Analysis Report

Byme Plastic Surgery

Choi Han-moe 대표원장 심층 분석

Petit Plastic Surgery Specialist Non-incision Procedures Anatomical Design

Executive Summary

Expertise & Location

Byme Plastic Surgery, located near Sinsa Station in Seocho-gu, Seoul, specializes in 'Petit Plastic Surgery' and non-incision procedures.

Director's Capabilities

Representative Director Choi Han-moe is a board-certified plastic surgeon with an elite academic background, serving as a 'Key Doctor' for major filler/botox companies.

Signature Procedures

Key procedures include 'Co-fting' (non-incision rhinoplasty), anatomically designed 'Shoulder Fillers', and specialized Lip Fillers.

Reputation & Care

Over 8,000 cumulative reviews on aesthetic platforms and high ratings, emphasizing a responsible 1:1 personalized care system by the representative director.

This report comprehensively analyzes Byme Plastic Surgery and Representative Director Choi Han-moe, covering the clinic overview, medical staff expertise, clinical advantages, market reputation, and operational strategies. The clinic focuses on minimally invasive procedures like fillers, botox, and thread lifting, elevating these to 'plastic surgery designs' based on anatomical knowledge. Director Choi Han-moe's academic authority and teaching roles at symposia and for foreign doctors further solidify the clinic's trust.

Medical Staff Analysis: Director Choi Han-moe

Education & Career

  • Graduated top of medical school (entrance & graduation), top resident.
  • Medical license (2008), Plastic Surgery Board Certification (2016).
  • Adjunct Professor of Plastic Surgery at Konkuk University Hospital.
  • Extensive experience in trauma and reconstructive surgery, fostering deep understanding of Facial Anatomy for safety and precision in aesthetic procedures.

Academic & KOL Activities

  • **Major Affiliations:** Life Member of KSPRS, Regular Member of KSAPS, Regular Member of IPRAS.
  • **Research Society Activities:** Active in various sub-specialties like Korean Cleft Palate-Craniofacial Association, Korean Association of Eye Plastic Surgery, Korean Association of Rhinoplasty Surgeons, and Korean Academy of Anti-Aging Plastic Surgery.
  • **Key Opinion Leader (KOL) Roles:**
    • **Hugel:** 'The Chaeum' Filler Advisor & Key Doctor (Top 5 usage in 2023).
    • **Medytox:** Filler Key Doctor & Best Procedure Hospital Advisor.
    • **Amalian:** Best Clinic & Symposium Speaker (German premium filler).
    • **Galderma:** Restylane Kysse Flagship Clinic (lip-exclusive fillers).
    • **Others:** Skin Booster Byryzn, Jamber Thread Lifting Key Doctor.
  • Recognized as an educator of 'K-Beauty', with European doctors visiting to learn techniques and observe live surgeries.

Hospital Overview & Identity

Basic Information & Location

  • **Location:** 12F, Human Tower, 605 Gangnam-daero, Seocho-gu, Seoul.
  • **Accessibility:** Adjacent to Exit 4 of Sinsa Station (Subway Line 3 & Shinbundang Line).
  • **Consultation Hours:**
    • Weekdays: 11:00 AM - 8:00 PM (Night clinic available)
    • Saturdays: 10:00 AM - 4:00 PM

Clinical Philosophy & Brand Identity

“ Under the slogan "Where my own ideal beauty shines naturally," Byme Plastic Surgery prioritizes 'naturalness' – enhancing individual charm over excessive plastic surgery.

  • **Brand Name:** 'BYME' implies finding beauty by oneself.
  • **Care System:** Rejects large-scale factory models, opting for a 'Personal Beauty Solution' where a plastic surgery specialist manages the entire process.
  • **Specialization:** Focuses on 'Petit Plastic Surgery' (fillers, botox, thread lifting), elevating these minimally invasive procedures to plastic surgery designs based on deep anatomical knowledge.

