Lively Plastic Surgery · Seo Hyo-wan Analysis Report

Key Insights

Expertise & Leadership

Operated under a single representative director system by Board-Certified Plastic Surgeon Seo Hyo-wan. Dr. Seo holds a US Medical License (ECFMG) and has extensive clinical experience from major Gangnam clinics.

Specialized Clinical Areas

The clinic focuses on 'Eye Surgery' and 'Anti-aging (Lifting)'. Core services include 'Run-proof Natural Adhesion' for double eyelids and 'Well-aging Eye Surgery' for middle-aged patients.

Safety & Transparency

Lively Plastic Surgery is committed to no ghost surgeries, operating a CCTV observation system. A board-certified anesthesiologist (Director Kim Yoon-ah) resides full-time ensuring anesthesia safety.

Reputation & Patient Experience

High ratings (9.7/10 on Gangnam Unni) for meticulous counseling and natural results. Engages patients via 'Dr. Lively TV' YouTube channel. Some divided opinions on community platforms.

Director Seo Hyo-wan Profile

Education & Certification

Graduated from Catholic University of Korea College of Medicine
Completed Plastic Surgery Residency at Seoul St. Mary's Hospital
Board-Certified Plastic Surgeon
US Medical License (ECFMG Certified)

Professional Experience

Former Director at I-Well Plastic Surgery
Former Director at DI Plastic Surgery
Former Director at EZN Plastic Surgery

Academic Activities

Life Member, Korean Society of Plastic and Reconstructive Surgeons (KSPRS)
Regular Member, Korean Society for Aesthetic Plastic Surgery (KSAPS)
Regular Member, International Confederation of Plastic Reconstructive and Aesthetic Surgery (IPRAS)
Regular Member of Korean Eye Plastic Surgery Research Society, Rhinoplasty Research Society, Anti-aging Plastic Surgery Research Society

Hospital Information & Philosophy

Location & Hours

Location: 6th Floor, Mihye Building, 590 Gangnam-daero, Gangnam-gu, Seoul (Near Exit 3, Sinsa Station)

Hours: Weekdays 10:00 AM - 7:00 PM, Saturdays 10:00 AM - 5:00 PM

Closed: Sundays and Public Holidays

Facilities

Equipped with a lobby, consultation rooms, operating rooms, recovery rooms, and powder rooms, offering psychological stability to patients with a clean white-tone interior.

Philosophy & Safety System

"The moment you shine the brightest," aiming to find the unique beauty of each individual.

Lively Plastic Surgery emphasizes a 'Single Director Responsibility System', avoiding factory-style operations by having the representative director manage from consultation to surgery and aftercare.

Director Seo Hyo-wan's philosophy: "If 100 patients come, there are 100 surgical methods", rejecting uniform surgical methods for customized designs.

Patient Safety First

Full-time Board-Certified Anesthesiologist: Director Kim Yoon-ah ensures anesthesia safety throughout the process.
CCTV Observation System: Actively installed and operated even before legal mandates, ensuring transparency and preventing 'ghost surgeries'.

Specialized Procedures

Lively Eye Surgery

Director Seo Hyo-wan's main field, addressing both functional and aesthetic aspects.

Run-proof Natural Adhesion: A proprietary double eyelid method preventing unraveling, offering natural yet sturdy results.
Eye Re-operation & High-difficulty Cases: Specializes in correcting failed surgeries like sausage eyes, asymmetry, and unraveling.
Canthoplasty & Transconjunctival Fat Repositioning: Completes eye shape by adjusting size and improving dark circles/under-eye bulges.

Lively Well-aging Eye Surgery

Targeted at middle-aged patients, focusing on improving sagging due to aging.

Upper Blepharoplasty: Excises sagging eyelids and strengthens eye-opening power.
Lower Blepharoplasty: Organizes fat and wrinkles under the eyes.
Sub-brow Lift: Improves severe eyelid sagging naturally without affecting the double eyelid line, popular among the middle-aged.

Lively Lifting

Various lifting solutions to improve facial aging and restore youthfulness.

Endoscopic Forehead Lift: Addresses eye sagging caused by forehead/eyebrow descent by lifting the forehead using an endoscope.
Face Lift & Mini Lift: Improves overall or partial facial sagging by lifting skin and SMAS (fascia) layer.

Reputation and Patient Response

Patient Feedback: Pros

Meticulous Counseling

Director Seo Hyo-wan provides personalized, detailed consultations, recommending only necessary procedures.
Natural Results

Patients often praise results as "not artificial and natural," harmonious with individual facial features.
Safety Reliability & Real-name Surgery

CCTV observation and a full-time anesthesiologist instill trust. The single director system eliminates 'ghost surgery' concerns.

Considerations & Quantitative Ratings

Potential Concerns

Some feedback mentions possible wait times due to thorough consultations, and considerations regarding cost and parking in Gangnam.
Aftercare Experience

Like with all plastic surgeries, individual differences in swelling and recovery process are natural, sometimes leading to anxiety in communities.

Quantitative Ratings Summary

Gangnam Unni: 9.7 / 10 (approx. 1,068 reviews)
Sungyesa: 3.8 / 5.0 (Reflects critical community perspectives)
Kakao Map (as of Feb 2025): Expertise (5 points), Kindness (4 points), Price (2 points), Parking (2 points)

Digital Presence: Dr. Lively TV on YouTube provides surgery reviews and discussions on safety.

Conclusion & Core Values

“

Lively Plastic Surgery is a clinic suitable for patients who feel fatigue from 'factory-style plastic surgery' and value 'Safety' and 'Customized Detail'.

In summary, Lively Plastic Surgery can be defined as a "High-end private clinic that is faithful to the basics without missing the details."

Expertise

Director Seo's solid education and abundant experience build trust in surgical outcomes.

Specialization

Focusing on eye surgery and anti-aging ensures in-depth expertise and differentiated techniques.

Safety First

A resident anesthesiologist and CCTV system demonstrate a commitment to patient safety.