ES Cheongdam Plastic Surgery · Lee Jun-ho Analysis Report

Executive Summary

Institution Overview

ES Cheongdam Plastic Surgery is a plastic surgery and dermatology clinic that opened around July 2022 in Cheongdam-dong, Gangnam-gu, Seoul. Advocating 'High-class Trendy Beauty,' it emphasizes luxurious facilities and 1:1 personalized medical services.

Representative Director

Representative Director Lee Jun-ho is a board-certified plastic surgeon who graduated from Soonchunhyang University College of Medicine. He previously served as a director at Yuno Plastic Surgery, building recognition in the fields of eye and nose surgery.

Key Procedures

Focuses on eye surgery (Jenny Cat, natural adhesion), nose surgery (Double Check nose revision), and anti-aging (Ulthera, Thermage), with particular strength in revision surgeries and high-difficulty cases.

Reputation Analysis

In terms of patient experience, it records high ratings close to 5.0 out of 5.0 on aesthetic medical platforms, receiving praise for the specificity of consultations and design sense. However, some communities show complaints about the consultation environment and low employee satisfaction.

This report analyzes 'ES Cheongdam Plastic Surgery,' located in the symbolic location of Cheongdam-dong within Korea's aesthetic plastic surgery market, and its founder, 'Representative Director Lee Jun-ho,' from various angles. It comprehensively examines the hospital's establishment background, brand philosophy, medical staff expertise, technical characteristics of major procedures, and online/offline reputation. In particular, it aims to objectively illuminate the medical institution's market position and characteristics by deeply analyzing the medical staff's background and actual patient feedback, which significantly influence medical consumers' decision-making.

1. Institution Overview and Brand Identity

1.1 Basic Information and Location

ES Cheongdam Plastic Surgery & Dermatology is located on the 6th floor of the Sami Building, 435 Dosan-daero, Gangnam-gu, Seoul. This area is near Cheongdam-dong Luxury Fashion Street and Apgujeong Rodeo Station, a hub for high-end beauty and fashion industries in Korea. The hospital is understood to have been established on July 22, 2022. Although it is a relatively new hospital, it is analyzed as a case that quickly entered the market based on the representative director's existing career.

1.2 Medical Philosophy and Brand Slogan

The hospital puts forward the slogan "Beauty is timeless. At ES Cheongdam, beauty is trendy and beyond." This reflects the will to pursue both timeless beauty and the latest trends simultaneously. Also, through the phrase "The Power of Luxury + Beauty," it can be seen that they aim for a premium customer experience (VVIP service) beyond simple medical services.

1.3 Facilities and Infrastructure

1:1 Personalized Diagnosis System: Avoids factory-style surgeries and performs diagnoses tailored to individual anatomical characteristics.
State-of-the-art Equipment: Possesses expensive lifting and skin care equipment such as Ulthera and Thermage, showing strength in non-surgical anti-aging procedures as well.
Safety System: Equipped with CCTV in operating rooms, emergency response systems, and dedicated recovery rooms to promote patient psychological stability.

2. In-Depth Profile Analysis of Representative Director Lee Jun-ho

2.1 Education and Board Certification

Representative Director Lee Jun-ho is a medical professional who followed an orthodox elite course as a Board Certified Plastic Surgeon.

Education: Graduated from Soonchunhyang University College of Medicine, completed Master's/Ph.D. courses at the same graduate school, and completed plastic surgery residency at Soonchunhyang University Hospital.
Academic Activities: Maintains academic expertise as a lifetime member of the Korean Society of Plastic and Reconstructive Surgeons, a regular member of the Korean Society for Aesthetic Plastic Surgery, and a regular member of the International Confederation of Plastic Surgery Societies (ICOPLAST). In particular, he has international academic exchange experience, such as presenting at the World Society for Reconstructive Microsurgery in Mumbai, India, in 2015.

2.2 Major Career and Experience

The most notable part of Director Lee Jun-ho's career is his history before opening his own practice.

Served as Director at Yuno Plastic Surgery: Before opening ES Cheongdam, he served as a director at Yuno Plastic Surgery, performing numerous eye and nose surgery cases. Even then, he was well-known among patients who preferred 'Jaryeohan (Natural yet Fancy)' lines, and it appears a fandom was formed where patients designated him for surgery.
University Hospital Clinical Professor: Accumulated clinical experience in reconstructive plastic surgery and high-difficulty surgeries while serving as a clinical instructor and adjunct professor at Soonchunhyang University Hospital.

2.3 Medical Philosophy and Style

Director Lee Jun-ho holds the philosophy of "discovering inherent beauty." He is evaluated as recommending only necessary surgeries rather than excessive suggestions during patient consultations, and accurately grasping the patient's needs to reflect them in the design. In particular, the 'Doctor's Note' he writes personally is used as a key means to gain patient trust by transparently disclosing the surgical process.