Major Clinical Fields & Signature Procedures

Co-fting: Non-incision Rhinoplasty

Byme's signature procedure, a portmanteau of 'Co' (Nose) and 'Lifting'.

  • Overcomes limitations of 'Hi-ko' or 'Mis-ko'.
  • Supports nasal tip and raises bridge with anatomical consideration (8 threads + 2 auxiliary + filler).
  • Performed by a plastic surgery specialist, focusing on precision, minimizing scarring, and extending maintenance.

Shoulder Filler & Body Contouring

Specialized procedure for a 'right-angle shoulder' line.

  • Anatomical design considers acromion, trapezius muscle, and fat layer.
  • Applies a complex protocol combining trapezius botox and shoulder fillers for muscle reduction and line enhancement.

Lip & Mouth Corner Plastic Surgery (Filler)

Director Choi is renowned for lip surgery, operating a 'Restylane Kysse' flagship clinic.

  • Implements trendy lip designs (e.g., C-curl mouth corners) preferred by idols.
  • Considers overall lip volume, philtrum length, and mouth corner angles for comprehensive results.

Lifting & Anti-aging

Utilizes advanced technology and personalized approaches.

  • Employs latest laser equipment (Shurink Universe, Titanium Lifting) and Jamber thread lifting.
  • Customized procedures combining Ultrasound (HIFU), Radio Frequency (RF), thread lifting, and fillers based on individual skin needs.

Reputation & Market Reaction Analysis

Patient Feedback & Positive Factors

  • **Design Sense:** Patients frequently praise the director's "excellent aesthetic sense" and achieving "natural beauty without being excessive."
  • **Kindness & Explanation:** High reliability due to thorough consultations, personalized approach, and no recommendation of overtreatment.
  • **Procedure Results:** Particularly high satisfaction reported for line changes after lip fillers and Co-fting procedures.

Considerations & Limitations

  • **Pain & Waiting:** Some patients reported pain during Co-fting and pointed out long waiting times due to the clinic's focused, single-director system.
  • **Individual Differences:** As with all procedures, some opinions suggest minimal effects compared to experiences at other clinics.

Quantitative Evaluation & External Reliability

Platform Data

  • **Gangnam Unni:** 9.0/10.0 (over 8,300 evaluations, 4,300+ procedure reviews) - Very High
  • **Yeoshin Ticket:** 9.6 (over 800 reviews) - High Satisfaction
  • **Sungyesa:** 3.8/5.0 (91 evaluations) - More Conservative

External Recognition

  • Listed on 'Sungyesa Broker Blocking System', emphasizing transparency.
  • Hospital with CCTV installed for patient safety and trust.
  • Awarded Hugel's 'The Chaeum Excellence Award' (Top 5 hospitals nationwide), indicating overwhelmingly high volume of filler procedures.

Conclusion & Comprehensive Suggestions

Byme Plastic Surgery Clinic has successfully established a clear positioning of 'Petit Plastic Surgery with Guaranteed Expertise'. It bridges the gap between the surgery-centric approach of large plastic surgery hospitals and the simpler procedures of general dermatology clinics. Representative Director Choi Han-moe's solid academic background and his role as a Key Doctor for major pharmaceutical companies are crucial assets supporting the clinic's technical reliability and reputation.

Key Strengths

  • Anatomically based petit procedures performed by a board-certified plastic surgery specialist.
  • Possession of differentiated signature items like 'Co-fting' and 'Shoulder Fillers'.
  • Overwhelming number of procedure cases (clinical data) and consistently high patient ratings across platforms.

Areas for Consideration

  • Necessity to proactively manage reservation waiting times and potential fatigue due to the single representative director system.
  • Requirement for patients' clear understanding of the inherent limitations of non-surgical therapies, particularly regarding maintenance periods.

Comprehensively, Byme Plastic Surgery is analyzed as an ideal medical institution for the 2030 generation who seek definite appearance improvements without the anxieties of major surgery, and for the middle-aged demographic desiring natural anti-aging solutions.