VAVA Plastic Surgery · 조성은 원장 분석 보고서

핵심 요약

Hospital Identity

VAVA Plastic Surgery advocates a treatment philosophy combining 'Value Aesthetics' and 'Vogue Aesthetics', and promotes 'Verify A Beauty', which discovers the unique beauty of each individual patient, as its core slogan.

Medical Staff Expertise

Representative Director Cho Seong-eun is a plastic surgery specialist who served as a full-time professor in the Department of Plastic Surgery at Soonchunhyang University Seoul Hospital.

Core Procedures

The hospital specializes in rhinoplasty and eye surgery, emphasizing 'Frontal Fit Rhinoplasty' and customized surgical plans that analyze individual anatomical structures.

Market Reputation

It records high ratings (9.5~9.7 out of 5) on major aesthetic medical platforms, receiving positive evaluations from the patient demographic preferring a 'Jaryeohan' style.

병원 개요, 철학 & 안전 시스템

1.1 Hospital Overview and Location

VAVA Plastic Surgery is located on the 3rd floor of the A857 Building, 857 Nonhyeon-ro, Gangnam-gu, Seoul. Geographically, it is very accessible, located about a 5-minute walk from Exit 4 of Apgujeong Station on Seoul Subway Line 3. Treatment hours are from 10:00 AM to 7:00 PM on weekdays, 10:00 AM to 5:00 PM on Saturdays, and closed on Sundays.

1.2 Brand Philosophy: VAVA

The hospital name 'VAVA' goes beyond a simple name and symbolizes two core values pursued by the hospital:

**Value Aesthetics:** Aims to improve the quality of customers' lives beyond simple appearance changes and enhance customer value through healthy and natural beauty.
**Vogue Aesthetics:** Contains the will to realize the most sophisticated and modern beauty by medically reinterpreting rapidly changing beauty trends.

This philosophy is embodied in the catchphrase "Focus on Me, VAVA," connecting to a patient-centered treatment system that accurately identifies patient needs and provides personalized solutions.

4.1 Safe Surgery System

**Real-Name System Treatment:** Adheres to transparent medical treatment without shadow doctors (ghost surgery), and the consulting director performs the surgery directly and takes responsibility for the entire surgical process.
**CCTV Operation:** Installs and operates CCTVs in the operating room to relieve anxiety of patients and guardians and guarantee transparency of medical acts.
**Emergency Response System:** Equipped with university hospital-level emergency medical equipment and safety protocols in preparation for emergency situations that may occur during surgery.
**Anesthesia System:** Monitors the patient's condition in real-time for safe anesthesia, and operates an anesthesia system that minimizes pain and helps quick recovery.

4.2 Customer-Centric Service

**Dedicated Recovery Room:** Provides a private recovery space so that patients can rest comfortably after surgery.
**Post-operative Care:** Operates a systematic after-care program that helps recovery after surgery, such as swelling management lasers and scar care, to enhance the perfection of surgical results.

조성은 대표원장: 의학적 리더십

2.1 Education and Board Certification

Director Cho Seong-eun graduated from Soonchunhyang University College of Medicine and obtained a master's degree from the same graduate school. Afterwards, he completed his residency in plastic surgery at Soonchunhyang University Seoul Hospital and obtained his board certification. He served as a full-time professor of plastic surgery at the same hospital, gaining clinical experience in reconstructive surgery and high-difficulty surgeries. This suggests that he possesses the principled treatment system and academic depth of a university hospital.

2.2 Major Career

**University Hospital Professorship:** Served as a full-time professor and adjunct professor in the Department of Plastic Surgery at Soonchunhyang University Seoul Hospital, engaging in both training juniors and research activities.
**Private Practice Experience:** Before opening VAVA Plastic Surgery, he served as the Representative Director of 'Pop Plastic Surgery', accumulating practical sense in the aesthetic surgery market and data on patient preferences. Currently, he oversees hospital operations and treatments as the Representative Director of VAVA Plastic Surgery.

2.3 Academic Activities and Memberships

Director Cho Seong-eun is actively involved in major domestic and international plastic surgery societies to acquire the latest knowledge. His major affiliations are as follows:

Regular Member and Teaching Specialist, Korean Society of Plastic and Reconstructive Surgeons (KSPRS)
Regular Member, Korean Society for Aesthetic Plastic Surgery (KSAPS)
Regular Member, Korean Association of Plastic Surgeons
Regular Member, Rhinoplasty Society of Asia (RSA)
Regular Member, International Confederation of Plastic Surgery Societies (ICOPLAST)

In particular, his regular membership activities in the Rhinoplasty Society of Asia and the International Confederation of Plastic Surgery Societies demonstrate his efforts to strengthen expertise in the field of rhinoplasty and incorporate global trends into surgery.

2.4 Medical Philosophy

Director Cho Seong-eun pursues "glamor within naturalness." He defines plastic surgery not merely as improving complexes, but as a process of making a patient's unique individuality shine. His philosophy is summarized in three principles.

**Personalized Surgical Plan:** Maximizes charm by considering the unique image and anatomical characteristics different for each patient.
**Synchronization with Patient:** Shares thoughts as if the doctor and patient are one persona, minimizing the gap between the result expected by the patient and the result the doctor intends to implement.
**Minimization of Surgical Traces:** Regards natural results where dramatic changes are made but surgery is not obvious as the technical pinnacle.

