Executive Summary
This report aims to provide academic and objective information by comprehensively analyzing the position of Ivy Plastic Surgery and Director Im Dong-hoon within the Korean cosmetic surgery market, their clinical characteristics, and actual patient experience data.
Institution Overview
Ivy Plastic Surgery is a primary medical institution located near Sinnonhyeon Station in Gangnam-gu, Seoul, specializing in eye/nose revision surgery and anti-aging (face lifts).
Medical Staff Competence
Representative Director Im Dong-hoon is a plastic surgery specialist who served as the Chief of Plastic Surgery at Samsung Medical Center and as an outpatient professor at Sungkyunkwan University School of Medicine, possessing over 26 years of clinical experience.
Key Treatments
Facelifts (emphasizing SMAS layer dissection), eye revision surgery, forehead lifts, and breast surgery are core clinical subjects, aiming for natural results based on anatomical structures.
Reputation Analysis
It records a high score of 9.5/10 on aesthetic medical platforms like Gangnam Unni, but evaluations are divided on community-type platforms like Sungyesa with scores around the 3.2/5 mark.
In-depth Analysis of Director Im Dong-hoon
Education & Board Certification
- Medical License Acquisition: February 28, 1987
- Specialist Certification (Plastic Surgery): March 7, 1995
- Key Career: Chief of Plastic Surgery at Samsung Medical Center, Outpatient Professor of Plastic Surgery at Sungkyunkwan University School of Medicine.
- Academic Activities: Active as a regular member of the Korean Society of Plastic and Reconstructive Surgeons, the Korean Society for Aesthetic Plastic Surgery, and the Korean Cleft Palate-Craniofacial Association.
Clinical Experience & Expertise
Director Im possesses over 26 years of clinical experience, which is considered a significantly long career among Korean plastic surgeons. Experience at a tertiary medical institution like Samsung Medical Center acts as proof of the depth of high-difficulty reconstructive surgery and anatomical knowledge.
Surgical Philosophy
Director Im's surgical philosophy comes down to 'safety' and 'naturalness'. In media interviews, he emphasized that anti-aging procedures like facelifts must correct the fundamental cause, the SMAS (Superficial Musculo-Aponeurotic System) layer, not just pull the skin. This shows his approach valuing long-term maintenance and natural facial expression changes over short-term effects.
Hospital Overview & Infrastructure
Basic Information & Location
Ivy Plastic Surgery Clinic (Shin Nonhyeon Ivy Plastic Surgery Clinic) is located in Gangnam-gu, Seoul, the center of Korean plastic surgery. The specific address is 117 Bongeunsa-ro, Gangnam-gu, Seoul (Nonhyeon-dong, Lee Kun Building), operating surgical suites, consultation rooms, and recovery rooms across floors 11 to 15 of the building.
Geographically, it is located near Exit 3 of Sinnonhyeon Station, making it highly accessible.
Clinical Philosophy & Brand Identity
Ivy Plastic Surgery's brand slogans can be summarized as "Taking responsibility for the end of eye/nose revision surgery" and "A hospital faithful to the basics." This suggests a focus on reconstruction and restoration surgeries for patients suffering from primary surgery failure.
The hospital also states that it provides designs tailored to each patient's body proportions and body type based on medical safety and professionalism beyond simple aesthetic improvement.
Operating System
- Operating Hours: The hospital follows standard operating hours, treating patients from 10 AM to 7 PM on weekdays and until 3 PM on Saturdays, while closing on Sundays and public holidays.
- Safety System: They strive to dispel concerns about "Shadow Doctors" (surrogate surgery) by emphasizing that "state-certified plastic surgery specialists perform surgeries directly."
Major Procedures & Clinical Specialties
Ivy Plastic Surgery claims to be a comprehensive plastic surgery clinic, but data analysis shows it stands out particularly in the Anti-aging (Lift) and Eye Surgery (Revision) fields.
Anti-aging & Lifting
- Face Lift: Performs authentic facelifts that dissect and pull the SMAS (Superficial Musculo-Aponeurotic System) layer.
- Mini Lift & Forehead Lift: Mini lifts with minimized incision sites for patients burdened by full lifts, or forehead lifts using Endotine.
