Ryan Plastic Surgery · Dr. Choi Sang-mun Analysis Report

Key Points

Specialized Focus

Ryan Plastic Surgery (Ryan PS) is a specialized medical institution in Gangnam, Seoul, primarily focused on breast augmentation and reconstruction under a "1-person doctor system" led by Dr. Choi Sang-mun.

Director's Expertise

Dr. Choi Sang-mun is a board-certified plastic surgeon with a Ph.D. from Yonsei University and significant international credentials, including fellowships at Vanderbilt University and training in Spain, serving as a Global KOL for Motiva implants.

Technical Methodology

The clinic is renowned for its "One-Day Breast Surgery" and "No-Touch Technique," utilizing high-resolution endoscopy and specific funneling tools to minimize tissue damage and recovery time.

Safety Infrastructure

Unlike many private clinics, Ryan PS maintains a resident board-certified anesthesiologist (Dr. Han Song-wook), enhancing intraoperative safety for all procedures.

Institutional Overview: Ryan Plastic Surgery

Ryan Plastic Surgery (Korean: 라이안성형외과의원) has established itself as a boutique medical facility in the competitive Gangnam district, distinguishing itself through hyper-specialization in breast surgery rather than offering a broad spectrum of general plastic surgery procedures.

Location and Facility

The clinic is strategically located in Seocho-dong, Seocho-gu, Seoul, accessible via Gangnam Station and Sinnonhyeon Station. The facility is designed to support the clinic's "One-Day" surgical philosophy, featuring dedicated recovery rooms, high-tech consultation suites equipped with 3D simulation technology, and operating theaters designed for sterility and safety.

Operational Philosophy: The 1-Person System

A defining characteristic of Ryan PS is its adherence to a "1-Person Doctor System" (1인 체제). This operational model ensures that Dr. Choi Sang-mun personally handles the entire patient journey—from the initial consultation and design to the surgical execution and post-operative care. This approach aims to build higher trust and accountability with patients.

Safety and Anesthesiology

Safety protocols are a central pillar of the clinic's infrastructure. Ryan PS employs a board-certified specialist in Anesthesiology and Pain Medicine, Dr. Han Song-wook, who is resident at the hospital. This critical differentiator in the Korean plastic surgery market allows for real-time monitoring of patient vitals during general anesthesia, significantly mitigating surgical risks. Additionally, the clinic is equipped with CCTV in operating rooms to ensure transparency.

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Profile of Representative Director: Dr. Choi Sang-mun

Dr. Choi Sang-mun (최상문) is the central figure of Ryan Plastic Surgery. His academic background and career trajectory demonstrate a blend of rigorous domestic training and specialized international fellowships.

Academic Background and Certifications

**Education:** Ph.D. in Medicine from Yonsei University, one of South Korea's most prestigious medical institutions.
**Certification:** Board-certified Plastic Surgery Specialist in South Korea.
**Academic Memberships:** Active membership in several prominent societies, including the Korean Society of Plastic and Reconstructive Surgeons (KSPRS), the American Society of Plastic Surgeons (ASPS), and the International Society of Aesthetic Plastic Surgery (ISAPS).

International Training and Fellowships

**Vanderbilt University (USA):** Completed a fellowship in burn and reconstruction surgery, pivotal for breast surgery.
**European Training:** Trained under Dr. Javier de Benito in Barcelona, Spain, and at the University of Palermo in Italy (2012).
**Additional Training:** Completed the AOCMF (craniomaxillofacial) course in 2011.

Industry Leadership: Motiva Global KOL

Dr. Choi is recognized as a "Key Opinion Leader" (KOL) for Motiva, a leading global breast implant manufacturer, for consecutive years.
This role involves academic presentations, training other surgeons, and conducting clinical research.
His status indicates authority on surgical application, often hosting international surgeons for technical exchanges and live surgery observations.

Clinical Specialization and Major Procedures

Ryan Plastic Surgery focuses almost exclusively on breast augmentation, reconstruction, and correction. This specialization allows for the refinement of specific workflows and techniques designed to optimize results and recovery.

The "One-Day Breast Surgery" System

The clinic markets a "One-Day" system, which claims to allow patients to return to daily life rapidly, often without hospitalization.

**Mechanism:** Achieved through the "No-Touch Technique" and "Tume-Technique."
**No-Touch Technique:** Involves using a Keller Funnel to insert the implant without it touching the skin or the surgeon's gloves, reducing infection risk and minimizing incision trauma.
**HD Endoscopy:** High-definition endoscopy allows for precise dissection of the breast pocket, minimizing bleeding and tissue damage, which correlates directly with reduced pain and faster recovery.

Hybrid Breast Surgery

Dr. Choi employs a "Hybrid" approach, which combines the insertion of a breast implant with autologous fat grafting.