3. Analysis of Major Medical Fields and Procedures

ES Cheongdam Plastic Surgery deals with general aesthetic plastic surgery such as eyes, nose, lifting, and body contouring, but when analyzing marketing points and patient reviews, it possesses the following specialized procedure lineup.

3.1 Eye Surgery

As one of Director Lee Jun-ho's main fields, it focuses on changing the atmosphere of the eyes beyond simple double eyelid surgery.

Jenny Cat Blepharoplasty: Slightly raises the eyeline to create a charming, cat-like eye shape.
All-Kill Eye Revision: High-difficulty surgery analyzing causes of failure in previous surgeries.
Natural Adhesion Method: Buried suture method minimizing incisions for faster recovery.

3.2 Rhinoplasty

In the field of rhinoplasty, both functional and aesthetic improvements are pursued simultaneously.

Double Check Nose Revision: Minimizes side effects like inflammation or contracture during revision surgery.
Double 3D Philtrum Nose Surgery: Enhances mid-face three-dimensionality and corrects protruding mouth.
Dr. Lee Rhinoplasty Philosophy: Values overall facial balance, designs lines fitting individual face shapes.

3.3 Anti-aging & Lifting

Targets middle-aged people and those interested in skin care, fitting the regional characteristics of Cheongdam-dong.

Triple Lift & Forehead Lift: Provides wrinkle improvement and eye correction through endoscopy.
High-end Laser Lifting: Improves elasticity without surgery using Ulthera, Thermage, Tunebody.

3.4 Other Specialized Procedures

Face Extinction V Surgery: Petite procedure package combining contour injections, fat dissolving injections.
Stem Cell Therapy: Conducts skin regeneration and anti-aging treatments via DNA Cell Point stem cell injections.

4. Reputation and Market Response Analysis

4.1 Patient and Medical Consumer Evaluation

Synthesizing data from major aesthetic medical information platforms (Gangnam Unni, Babitalk, Sungyesa), the following trends appear.

Positive Feedback:

High Ratings: Maintains very high ratings, such as 9.6/10 on Gangnam Unni and 5.0/5.0 on Babitalk.
Quality of Consultation: Many reviews state that Director Lee Jun-ho consults personally and explains the condition of the eyes very specifically and professionally. Reviews such as "No excessive recommendations" and "He accurately pinpointed the parts I felt" are dominant.
Design Satisfaction: Satisfaction is particularly high among patients who prefer the 'Jaryeohan (Natural + Fancy)' style in eye surgery, and his trendy design sense is recognized.

Negative Feedback and Areas for Improvement:

Consultation Environment: Some reviews raised specific complaints that there was a smell of cigarettes during the director's consultation.
Communication Misunderstandings: There are cases where surgery was abandoned due to differences in opinion between the patient and the doctor.
Wait Times: It is mentioned that waiting times may occur due to the nature of a popular hospital.

4.2 Internal Staff and Corporate Evaluation

Contrary to the flashy external reputation, the corporate culture evaluated by internal staff records somewhat low scores.

Job Planet Evaluation: Review ratings from former/current employees are very low, in the 1.0~2.0 range.
Major Complaints: Absence of a systematic system, inconsistent instructions from management, and vertical corporate culture were pointed out as disadvantages. Specifically, internal conflict factors such as "The director goes back and forth" and "Power tripping by the counseling manager" were mentioned. This may be the growing pains of organizational management often seen in rapidly growing hospitals, but it is a potential risk factor that can affect the quality of medical services in the long run.

5.3 Conclusion

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ES Cheongdam Plastic Surgery is a medical institution that grew in a short period by combining Representative Director Lee Jun-ho's strong personal branding and the premium location of Cheongdam-dong. Director Lee Jun-ho is solidifying a firm position in the field of eye and nose revision surgery based on the clinical experience and fandom accumulated from his time at Yuno Plastic Surgery.

It is perceived by patients as a "skilled hospital providing trendy designs and meticulous consultations," but internally, it shows a double-sidedness as a "growing hospital requiring improvement in organizational systems and communication culture." Therefore, medical consumers should prioritize whether Director Lee Jun-ho's surgical skills and style match their needs, but it is judged important to personally check the hospital's atmosphere and service attitude during consultation.

Key Features:

Strong Personal Branding

Built upon Director Lee Jun-ho's expertise and reputation.

Cheongdam Premium Location

Leverages its prime spot in Korea's high-end beauty hub.

Skilled in Revision Surgery

Known for trendy designs and meticulous consultations in complex cases.