주요 시술 및 특화 분야

3.1 Rhinoplasty: 'Frontal Fit' and 'Jaryeohan' Line

VAVA Plastic Surgery's rhinoplasty is characterized by not just raising the bridge of the nose, but considering the frontal effect and the three-dimensionality of the entire face.

**Frontal Fit Rhinoplasty:** A surgical method developed based on the fact that many patients want sophistication when viewed from the front as well as the side profile. It precisely adjusts the width of the nose bridge, the spread of the nasal tip, and the angle of the columella to implement a slim and three-dimensional line even from the front.
**MBTI Analysis System:** Systematically analyzes the patient's nose type like an MBTI personality test. For example, it establishes an optimal surgical plan by combining the height of the bridge, skin thickness, and shape of the nasal tip.
**Diversity of Materials:** Selectively uses various autologous tissues and implants such as septal cartilage, ear cartilage, costal cartilage, and autologous dermis according to the patient's condition. In particular, through 'Autologous Cartilage Rhinoplasty', it provides natural texture and movement to patients who have a rejection of artificial implants or are concerned about side effects.
**Style:** Director Cho Seong-eun provides high satisfaction to patients who prefer a 'Jaryeohan (natural but flashy)' nose line, creating a sophisticated image through lines like the straight-curved (jikban-beoseon) line.

3.2 Blepharoplasty (Eye Surgery): Profile Eye Surgery

In the field of eye surgery, 'Profile Eye Surgery' is performed, comprehensively considering the individual's eyelid skin thickness, fat amount, and eye-opening strength.

**Natural Adhesion Method:** A method that complements the loosening phenomenon of the existing non-incisional method and reduces the burden of scarring from the incisional method. It induces natural adhesion between skin and muscle to create a clear yet natural double eyelid line.
**Canthoplasty (Slit Surgery):** Expands the horizontal and vertical length of the eyes by performing medial, upper, lateral, and lower canthoplasty in parallel to complete a refreshing eye shape.
**Eye Reoperation:** Precisely analyzes the causes of failure of existing surgeries (sausage eyes, line asymmetry, loosening, etc.) to minimize scarring and re-correct the line.

3.3 Anti-aging and Lifting

**VAVA Lifting:** Applies minimal incision and special suturing techniques to shorten the recovery period and increase the durability of the lifting effect. Provides step-by-step solutions such as face lift, mini lift, and thread lift according to the degree of patient's sagging.
**Petit Procedures:** Utilizes laser lifting equipment such as Ulthera and Oligio, as well as Botox and fillers, to provide elasticity improvement and volume enhancement effects without surgery.

평판 및 환자 반응 분석

5.1 Quantitative Evaluation

**Gangnam Unni:** Records a very high rating of **9.7 out of 5**, and possesses highly reliable data samples with over 1,300 reviews registered.
**Goddess Ticket:** Introduced as a hospital with competitiveness in price and reviews within the Apgujeong/Cheongdam area.
**Sungyesa:** Active mentions are being made in plastic surgery communities, with inquiries and reviews mainly focusing on rhinoplasty and eye reoperation.

5.2 Qualitative Evaluation (Patient Review Keywords)

Positive Keywords:

**"Jaryeohada" (Natural yet flashy):** Satisfaction with Director Cho Seong-eun's signature style, the harmony of naturalness and flashiness, is high. In particular, there are many evaluations that the nasal tip treatment is sophisticated.
**"Meticulous Counseling":** Gains trust in that the director directly analyzes the patient's facial proportions unlike factory-type hospitals, and does not recommend unnecessary surgeries.
**"Needs Identification":** The prevailing opinion is that he accurately catches the photo or style desired by the patient and reflects it in the surgical result.
**"Kindness":** There are numerous reviews that the overall response attitude from the desk staff to the manager and director was kind, making them feel psychologically comfortable.

Considerations:

Waiting Time: It is mentioned that there may be consultation or surgery waiting times as it is popular.
Reservation: There are opinions that advance reservation is necessary to schedule surgery on a desired date.

결론 및 종합 제언

As a result of comprehensive analysis, it is judged that **VAVA Plastic Surgery** is solidifying its position in the Gangnam plastic surgery market based on the university hospital professor expertise and trendy sense of **Representative Director Cho Seong-eun**.

1. Expertise

Possesses proprietary surgical methods (Frontal Fit, Profile Surgery) that combine anatomical knowledge and aesthetic sense in the fields of nose and eye surgery.

2. Reliability

The operational policy prioritizing patient safety and trust, such as real-name system treatment, CCTV operation, and avoidance of overtreatment, stands out.

3. Trend

Accurately identifies the needs of the 2030 generation who prefer the 'Jaryeohan' style, and improves patient experience (UX) by introducing interesting and intuitive counseling methods such as MBTI analysis.

Therefore, VAVA Plastic Surgery can be a suitable option for patients who want natural yet distinct image improvement, especially those considering nose and eye surgery. However, before deciding on surgery, it is important to receive a specific diagnosis suitable for one's condition through a 1:1 face-to-face consultation with a specialist.