**Indication:** Particularly beneficial for patients with thin skin or insufficient soft tissue coverage (e.g., "bird breast" or very low BMI).
**Benefit:** The fat graft provides additional coverage over the implant, softening the tactile feel and creating a more natural cleavage line, reducing the "rippling" effect.

Implant Selection and Customization

The clinic utilizes a range of premium implants, tailoring the choice to the patient's anatomy and budget:

**Motiva:** A major provider of Motiva implants, including the latest "Motiva Preservé" line, with Dr. Choi's KOL status ensuring high proficiency.
**Mentor Xtra & MemoryGel:** Used for patients requiring specific projection or firmness profiles.
**Sebbin:** Another option offered, often noted for its cost-effectiveness and softness.
**3D Fitting:** Utilizes 3D simulation technology to predict outcomes and help patients visualize size and shape before surgery, reducing the gap between expectation and reality.

Market Reputation and Patient Sentiment

Analyzing the reputation of Ryan Plastic Surgery requires a multi-faceted approach, looking at verified reviews, industry standing, and patient feedback on various platforms.

Quantitative Metrics

**Gangnam Unni (Medical App):** Holds a high rating of approximately 9.8/10 based on over 2,100 reviews, suggesting high satisfaction.
**Goodoc:** Maintains a 5.0/5.0 rating, with high marks for professionalism, kindness, and facility quality.

Qualitative Feedback Analysis

Positive Sentiment:

**Surgical Outcomes:** Many reviews highlight natural shapes and satisfactory tactile feel developing within 1 to 3 months post-op.
**Recovery:** Patients frequently corroborate the "One-Day" claim, noting minimal pain and quick return to activities.
**Professionalism:** Dr. Choi is often described as detailed and professional; staff generally praised for kindness.

Critical/Mixed Sentiment:

**Consultation Style:** Some reviews indicate consultation experiences can vary, with some users feeling it was brief or recommendations differed from initial desires.
**Cost:** The clinic is perceived as having a higher price point, particularly for premium procedures.

Global Reach (K-Plastic Surgery)

Ryan Plastic Surgery actively targets the international market, having treated patients from Japan, Vietnam, the US, and Europe. They offer remote consultation services using AI and 3D simulation for overseas patients, supported by Dr. Choi's academic activities and marketing as a leader in "K-Plastic Surgery."

Pricing and Cost Analysis

The cost of surgery at Ryan Plastic Surgery varies significantly based on the implant type and surgical complexity (e.g., primary vs. revision, hybrid vs. standard). Note: Prices are based on available event data and may fluctuate.

Procedure Type	Implant / Method	Estimated Price (KRW)	Notes
Premium Augmentation	Motiva Preservé	~18,000,000	Latest technology, minimal incision
Standard Augmentation	Motiva (Standard)	~11,550,000	Global standard model
Mid-Range Augmentation	Mentor Xtra	~8,800,000	FDA approved, popular alternative
Entry/Event Augmentation	3D Fitting / General	~3,670,000	Likely a starting price or specific event promo

**Premium Positioning:** The pricing for Motiva Preservé (approx. 18 million KRW) places Ryan PS in the high-end segment, reflecting its strategy of leveraging Dr. Choi's expertise and premium devices.
**Transparency:** The clinic appears to list event prices on platforms like Gangnam Unni and Babitalk, providing some degree of cost transparency.

Conclusion

Ryan Plastic Surgery, under the leadership of Dr. Choi Sang-mun, represents a highly specialized segment of the Korean aesthetic medical market.

Strengths:

**Hyper-Specialization:** The clinic's singular focus on breast surgery allows for high proficiency and optimized workflows.
**Medical Authority:** Dr. Choi's credentials (Ph.D., Vanderbilt fellowship, Motiva KOL) provide a strong foundation of trust and technical capability.
**Safety Standards:** The presence of a resident anesthesiologist (Dr. Han Song-wook) and adherence to a 1-person doctor system address critical patient safety concerns.
**Advanced Technology:** Adoption of 3D simulation, HD endoscopy, and the latest implants (Preservé) keeps the clinic at the forefront of industry trends.

Considerations:

**Cost:** The clinic operates at a premium price point, which may be a barrier for some patients but serves as a filter for those seeking high-end services.
**Consultation Dynamics:** While surgical outcomes are highly rated, prospective patients should be prepared for a professional, perhaps clinical, consultation style that prioritizes medical measurements and realistic outcomes over purely emotional affirmation.

In summary, Ryan Plastic Surgery is a top-tier option for patients prioritizing safety, surgeon expertise, and advanced implant technology in the field of breast aesthetics, provided they are comfortable with the premium pricing structure.