Executive Summary
Specialized Focus
The clinic is a specialized institution focusing on non-surgical aesthetic enhancements and Korean herbal diet programs.
Established Expertise
Operating for approximately 12 years, it boasts over 130,000 clinical cases and extensive research records.
Dual-Track Approach
Features the "Haenggam" series for metabolic weight loss and "Plus Minus Balance" therapies for facial aesthetics.
Reputational Duality
Enjoys high patient satisfaction (9.0/10) but faces challenges with employee sentiment (1.5-1.8/5).
Dr. Choi Yun-ho Profile
Choi Yun-ho (최윤호)
Representative Director, Plus Minus Korean Medicine Clinic
Academic Background
- Graduated from College of Korean Medicine, Kyung Hee University (premier institution).
- Master’s degree in Preventive Medicine, Kyung Hee University.
Career & Recognition
- 2012: Commendation from President of Gyeonggi-do Association of Korean Medicine.
- Key figure on "Plma TV" (플마TV) YouTube channel, educating on diet and aesthetics.
- Clinical Focus: Diet therapy, facial asymmetry correction, lifting procedures.
Co-Leadership Structure
The clinic operates under a co-representative structure. Dr. Kim Jang-seon, with a Ph.D. from Kyung Hee University, also serves as a Representative Director, specializing in facial contouring and orthognathic-related Korean medicine treatments.
Hospital Information
Location & Accessibility
Plus Minus Korean Medicine Clinic is strategically located in **Banpo-dong, Seocho-gu, Seoul**, at **306 Banpo-daero, Woojin Building, Room 302**. It offers high accessibility via the **Express Bus Terminal Station**, a major transportation hub in Seoul.
This prime location places the clinic within Seoul's medical tourism and aesthetic district, catering to both local residents and patients from the greater metropolitan area.
Medical Philosophy
The clinic's core philosophy centers on achieving "**healthy and sustainable**" improvements. For diet, it emphasizes correcting misconceptions about weight loss and focusing on metabolic improvement rather than temporary starvation.
For aesthetic procedures, the focus is on "natural beauty" achieved through non-invasive Korean medical techniques such as thread embedding (Maeseon) and acupuncture.
Clinical Specializations
1. Diet & Obesity Management
The "Haenggam" Series: Metabolism Improvement & Appetite Suppression
- **Haenggam-tang (행감탕):** A traditional liquid herbal decoction tailored to the individual's constitution for improving obesity.
- **Haenggam-hwan (행감환) & Haenggam-capsule (행감캡슐):** Concentrated pills and capsules developed for convenience and efficacy.
- **One Formula (원포뮬러):** A simplified or standardized version of their diet prescription.
- **Hobby-tang (하비탕):** Specifically targets lower body obesity, addressing issues like edema and circulation.
Mechanism: Controls appetite and increases the basal metabolic rate, simulating a state of exercise while guiding dietary habits.
2. Facial Aesthetics
"Plus Minus Balance": Non-surgical Asymmetry Correction & Lifting
- **Asymmetry Correction:** Targets facial imbalances through manual therapy (Chuna), acupuncture, and potentially splints to realign TMJ and cervical spine.
- **Thread Lifting (Maeseon):** Involves inserting dissolvable threads to stimulate collagen and lift sagging tissues. Procedures include "Smile Line Eraser" (팔자지우개) and "V-line Lifting."
- **Volume Treatments:** Uses Korean medical techniques to induce tissue regeneration or redistribution, addressing volume loss in areas like the forehead and cheeks.
Offers non-surgical solutions for structural facial issues, focusing on natural and non-invasive aesthetic enhancement.
Reputation & Sentiment Analysis
Positive Factors (Patient Sentiment)
- **High Patient Satisfaction:** Holds a strong **9.0/10** rating on the "Gangnam Unni" app from over 380 reviews.
- **Documented Success Stories:** Numerous reviews cite significant weight loss (e.g., -15.8kg) and visible improvements in facial lines.
- **Brand Recognition:** Selected for the "**2025 Consumer Chosen Best Brand Award**," indicating strong market preference.
- **Effective Digital Engagement:** Actively manages reviews and offers event pricing on aesthetic platforms like Gangnam Unni and Modoodoc, supported by educational content on "Plma TV."
Considerations (Internal & Industry)
- **Low Employee Satisfaction:** Employee reviews on JobPlanet are critical, with an overall rating between **1.5 and 1.8 out of 5**.
- **Operational Challenges:** Former employees cite high turnover, lack of systematic management, and dissatisfaction with leadership styles.
- **Industry-Specific Concerns:** Diet herbal medicine may have side effects (palpitations, insomnia), though the clinic addresses these with personalized prescriptions.
- **Aggressive Marketing:** Utilization of incentivized review systems (point accumulation) suggests a push for aggressive marketing within the legal framework.
Conclusion
Plus Minus Korean Medicine Clinic represents a modern evolution of traditional Korean medicine, successfully integrating commercial aesthetic trends with herbal treatments. **Dr. Choi Yun-ho**, with his background from Kyung Hee University and focus on preventive medicine, serves as the clinical authority and public face for their diet programs.
The clinic's strength lies in its **specialized branding ("Haenggam", "Plus Minus Balance")** and its ability to leverage digital platforms to maintain a steady influx of patients seeking non-surgical cosmetic solutions. The "2025 Best Brand Award" suggests that despite internal operational challenges highlighted by former employees, the clinic continues to perform well financially and maintains a strong foothold in the competitive Gangnam aesthetic market.
Core Values & Strengths
Modern Hanbang Aesthetics
Integrating traditional Korean medicine principles with contemporary aesthetic solutions for natural beauty and wellness.
Digital Patient Engagement
Effective use of online platforms, content marketing, and app integration for broad patient reach and education.
Sustainable Wellness Focus
Emphasizing healthy, metabolic improvement for diet and non-invasive, long-term aesthetic results over temporary fixes.