개요
The aesthetic medical landscape in South Korea is highly competitive, particularly in the Gangnam district. Amidst this saturated market, Verme Clinic (Verme Clinic & Verme Korean Medicine Clinic) distinguishes itself through a unique convergence of medical disciplines. Led by Dr. Ha Dong-hoon, the clinic integrates conventional Western aesthetic medicine with the holistic principles of Traditional Korean Medicine. This report provides an in-depth analysis of the clinic's operational structure, the director's professional background, clinical specializations, and market reputation based on available data.
핵심 요약
Institution
Verme Clinic (베르미의원), located in Cheongdam-dong, Gangnam-gu, Seoul.
Leadership
Representative Director Ha Dong-hoon (하동훈), a distinguished medical professional holding a dual license as both a Medical Doctor (MD) and a Doctor of Korean Medicine (KMD).
Core Philosophy
Operates on the philosophy of "Revealing the Best Version of You," combining Western and Eastern medical perspectives to achieve natural aesthetic results.
Signature Procedures
Renowned for "Double Chin Tying" (이중턱 묶기), Dimpleplasty (보조개 성형), and various anti-aging lifting treatments.
병원 정보 및 철학
Brand Identity and Location
Verme Clinic is located at 2nd Floor, 722 Yeongdong-daero, Gangnam-gu, Seoul (Cheongdam-dong) [cite: 1, 2].
The name "Verme" is a portmanteau derived from the Latin word Ver (meaning "Spring") and the English pronoun Me, symbolizing the clinic's mission to help patients discover "the spring of their lives" or "a better version of themselves" [cite: 1, 3].
Operational Philosophy
The clinic's core philosophy emphasizes "fundamental problem resolution" rather than superficial changes. It advocates for natural beauty that upgrades the patient's appearance without creating an artificial look.
A defining characteristic of Verme Clinic is its 1:1 Representative Director System. Unlike "factory-type" clinics where consultations are handled by counselors and surgeries by shadow doctors, Dr. Ha Dong-hoon personally manages the entire process from diagnosis and design to the procedure and post-operative care [cite: 1].
대표원장 하동훈 프로필
Dr. Ha Dong-hoon's professional profile is notable for his dual licensure, a qualification held by a small minority of practitioners in South Korea. This background allows for a multidisciplinary approach to aesthetic treatments.
Academic and Professional Qualifications
- Medical Doctor (MD): Master's degree from Dongguk University School of Medicine [cite: 1].
- Doctor of Korean Medicine (KMD): Graduated from Kyung Hee University College of Korean Medicine [cite: 1].
- Specializations: He is a recognized specialist in Geriatric Medicine (Senior Citizen Medicine) [cite: 1, 4].
Career History
- Former Joint Director at Apgujeong Banobagi Clinic.
- Former Director at Made U Clinic.
- Current Representative Director of Verme Clinic and Verme Korean Medicine Clinic [cite: 4, 5].
Academic and Society Memberships
- Regular Member, Korean Academy of Cosmetic Surgery [cite: 5].
- Lifetime Member, Korean Academy of Cosmetic Surgery and Medicine [cite: 5].
- Regular Member, Korean Society for the Study of Obesity [cite: 5].
- Regular Member, Korean Society of Laser, Dermatology, and Trichology [cite: 1, 4].
- Regular Member, Association of Dual Licensed Doctors (MD/KMD) [cite: 1, 4].
- Mensa Korea: He is also a registered member of Mensa Korea, highlighting his intellectual aptitude [cite: 1].
주요 시술 및 특화 분야
Verme Clinic offers a range of procedures that span dermatology, plastic surgery, and Korean medicine. The clinic is particularly famous for facial contouring and anti-aging procedures.
Signature Procedure: Double Chin Tying (이중턱 묶기)
This is arguably the clinic's most prominent signature procedure. It addresses the submental area (double chin) which is often resistant to diet and exercise.
- Mechanism: Unlike simple liposuction which only removes fat, "Double Chin Tying" involves tightening the platysma muscle. The procedure typically involves removing the fat located both above and below the muscle and then surgically binding the loosened platysma muscles together [cite: 1, 3, 7].
