Analysis Report

Floria Clinic

Representative Director Shin Ji-hye In-depth Analysis

Female Doctor Custom Design Natural Beauty

Introduction & Key Points

This report is based on an in-depth investigation into Floria Clinic, an aesthetic medical institution located in the Seomyeon Medical District of Busan, and Representative Director Shin Ji-hye, who leads the institution. This analysis comprehensively covers the hospital's basic information, operational philosophy, major procedures, medical staff profiles, and reputation among patients as well as its position in the market.

Location & Scale

Located in Seomyeon, Busan, an aesthetic clinic emphasizing private rooms and 1:1 customized solutions.

Leadership

Led by Representative Director Shin Ji-hye, known for delicate design and communication unique to female medical staff.

Medical Philosophy

Pursues "healthy and natural beauty" through personalized procedures, avoiding excessive correction.

Key Procedures

Core medical subjects include Thread lifting, Laser lifting (InMode, Shurink), Design fillers, and Body Botox.

Director Shin Ji-hye Profile

Profile and Role

Representative Director Shin Ji-hye is the founder and lead medical staff of Floria Clinic. As a female representative director, she highlights delicate aesthetic sense and meticulous procedures as her strengths. Director Shin performs treatments covering general aesthetic procedures such as fillers, lifting, hair removal, skin care, and Botox.

Expertise and Medical Style

  • General Practitioner Base: Floria Clinic is classified as a 'Clinic' with plastic surgery and dermatology subjects. Director Shin is a General Practitioner specialized in aesthetic procedures, with extensive clinical experience in various laser devices and petit plastic surgery.
  • Design-Centric Procedures: She emphasizes 'design' beyond simply performing procedures. Particularly in filler and lifting, she performs 1:1 custom designs considering the patient's face shape, asymmetry, and overall balance.

Shin Ji-hye, M.D.

Representative Director, Floria Clinic

Patient Evaluation (Gangnam Unni)

9.5

(Based on 67 reviews, exceeding hospital average)

Hospital Information & Philosophy

Location and Accessibility

Floria Clinic is located in Seomyeon, the largest downtown area in Busan and the center of medical tourism. The specific address is 2F, E-Land PEER Seomyeon, 664 Jungang-daero, Busanjin-gu, Busan. Public transport accessibility is excellent; it is about an 8-minute walk from Exit 2 of Seomyeon Station on Busan Subway Line 1 and near Exit 8 of Beomnaegol Station. For customers using cars, the building is equipped with a dedicated parking lot.

Medical Hours and Operational Form

  • Weekdays (Mon-Fri): 10:00 AM ~ 8:00 PM (Evening clinic available)
  • Saturday: 10:00 AM ~ 4:00 PM
  • Lunch Break: 1:00 PM ~ 2:00 PM
  • Closed: Sundays and Public Holidays

Facilities and Environmental Features

The interior and spatial composition focus on providing a 'Private' and 'Personalized' experience. Waiting rooms and treatment rooms are designed to protect patient privacy, with a private room system where everything from consultation to procedure takes place in an independent space.

Hospital Operational Philosophy

The Aesthetics of Naturalness

Floria Clinic's core philosophy is "naturalness with details rather than excessive correction." The goal is to minimize artificial feelings, targeting patients who prefer the 'Kku-An-Kku' (effortlessly chic) beauty trend.

Visual Communication and Analysis

The hospital emphasizes 'visual communication' during consultation, objectively diagnosing the patient's condition and presenting solutions based on thorough facial analysis and visual materials to enhance understanding.

Safety and Genuine Product/Quantity Principles

Safety is prioritized, using verified genuine equipment and correct quantities of drugs. A systematic post-care system is operated to minimize potential side effects.

Major Procedures

Under the slogan "Healthy and Natural Beauty," Floria Clinic focuses on non-surgical anti-aging and petit plastic surgery, with systematic approaches for each area.

Lifting Center

Floria Clinic systematically approaches lifting procedures, defining laser lifting as 'foundation civil engineering' and thread lifting as 'interior design,' recommending parallel use.

  • Thread Lifting

    Customized thread lifting using a complex of various threads (not just PDO) based on skin thickness and sagging degree, pursuing naturalness rather than excessive correction.

  • Laser Lifting

    • InMode: Uses RF energy for fat removal and elasticity improvement, focusing on double chin and face line.
    • Shurink Universe: HIFU lifting with faster speed and less pain, strengthening skin's SMAS layer.
    • Other Equipment: Potenza Diamond, Ulthera, Tune Face for selective procedures based on skin type.

Petit Plastic Surgery

Procedures focused on injecting substances to enhance facial volume and reduce muscle activity, with an emphasis on natural results.

  • Design Filler

    Injections for areas lacking volume (forehead, lips, front cheekbones, nasolabial folds). Director Shin prioritizes designs considering overall facial harmony for perfectly natural results.

  • Botox

    Procedures for wrinkle improvement (Skin Botox) and muscle reduction (square jaw, trapezius, calves) to create smooth lines.

Skin & Body Care

Comprehensive programs tailored to improve skin conditions and manage body contours, focusing on diagnosis and personalized treatment.

  • Pigmentation & Scar Treatment

    Utilizes latest equipment like Mirajet for laser programs targeting melasma, blemishes, freckles, as well as pore and scar improvement, based on accurate skin diagnosis.

  • Body Solution

    Comprehensive body management through contour injections (V-OLET), IV therapy, and hair removal (emphasizing female doctor procedures) in addition to body Botox.

Reputation and Market Analysis

Quantitative Evaluation

Gangnam Unni

Holds 476 reviews with an average rating of 9.2/10. This is a top-tier score within the Busan region, earning the 'Excellent Hospital by Customer Evaluation' badge.

Sungyesa

Records a rating of 4.4/5.0 based on 13 evaluations. Although the sample size is small, positive evaluations generally prevail.

Qualitative Evaluation

Positive Feedback

  • Kindness and Meticulousness: Much praise for Director Shin's consultation attitude and meticulousness during procedures ("reflects needs well", "no excessive recommendations").
  • Effect: Actual effects observed in improving skin conditions such as melasma treatment.
  • Private Environment: Treatment in an independent space provides comfort and privacy.

Considerations and Response

Some reviews mentioned dissatisfaction regarding asymmetry or sagging after filler procedures. However, the hospital showed active post-care efforts to resolve problems through retouching (Botox, etc.), demonstrating active response to patient complaints.

Competitiveness Analysis

Seomyeon, Busan, is a fiercely competitive area for aesthetic medicine. Floria Clinic successfully targets a niche market of 'Private,' 'Female Doctor Treatment,' and 'Custom Design' for patients seeking alternatives to 'factory-style treatment.' It prioritizes procedure quality and patient experience (CX) over price competition.

Conclusion

Comprehensively, Floria Clinic is an aesthetic medical institution in the Seomyeon, Busan area specialized in providing 'natural beauty' and a 'private medical experience' under the leadership of Representative Director Shin Ji-hye.

Expertise

Secures expertise as a general practitioner clinic by possessing various equipment and customized procedure protocols in lifting and petit plastic surgery.

Reliability

High ratings and specific positive reviews prove the stability of Director Shin's procedural skills and the hospital's service level.

Differentiation

'Design procedures' considering individual facial characteristics and 'complex lifting solutions' are Floria Clinic's powerful competitive edges.

Therefore, Floria Clinic is analyzed to be a suitable choice for patients desiring natural anti-aging and appearance improvement rather than excessive plastic surgery, and for patients who value meticulous consultation with medical staff.