핵심 요약
Hospital Identity & Location
UPIC Clinic Hongdae is located in the H-CUBE Building near Exit 9 of Hongik University Station, boasting excellent accessibility. It targets the 2030 generation and foreign tourists with a 'naturalism' interior and reasonable pricing.
Medical Staff Expertise
Representative Director Lee Sung-woo is a family medicine specialist who graduated from Chung-Ang University. He has extensive clinical experience as a Representative Director and Petit Center Director at 'Lienjang Clinic', a large network hospital, making petit procedures a clinic strength.
Major Procedures
Key procedures include contouring injections (UPIC Fit Injection) with a unique NO-Steroid recipe, lip and full-face fillers, and lifting procedures utilizing the latest equipment such as Inmode, Shurink Universe, and Titanium Lifting.
Reputation & Characteristics
It displays a 'hybrid' operational style, combining the efficiency of a large network 'factory-type' hospital with personalized consultation and procedure details. High patient satisfaction is driven by price competitiveness and accessibility.
원장 프로필: 이성우 대표원장
Education & Qualifications
- ‣ Graduated from Chung-Ang University College of Medicine.
- ‣ Completed residency training at Sungae Hospital.
- ‣ Obtained qualifications as a Family Medicine Specialist.
- ‣ Recognized for high expertise in petit procedures and laser treatments within the aesthetic medical market.
Major Career & Experience
- ‣ **Former Representative Director of Lienjang Clinic Incheon Branch:** Overseeing branch operations and treatment.
- ‣ **Former Director of Petit Center at Gangnam Lienjang Plastic Surgery:** Specialized in fillers and Botox in Gangnam.
- ‣ **Former Director of Lienjang Clinic Mokdong Branch:** Experience with diverse patient groups.
- ‣ Accumulated efficient and safe procedural know-how from handling a high volume of cases at Lienjang.
Academic & External Activities
- ‣ Member of the Korean Academy of Obesity & Aesthetic Treatment
- ‣ Member of the Korean Academy of Aesthetic Plastic Surgery
- ‣ Member of the Korean Academy of Aesthetic Laser Surgery
- ‣ Member of the Korean Academy of Aesthetic Wellbeing
병원 정보
Location & Accessibility
UPIC Clinic Hongdae is strategically located in a landmark building in the Hongik University Station area, ensuring superb accessibility.
- ‣ **Address:** 9th Floor, H-CUBE Building, 140 Yanghwa-ro, Mapo-gu, Seoul (Donggyo-dong).
- ‣ Highly recognizable building, also housing 'Apple Store Hongdae'.
- ‣ Located a 2-minute walk from Exit 9 of Hongik University Station (Subway Line 2, Gyeongui-Jungang Line, Airport Railroad).
- ‣ **Clinic Hours:** Weekdays 10:00~20:00, Saturdays 10:00~17:00, Sundays 11:00~17:00 (Lunch Break: 13:00~14:00, continuous treatment on weekends).
Brand Identity & Design Philosophy
UPIC Clinic, implying 'The beauty you chose (You Pick)', is a dermatology network brand dedicated to natural beauty.
- ‣ Receives systematic management and support from Atium Corp (MSO).
- ‣ Operates branches in key metropolitan areas like Gangnam, Songdo, Wirye, and Myeongdong, with continuous expansion plans.
- ‣ Hospital interior is inspired by 'naturalism', incorporating elements such as Water, Sand, and Tree to create a calming, resting space atmosphere.
주요 시술 및 임상 포트폴리오
UPIC Clinic Hongdae specializes in non-surgical injection therapies (petit plastic surgery) and advanced laser lifting.
Signature Procedure: UPIC Fit Injection
The clinic's named contour improvement solution, 'UPIC Fit Injection', adheres to a strict NO-Steroid principle.
- ‣ Blends ingredients promoting fat decomposition and lymph circulation to refine facial lines.
- ‣ Also available as 'UPIC Body Injection' for body line management (e.g., double chin, jowls, cheekbones).
Petit Surgery (Fillers & Botox)
Leveraging Director Lee Sung-woo's extensive experience from Lienjang Petit Center.
