Analysis Report

Arc Plastic Surgery

Representative Director Kwon Soon-beom In-depth Analysis

Facial Contouring Witch's Chin Safety-Centric

Executive Summary

Expertise

Representative Director Kwon Soon-beom, a plastic surgery specialist from Seoul National University, has extensive experience in facial contouring and high-difficulty revision surgeries.

Key Procedures

Core competencies include the 'Fine Arc' 3-type facial contouring surgery and specialized correction of 'Witch's Chin' (chin tip sagging).

Safety System

Patient safety is paramount, featuring resident anesthesiologists, operating room CCTVs with viewing system, and robust emergency response protocols.

Reputation

Praised for honest counseling and natural results, though some patients suggest improvements in wait times and specific staff service.

Medical Staff: Director Kwon Soon-beom

Education & Certification

  • Graduated from **Seoul National University College of Medicine**, Korea's most prestigious medical school.
  • Certified **Plastic Surgery Specialist**.
  • Served as an adjunct professor at Dongguk University Ilsan Hospital, deepening academic depth.

Professional Career

  • Former representative director at **Opera Plastic Surgery**, a large-scale plastic surgery clinic.
  • Accumulated extensive experience leading various surgeries, forming the foundation for Arc Plastic Surgery.

Academic Activities & Research

  • Active member of the Korean Society of Plastic and Reconstructive Surgeons, the Korean Society for Aesthetic Plastic Surgery, and the Korean Cleft Palate-Craniofacial Association.
  • Published papers on **pediatric facial laceration repair** (2010) and **multiple amputated finger replantation** (2011).
  • Published a paper on the correction of **sunken upper eyelids** (2017) in an international journal.
  • Received the **'Overseas Popular Contouring Master Award'** (2018), recognizing expertise in facial contouring.

Collaborating Medical Team

  • **Dr. Jang Yong-jun:** Dedicated to nose and eye surgery.
  • **Dr. Yoon Tae-geun:** Dedicated to breast surgery, lifting, and anti-aging.
  • **Dr. Song In-seon:** Anesthesiology specialist ensuring anesthesia safety.

Hospital Overview & Infrastructure

Basic Information and Location

Arc Plastic Surgery is located on the 9th floor of Duo Sinnonhyeon, 368 Sapyeong-daero, Seocho-gu, Seoul. It is conveniently situated near major transportation hubs like Sinnonhyeon, Gangnam, and Nonhyeon Stations, placing it in the heart of the Gangnam plastic surgery district.

Consultation hours: 10:00 AM to 7:00 PM on weekdays, and 10:00 AM to 5:00 PM on Saturdays.

Brand Philosophy: "Arc is Art"

"Just as a single small line determines the value of an artwork, our goal is to discover an individual's unique beauty through minute differences."

— Director Kwon Soon-beom

The hospital's name, 'ARC', signifies a curve. Through the slogan "Arc is Art," plastic surgery is defined as an artistic task. The philosophy emphasizes 'custom design' tailored to individual characteristics, moving away from factory-style procedures.

Facilities & Safety Systems

Arc Plastic Surgery boasts a clean, comfortable, cafe-like interior for patient psychological stability. More importantly, it prioritizes a robust safety infrastructure:

  • Resident Anesthesiologist

    Anesthesia specialists, including Dr. Song In-seon, reside in the hospital to monitor anesthesia status in real-time throughout the entire surgical process.

  • CCTV Viewing System

    CCTVs are installed in operating rooms with a real-time viewing system for guardians, addressing concerns about ghost surgery and enhancing transparency.

  • Emergency Response System

    Comprehensive emergency rescue equipment and protocols are fully prepared to handle any unforeseen situations during surgery.

Major Clinical Areas and Procedure Characteristics

While performing general plastic surgery, Arc Plastic Surgery particularly excels in **Facial Contouring** and **Special Jaw Correction**.

Fine Arc Facial Contouring Surgery

'Fine Arc' is Arc Plastic Surgery's unique brand for precise facial contouring, focusing on soft tissue (flesh, muscle) changes beyond just bone shaving.