- Target Audience: Patients with sagging jawlines due to aging, those with weak chin structures (receding chin), or those who have not seen results from simple liposuction [cite: 7, 8].
- Advantages: By addressing the muscular layer, the procedure aims to prevent the recurrence of sagging and creates a sharper, more defined jawline compared to liposuction alone [cite: 3, 7].
- Integration: The clinic often combines this with Ulthera or Thermage (Ulthermage) to enhance skin elasticity post-procedure [cite: 3].
Dimpleplasty (보조개 성형)
Verme Clinic is highly rated for dimple creation surgery.
- Technique: The clinic utilizes non-incision or minimal incision techniques to create natural-looking dimples (e.g., cheek dimples, Indian dimples, corner-of-mouth dimples) [cite: 9, 10].
- Patient Satisfaction: Reviews indicate that the procedure is quick (often under 15 minutes) with manageable recovery, though patients are advised about the initial period where the dimple may appear static before settling into a natural dynamic state [cite: 11, 12].
Anti-Aging and Lifting
Leveraging Dr. Ha's dual background, the clinic offers comprehensive lifting solutions:
- Device-based Lifting: Usage of high-intensity focused ultrasound (HIFU) and radiofrequency (RF) devices like Ulthera and Thermage [cite: 3].
- Thread Lifting & Fillers: Custom designs for facial volume and contouring using threads and fillers (e.g., nose, lips, nasolabial folds) [cite: 5, 13].
- Skin Boosters: Administration of collagen stimulators like "Olidia" to improve skin texture and volume [cite: 3, 13].
Integrated Medical Skincare
The clinic treats dermatological concerns such as acne, scarring, and pigmentation using a combination of laser therapies and potentially Korean medical approaches (e.g., herbal medicine or acupuncture, implied by the "Verme Hanuiwon" designation) [cite: 1, 2].
시장 평판 및 분석
Quantitative Metrics
- Ratings: On major Korean aesthetic medical apps like Gangnam Unni, Verme Clinic maintains a high rating, typically ranging between 9.0 and 9.8 out of 10 [cite: 2, 5, 10].
- Review Volume: There are hundreds of verified reviews (e.g., 188+ reviews on one platform alone for Dr. Ha), indicating a steady flow of patients and established market presence [cite: 5].
Distinctive Characteristics
- Dual License Authority: The fact that Dr. Ha is both an MD and a KMD provides a marketing advantage, suggesting a safer and more holistic approach to physiology and aesthetics [cite: 1].
- Transparency: The clinic emphasizes the use of genuine products and precise shot counts for laser procedures, and openly shares before-and-after photos (with consent) to demonstrate realistic outcomes [cite: 13].
Qualitative Feedback
Strengths:
- Direct Consultation: Patients frequently praise Dr. Ha for his detailed and honest consultations. He is noted for not over-recommending unnecessary procedures [cite: 1, 14].
- Skill: High satisfaction rates are reported for dimple surgeries and lifting procedures, with patients citing natural-looking results [cite: 11, 14].
- Staff Kindness: The medical staff and coordinators are often described as friendly and professional [cite: 15].
Considerations:
- Wait Times: Due to the 1:1 system where the representative director handles everything, there can be wait times even with reservations.
- Recovery: For surgical procedures like Double Chin Tying, patients note that while effective, there is a necessary recovery period involving swelling and the wearing of compression garments [cite: 16, 17].
결론
Verme Clinic, under the leadership of Dr. Ha Dong-hoon, occupies a specialized niche in the Gangnam aesthetic market. It moves away from the high-volume, factory-style model, focusing instead on personalized, physician-led care. Dr. Ha's dual qualifications in Western and Korean medicine serve as a foundation for the clinic's credibility. The clinic is particularly recommended for patients seeking structural facial contouring (specifically double chin correction) and delicate aesthetic enhancements like dimpleplasty, provided they value direct interaction with the primary surgeon over speed or low-cost volume processing.