Executive Summary
Institution Focus
Baus Clinic (바우스의원) is a premium anti-aging center in Cheongdam-dong/Sinsa-dong, Seoul, committed to the philosophy of "Better Aging."
Leadership Expertise
Led by Representative Director Ko Young-sang, a Family Medicine Specialist with expertise in stem cell therapy and obesity management.
Clinical Specialization
Specializes in regenerative medicine (SVF Stem Cell Therapy), complex lifting (Wolf Touch, Softhera), and body contouring.
Methodology
Employs a data-driven approach using 3D Quantificare analysis, focusing on 1:1 customized treatment plans.
Baus Clinic represents a segment of the South Korean aesthetic medical market that transitions beyond simple cosmetic corrections to a holistic "pro-aging" or "better aging" methodology. Under the leadership of Dr. Ko Young-sang, the institution integrates regenerative medicine—specifically Stromal Vascular Fraction (SVF) stem cell therapy—with high-end energy-based devices (EBD) for lifting and contouring. The clinic's operational model is characterized by a "private sanctuary" atmosphere, aiming to serve a clientele seeking comprehensive lifestyle and aesthetic management rather than isolated procedures.
Medical Leadership: Ko Young-sang
Representative Director: Ko Young-sang (고영상)
Dr. Ko Young-sang serves as the primary medical authority at Baus Clinic. His background indicates a specialization in primary care with a deep sub-specialization in aesthetic and regenerative medicine.
Medical License & Specialization:
- Specialist in Family Medicine, Korea University Hospital
- Adjunct Professor, Department of Family Medicine, Korea University Hospital
Professional History:
- Current Representative Director, Clinic BAUS
- Former Director, Brandnew Clinic (a well-known aesthetic clinic in Korea)
Academic & Clinical Affiliations:
- Certified Obesity Specialist, Korean Society for the Study of Obesity
- Regular Member, Korean Academy of Family Medicine
- Regular Member, Korean Society for Stem Cell Therapy
- Regular Member, Korean Society for the Study of Obesity
- Regular Member, Korean Academy of Obesity and Aesthetic Treatment
Clinical Focus:
His practice focuses heavily on fillers, skin treatments, botox, and stem cell therapies. The combination of family medicine background with obesity and stem cell certifications suggests a physiological approach to aesthetics, focusing on body composition and cellular regeneration.
Co-Representative: Kim Hwa-pyeong (김화평)
The clinic operates under a dual-leadership or co-director model. Dr. Kim Hwa-pyeong is also a Family Medicine Specialist and Adjunct Professor at Korea University Hospital, sharing responsibilities for patient management with a similar clinical focus.
Institutional Overview
Philosophy and Brand Identity
Baus Clinic operates under the slogan "Better Aging with US" (BAUS), which serves as both the origin of its name and its core medical philosophy. The clinic distinguishes itself from high-volume "factory-type" clinics by emphasizing a private, premium experience.
The brand identity is built around the keywords: SLIM, FIT, STRONG, HEALTHY, SHAPED, and BALANCED. This suggests a holistic approach that views aesthetic improvement as a component of overall health and bodily function, rather than superficial alteration alone.
Location and Facility
- Address: 4th Floor, 9, Dosan-daero 49-gil, Gangnam-gu, Seoul, South Korea.
- Accessibility: Situated near Gangnam-gu Office Station, Apgujeong Rodeo Station, and Apgujeong Station, in the heart of Seoul's luxury medical district.
- Environment: Described as a "private space" functioning as a "sanctuary" in the city center, with soft lighting and a calm atmosphere.
Operational Hours:
- Mon/Tue/Wed/Fri: 10:00 AM – 7:00 PM
- Thursday (Night Diagnosis): 10:00 AM – 9:00 PM
- Saturday: 10:00 AM – 5:00 PM
- Sunday/Public Holidays: Closed
Operational Infrastructure
The clinic emphasizes strict hygiene management, utilizing a policy where disposable consumables are discarded immediately after a single use. The consultation process is structured around a 1:1 customized design based on precision diagnosis, rejecting standardized factory-style treatments.
Clinical Portfolio and Signature Procedures
1. Regenerative Medicine: SVF Stem Cell Therapy
The clinic identifies SVF (Stromal Vascular Fraction) therapy as its "Signature" procedure. It involves extracting a small amount of autologous fat from the patient, purifying and extracting SVF (containing stem cells, growth factors, and fibroblasts), and injecting it into areas requiring regeneration (face, scalp, etc.).
Clinical Benefits:
- Skin Regeneration: Promotes recovery of damaged skin tissues.
- Anti-Aging: Induces collagen production, improves skin elasticity and volume.
- Safety: Minimized risk of immune rejection or side effects as it uses patient's own tissues.
- Hair Loss: Utilized for scalp and hair management, aiding in hair follicle recovery.
2. Complex Lifting Solutions
Baus Clinic utilizes a "multi-layer" approach to lifting, combining different energy modalities to target the epidermis, dermis, and SMAS layers simultaneously.