- ‣ **Lip Filler:** Volume, asymmetry, mouth corner correction, high patient satisfaction. Offers various fillers (Juvederm, Restylane, etc.).
- ‣ **Full Face Filler:** Design procedures for front cheekbones, nasolabial folds, and chin tip for overall facial balance.
- ‣ **Botox:** Wrinkle improvement, body Botox (square jaws, trapezius, calves) at competitive prices.
Laser Lifting & Anti-aging
Equipped with a diverse range of cutting-edge lifting devices.
- ‣ **Equipment Lineup:** Ulthera, Thermage FLX, Titanium Lifting, Inmode (FX/Forma), Shurink Universe, LinearZ, Liftera 2, Onda, Volnewmer.
- ‣ Emphasizes customized energy irradiation based on individual skin thickness and sagging degree.
Skin Boosters & Skin Care
Comprehensive programs for skin regeneration, elasticity, and health.
- ‣ **Skin Boosters:** Rejuran Healer, Juvelook, Exosome for regeneration and elasticity.
- ‣ **Skin Care:** Medical skincare programs for pigmentation and exfoliation, including Pico Toning, Lhala Peel, and Aqua Peel.
평판 및 운영 특성 분석
Reputation Analysis (Patient Reviews)
UPIC Clinic Hongdae consistently maintains a high overall rating across major aesthetic medical platforms.
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Positive Evaluation Factors:
- **Procedure Results:** Many favorable reviews for "beautifully set" and "natural" outcomes, especially for lip and chin fillers.
- **Price Competitiveness:** Offers reasonable event prices, highly accessible for its target audience of 20s college students and young professionals.
- **Kindness:** Praised for the kindness of consultation and medical staff, and the absence of excessive upselling.
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Negative / Improvement Needed Factors:
- **Waiting Time:** Due to its popularity, waiting times can occur.
- **Change of Doctor:** The possibility of a different doctor performing procedures each visit (a characteristic of "factory-type" systems), though less common for specific director reservations.
Operational Characteristics: 'Premium Factory-Type'
UPIC Clinic Hongdae combines the efficiency of a 'factory-type dermatology clinic' with the quality of a 'premium clinic'.
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Key Operational Traits:
- **Systematized Treatment:** Kiosk reception, systematic consultation, and procedure flows reduce waiting times and increase efficiency, allowing for reasonable pricing with high patient volume.
- **Differentiation in Detail:** Despite the large-scale operation, medical staff are noted for meticulous pre-procedure consultation and design, distinguishing it from typical low-cost factory-type hospitals.
- **Attracting Foreign Patients:** Leverages Hongdae's location with multilingual response systems (English, Chinese, Japanese, Thai, etc.) to serve international visitors.
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Price Policy & Marketing:
- **Event-Centered Pricing:** Utilizes monthly and seasonal events to lower entry barriers (e.g., contouring injections in the ₩10,000 range, lip fillers in the ₩80,000 range).
- **Transparent Information Disclosure:** Builds patient trust by openly sharing procedure prices and medical staff information via aesthetic medical apps.
결론 및 시사점
**UPIC Clinic Hongdae** provides optimal aesthetic medical services to the young demographic of the Hongdae commercial district and foreign tourists, leveraging **Representative Director Lee Sung-woo**'s rich experience and expertise from large network hospitals.
1. Expertise
Director Lee Sung-woo's proven skills in petit procedures, acquired through key positions at large hospitals like Lienjang, form the core competitiveness of the clinic.
2. Harmony of Cost-Effectiveness & Emotional Satisfaction
The clinic successfully balances a reasonable pricing policy with a pursuit of luxury in interior design, service, and procedural details, enhancing patient satisfaction.
3. Strong Market Position
It is solidifying its position as a 'hybrid large-scale dermatology clinic', effectively combining system efficiency with high-quality procedures, situated between high-volume 'factory-type' and high-priced 'private' clinics.
Therefore, UPIC Clinic Hongdae is an attractive option, especially for consumers seeking trendy petit procedures or lifting management at a reasonable cost, and for those considering filler and contour injection procedures, Director Lee Sung-woo's main areas of expertise.