Zygoma (Cheekbone) Reduction

Reduces side and 45-degree cheekbones for a smoother, narrower facial line. Differentiated design for male patients maintains masculinity while adding softness.

Square Jaw Reduction

Resection of the angular jawbone, often combined with cortical bone resection (thinning bone) and masseter muscle reduction for maximum frontal effect.

Chin Tip Surgery

Adjusts chin length and position using methods like T-osteotomy to gather, extend, or reduce the chin tip.

Witch's Chin Correction

A specialized treatment area where the soft tissue of the chin tip sags due to aging, incorrect surgery, or congenital causes. Director Kwon is highly specialized in this complex condition.

Cause Analysis

Attributed to improper repositioning of the Mentalis muscle, excessive foreign substance injection (fillers), or bone absorption.

Surgical Methods

Includes **Intraoral Incision** (repositioning muscle, no external scars) and **Submental (External) Incision** (for severe sagging, directly removing skin/scar tissue).

**Characteristics:** This is a high-difficulty surgery that restores the elasticity of muscles and skin rather than simple bone work, professionally handling cases often deemed difficult by other hospitals.

Revision Surgery & Pin Removal

High demand for revision due to dissatisfaction (secondary angles, sagging, lack of effect) or for removing fixation pins after previous contouring surgery.

Pin Removal

Removal of fixation pins after bone union. Arc Plastic Surgery performs this with reasonable cost and safe procedures, yielding high patient satisfaction.

Contouring Revision

Precise diagnosis via 3D CT analysis, followed by restoration and improvement through filling or smoothing, avoiding excessive resection.

Reputation and Patient Feedback Analysis

Analysis from major plastic surgery platforms (Gangnam Unni, Sungyesa, Babitalk).

Positive Reviews (Pros)

  • Professional & Honest Counseling

    Director Kwon clearly states "what cannot be done cannot be done," avoiding over-treatment and gaining trust through principled advice.

  • Natural Results

    Patients praise results that are not artificial and harmonize well with their own faces, aligning with the hospital's philosophy of natural beauty.

  • Unrivaled in Witch's Chin Correction

    High satisfaction from patients who found solutions for sagging chin tips, with particular praise for scar management and functional improvements.

  • Systematic Aftercare

    Equipped with systematic aftercare including swelling lasers and IV therapy, leading to fast recovery.

Negative Reviews & Areas for Improvement (Cons)

  • Wait Times

    Due to the hospital's popularity, consultation and treatment waiting times can sometimes be long.

  • Attitude of Some Staff

    While the director and counseling manager are praised, some reviews mention desk staff or other team members feeling clerical or unkind.

  • Consultation Temperature

    A minority find Director Kwon's honest and plain counseling style somewhat cold if they expect more emotional empathy or lengthy explanations.

Overall Ratings

  • **Gangnam Unni:** 9.8/10 (Approx. 1,900 evaluations)
  • **Sungyesa:** 4.3/5 (65 evaluations)
  • Overall, Arc Plastic Surgery maintains very high ratings, with particularly strong trust in surgical results and safety.

Conclusion and Implications

**Arc Plastic Surgery** has solidified a firm position in the Gangnam plastic surgery market based on Representative Director Kwon Soon-beom's clear aesthetic philosophy ("Arc is Art") and a solid medical background from Seoul National University College of Medicine.

Distinctive Strengths

  • Specialization in Facial Contouring & Witch's Chin

    Excels in high-difficulty contouring surgery and side effect correction, ideal for revision or special corrections.

  • Safety-Centric Approach

    CCTV viewing and resident anesthesiologists provide strong trust factors for patients.

  • Avoidance of Over-treatment

    The counseling philosophy of recommending only necessary surgeries enhances long-term reputation.

Considerations

  • Managing Patient Expectations

    Patients should be prepared for potential wait times. Best suited for those seeking safe and natural improvements over dramatic changes.

  • Improving Customer Service Touchpoints

    Enhancing the experience at various customer service points, such as desk staff, could further elevate brand value.

This report was written based on search results and data as of 2025. As medical staff or hospital policies may change, it is recommended to check the latest information before visiting.