICOPLAST).
  • Awarded Outstanding Presentation at the 2017 Korean Society of Plastic and Reconstructive Surgeons Academic Conference.
  • Awarded the Kind Resident Award chosen by customers in 2019.

Reputation & Medical Style

  • Known for objective consultations, avoiding excessive recommendations and presenting data based on AI analysis.
  • Praised for skill in implementing subtle line differences (e.g., 'In-Out Line', 'Semi-Out Line') for customized eye surgeries.

Other Key Medical Staff

Representative Director Cho Sung-eun:

  • Specialty: Nose surgery (natural-flashy), eye surgery.
  • Philosophy: Pursues "splendor within naturalness," aiming for dramatic changes without an "operated" look.
  • Experience: Former Rep. Director Pop Plastic Surgery, Former Full-time Professor Soonchunhyang University Seoul Hospital.

Director Jang Seung-bin:

  • Specialty: General plastic surgery including eyes, nose, lifting.
  • Experience: Former Director Pop Plastic Surgery, Former Director Mighty Plastic Surgery, Training at Hiroshima University Hospital, Japan.

병원 정보

Location & Basic Information

  • Name: VAVA Plastic Surgery
  • Location: 3rd Floor, A857 Building, 857 Nonhyeon-ro, Gangnam-gu, Seoul (5-minute walk from Exit 4 of Apgujeong Station, Subway Line 3)
  • Opening Date: September 23, 2024
  • Medical Hours: Weekdays 10:00~19:00, Saturdays 10:00~17:00 (Closed on Sundays)
  • Slogan: "Verify A beauty" (Proving your beauty), "Focus on the new me, VAVA"

Founding Philosophy & Brand Identity

The name VAVA is an abbreviation for 'Valuable Aesthetics' and 'Vogue Aesthetics', signifying the commitment to blend timeless values with cutting-edge trends.

VAVA aims for medical services that not only pursue external changes but also enhance patients' self-esteem and improve their quality of life. The directors' direct involvement in interior design and furniture assembly during the opening reflects their dedication to building a friendly and sincere 'handmade hospital' image.

주요 시술 및 특화 기술

AI-Based Diagnostic System: 'Anigma'

  • Function: Analyzes facial features (eye size, angle, ratio, asymmetry) quantitatively, simulating pre/post-surgery changes to create a tailored surgical plan.
  • Eye/Nose MBTI: Simplifies complex medical terms by categorizing eye and nose conditions (e.g., AIMT type) for intuitive patient understanding.
  • Advantages: Shifts from subjective doctor's senses to objective, data-driven consultation, enhancing patient trust and reducing errors.

Signature Eye Surgery (VAVA Eye Surgery)

  • Natural Adhesion Double Eyelid: Improves unraveling, a common issue with non-incisional methods, by inducing natural skin-muscle adhesion. Minimal scarring, fast recovery, customizable lines (In-Out, Semi-Out).
  • Eye Revision Surgery: Corrects previous surgery failures (sausage eyes, unraveling, asymmetry) by removing scar tissue and precise line correction. Director Kim Sang-il's meticulous approach ensures symmetry.
  • Canthoplasty (Slit Surgery): Maximizes eye size and openness through a combination of epicanthoplasty, upper, lateral, and lower canthoplasty.

Profile Rhinoplasty (Director Cho Sung-eun)

  • Natural-Flashy Nose: Implements the 'straight-curved line' (jikban line) for a natural yet striking profile, a popular modern trend.
  • Materials: Prioritizes autologous tissues (septal cartilage, ear cartilage) for natural tip movement and minimized side effects.
  • Functional Nose Surgery: Combines aesthetic enhancement with functional corrections like deviated nose and septal deviation.

Lifting and Petit Procedures

  • Equipment: Equipped with advanced lifting devices like Ulthera and Oligio.
  • Customized Lifting: Offers a combination of laser lifting and thread lifting tailored to the patient's degree of skin sagging.
  • Petit Plastic Surgery: Non-surgical options like Botox, fillers, and contouring injections to refine facial lines and restore volume.