Wolf Touch (울프터치)
A proprietary combination therapy:
- Ultherapy Prime: Targets SMAS layer (4.5mm).
- Sofwave: Targets mid-dermis (1.5mm).
- Red Touch Pro: Targets epidermis and upper dermis.
Objective: 3-dimensional lifting effect for sagging, elasticity, and skin texture.
Softhera (소프쎄라)
Combination of Sofwave and Ultherapy, designed to maximize lifting (Ultherapy) and tightening (Sofwave) effects while managing pain through a premium pain care system.
Sofwave (소프웨이브)
Superb™ (Synchronous Ultrasound Parallel Beam) technology targets 1.5mm depth (dermis). Benefits include immediate improvement in skin texture, minimal downtime, and long-lasting collagen regeneration.
Customizing Program adjusts shot counts and intensity based on individual conditions.
3. Facial Remodeling and Injectables
JuveGen (쥬브젠)
Self-dermis regeneration treatment. Semi-permanent procedure using patient's own tissue to treat wrinkles (nasolabial, forehead, neck) and create volume.
Collagen Injection
Stimulates collagen production to improve wrinkles and volume. Positioned as a "Volume Anti-aging" procedure.
Thread Lifting
Uses PDO (Polydioxanone) threads with "Customized Design" for natural results. Often combined with Sofwave or PRF injections.
Cellvix Injection (Self-blood)
Skin booster using PRF (20cc) to improve pigmentation, scars, and skin barriers.
4. Body Contouring
Onda Lifting (Body)
Uses microwave energy (Coolwaves) to target fat cells and tighten skin, used for cellulite removal and skin tightening.
CoolSculpting (Zeltiq)
Non-invasive fat reduction via cryolipolysis. The clinic markets a "Custom Fat Cell Deletion" program.
Hypo Fat Dissolving Injection
Used for areas like accessory breast tissue and arms.
Market Positioning and Reputation Analysis
Patient Sentiment and Reviews
Gangnam Unni (Medical App):
- Rating: 9.5 / 10 (based on 92+ reviews).
- Positive Feedback: Patients praise "immediate effects" of combination treatments, professionalism of staff, and effectiveness of stem cell therapies. Dr. Ko Young-sang (9.8), Dr. Kim Hwa-pyeong (9.9) ratings indicate high personal satisfaction.
Kakao Map & Open Web:
- Ratings: Price (4/5), Professionalism (16 mentions), Kindness (14 mentions).
- Critical Reviews: Some skepticism, with claims of "Fake reviews are obvious, no effect, expensive," balanced by defenders citing "real reviews" and satisfaction. This polarization is common in high-end aesthetic clinics.
YouTube/Social Media:
Influencer reviews highlight systemic benefits like improved sleep and hair growth, suggesting successful delivery on "wellness" and "anti-aging" promises beyond facial aesthetics.
Pricing Strategy and Competitive Advantage
Baus Clinic positions itself in the premium segment but utilizes aggressive event pricing on platforms like Gangnam Unni to attract new patients. It adheres to Korean medical transparency regulations by disclosing non-reimbursable costs.
Differentiation:
The integration of Stem Cell Therapy (SVF) establishes it as a more medically advanced center compared to clinics focusing solely on laser toning or simple Botox.
Combination Protocols:
The branding of specific combinations like "Wolf Touch" and "Softhera" helps the clinic market standard procedures (Ultherapy, Sofwave) as unique, proprietary solutions.
Technological Infrastructure: Quantificare 3D
The use of Quantificare 3D imaging system provides objective "Before & After" comparisons, analyzing volume changes, skin texture improvements, and lifting effects quantitatively.
The clinic also employs a "Premium Pain Care System" and emphasizes using genuine equipment and autologous materials to ensure patient comfort and safety.
Conclusion
Baus Clinic, led by Dr. Ko Young-sang, has established itself as a significant player in the Gangnam premium aesthetic market. The clinic's strength lies in its hybrid approach: combining the medical rigor of family medicine (obesity, stem cells, overall health) with advanced aesthetic technology (3D analysis, high-end lasers).
Strengths
- Specialized Expertise: Dr. Ko's background in stem cell and obesity medicine allows for a broader range of treatments than typical skin clinics.
- Technology Adoption: Early adoption of Sofwave and the integration of 3D Quantificare analysis for evidence-based results.
- Facility: High-end, private environment catering to privacy-conscious clients.
Considerations
- Cost: The pricing structure is premium, though "events" provide entry points.
- Market Perception: While app ratings are very high, the presence of "fake review" allegations on open maps suggests potential patients should rely on verified receipt reviews rather than general web searches.
In summary, Baus Clinic is best suited for patients seeking structural anti-aging (lifting, volume restoration) and regenerative treatments (stem cells) who are willing to invest in premium, customized care rather than low-cost, high-volume quick fixes.