- Neck Wrinkle Improvement: Provides comprehensive anti-aging solutions that improve neck wrinkles in parallel with facelifts.
Eye Surgery & Revision
- Personalized Design: Detailed analysis of eye shape, muscles, and skin structure to implement designs reflecting patient needs.
- Revision Surgery: Focuses on analyzing the cause of primary surgery failure to minimize scarring and restore function. Includes middle-aged eye plastic surgery.
Breast Surgery
- Breast Augmentation: Performs breast augmentation using various implants like Motiva and Sebbin. Emphasizes design tailored to body proportions.
- Expertise: Experience at Samsung Medical Center seems to support expertise in breast reconstruction and plastic surgery.
Other Procedures
- Facial Contouring: Parallels procedures to refine contours through facial liposuction, etc., as well as bone-shaving surgeries.
- Petit Plastic Surgery: Also provides non-surgical therapies like Botox, fillers, and thread lifting to absorb patient groups burdened by surgery.
Reputation & Patient Sentiment Analysis
Patient evaluations show somewhat different patterns depending on the platform's nature. Comprehensive analysis is as follows.
Quantitative Ratings
- Gangnam Unni: 9.5 / 10.0 (345 reviews) - Shows very high satisfaction.
- Sungyesa: 3.2 / 5.0 (35 evaluations) - Relatively cool-headed evaluations dominate. Sungyesa has a strong broker blocking system, so more realistic reviews tend to appear.
Qualitative Feedback
Pros
- No Excessive Treatment: Many patients highly praised the point that "there are no excessive recommendations." An honest consultation attitude proposing only necessary parts without forcing unnecessary surgeries builds trust.
- Natural Design: There are reviews saying "The design is pretty" and "I am satisfied because it came out as desired," receiving favorable reviews especially from patients who prefer natural results that are not artificial.
- Trustworthy Image: Opinions state they felt a "clean and intellectual image" and a "feeling of trust" from Director Im Dong-hoon's career and calm consultation attitude.
Cons & Neutral
- Short Consultation Time: Some patients cited "The consultation ended very quickly" or "He didn't draw the line" as regrets. This may be the Director's style of delivering only key points concisely, but it can be a dissatisfaction factor for patients wanting detailed explanations.
- Cost: There are reviews saying "The price was the most expensive," suggesting they are adopting a premium strategy rather than a low-cost volume strategy.
Side Effects & Dissatisfaction
No specific reports of serious medical accidents or fatal side effects were found within the disclosed data. However, along with Sungyesa's general warning that "There is no perfect hospital for everyone," one must recognize that dissatisfaction cases can naturally occur as the number of surgeries increases. Dissatisfaction reviews seem to stem mainly from consultation style, cost, or differences in personal aesthetic standards.
Conclusion
Hospital Characteristics & Competitiveness
Ivy Plastic Surgery Clinic takes 'high-difficulty surgery by a specialist former university hospital professor' as its core competitiveness. Representative Director Im Dong-hoon's career of over 26 years and history as a Chief at Samsung Medical Center are factors giving high trust to patients.
It is analyzed to aim for Orthodox Plastic Surgery faithful to anatomical basics rather than factory-type plastic surgery chasing trends.
Recommended Target
- Revision Patients: Those wanting structural restoration and natural improvement after eye or nose surgery failure.
- Middle-aged Anti-aging: Middle-aged people wanting to safely undergo high-difficulty lifting surgeries like facelifts.
- Pursuit of Naturalness: Patients wanting improvement within a range that does not harm the harmony of their face rather than flashy and obvious plastic surgery.
- Emphasis on Reliability: Patients who consider the medical staff's career and direct performance of surgery important.
Considerations
- As there is feedback that consultation time is somewhat short, it is recommended to prepare a clear list of what you want and questions before visiting.
- Also, as costs may be set higher than other hospitals, this should be considered when planning the budget.
In conclusion, Ivy Plastic Surgery Clinic and Representative Director Im Dong-hoon are judged to be a hospital operated based on long clinical experience and professionalism rather than flashy marketing. It can be a suitable option for patients expecting stable results, especially in the fields of facelift and revision surgery.