병원 시설 및 안전 시스템

Safety Infrastructure

  • Real-time Monitoring: Vital signs continuously monitored during surgery for emergency preparedness.
  • Emergency Equipment: Equipped with AED and UPS for safe surgery completion even during power outages or cardiac arrest.
  • Operating Room: Positive pressure ventilation system maintains a sterile surgical environment by blocking external contaminants.
  • Anesthesia Safety: Emphasizes 'safe anesthesia' with a dedicated surgery team; highly likely focuses on sedation anesthesia, though explicit anesthesiology specialist residence is not confirmed.

Customer Convenience Facilities

  • Interior Design: Directors' personal involvement in furniture selection and assembly creates a comfortable and luxurious atmosphere.
  • Recovery Room: Dedicated, comfortable space provided for patient rest post-surgery.

평판 및 시장 분석

Patient Review and Rating Analysis

VAVA Plastic Surgery is recording high satisfaction despite being in its early stages, based on data from major platforms (Gangnam Unni, Babitalk, Sungyesa).

  • Ratings: Top-tier with 9.7/10 on Gangnam Unni (approx. 1,300 evaluations) and 4.0/5.0 on Sungyesa.
  • Positive Evaluations:
    • Quality of Consultation: Objective explanations via AI analysis, kind and meticulous director consultation ("no factory-like feeling," "only recommends necessary surgeries").
    • Surgical Results: Especially for eye revision and natural adhesion double eyelids, reviews praise "clean lines," "quick swelling subsidence," and "corrected asymmetry."
    • Facilities: Short waiting times and pleasant hospital environment.
  • Negative/Cautionary Evaluations: Few mentions of the "director looked tired" (likely temporary due to early workload); reservations are essential.

Controversy and Risk Factor Analysis

  • Accidents at VAVA: No official reports or confirmed tips regarding major medical accidents since opening in September 2024.
  • Regarding Past History (Pop Plastic Surgery): Previous workplace, Pop Plastic Surgery, faced "blacklist" mentions and concerns about "factory-type surgery."
    • Analysis: This seems to relate to the previous hospital's system, not direct malpractice by the directors. VAVA addresses this by emphasizing '1:1 responsible treatment' and direct surgery by representative directors, which is positively received.
  • Medical Dispute Cases: No specific legal dispute defeat records concerning Director Kim Sang-il personally were found.

종합 결론 및 제언

VAVA Plastic Surgery, led by Representative Director Kim Sang-il, offers a compelling combination of extensive large-hospital clinical experience and the personalized, delicate care of a private clinic.

Strengths

  • Verified Skills: Medical staff with over 10 years of experience as representative directors of large plastic surgery clinics.
  • Introduction of Advanced Technology: Scientification and objectification of consultation through 'Anigma' AI analysis.
  • Safety and Trust: Ensuring transparency through real-name treatment, CCTV, and established emergency safety systems.
  • High Customer Satisfaction: Accumulation of positive reviews in the early stages of opening and successful efforts to move away from the 'factory-type' image.

Considerations

  • Limitations of a New Hospital: As it has been open for less than a year (opened September 2024), data on long-term surgical progress (long-term follow-up) may still be insufficient.
  • Lingering Imagery of Past History: The reputation of the previous affiliated hospital (Pop Plastic Surgery) may be a concern for some patients, but VAVA is actively addressing this with its current operational emphasis on direct surgery by representative directors.

Final Evaluation

VAVA Plastic Surgery is analyzed as a suitable option for patients considering eye and nose surgery, especially those who desire "natural yet trendy lines" and prefer "scientific consultation." Representative Director Kim Sang-il demonstrates strengths in eye revision surgery and detailed line correction. As the hospital adheres to an operation policy that prioritizes safety and communication, it is poised to grow into a trustworthy medical institution.