Bonyeon Plastic Surgery · Kim Hyung-soo Analysis Report

Key Summary

Institution Overview

Bonyeon Plastic Surgery, located in Seocho-dong, Gangnam-gu, Seoul, centers its philosophy on restoring inherent, natural beauty, as suggested by its name 'Bonyeon (本然)', rather than artificial alteration.

Medical Staff Competence

Representative Director Kim Hyung-soo is a board-certified plastic surgeon with extensive clinical experience at Nana and For You Plastic Surgery, specializing in anti-aging and lifting, and recognized for academic research (Best Paper Award 2016).

Core Procedures

The clinic focuses on non-surgical lifting and petit plastic surgery, including complex procedures like 'Bonyeon Signature Dual Lifting (Jamber Thread + Juvelook Volume)' and advanced laser lifting using Ulthera, Thermage, and Volnewmer.

Reputation & Characteristics

Maintaining high ratings (9.2~9.3) on platforms like Gangnam Unni, it's praised for avoiding overtreatment and offering 'custom design' consultations tailored to individual patient characteristics.

Hospital Information

Founding Ideology and Medical Principles

Bonyeon Plastic Surgery promotes "healthy and natural beauty," with 'Bonyeon (本然)' signifying a pursuit of 'Well-aging' that maximizes unique charm beyond simple anti-aging. Director Kim Hyung-soo established the hospital with the principle of "a medical team I can entrust my family to."

Its core values are Right Path (Jeongdo), Accuracy (Jeonghwak), and Honesty (Jeongjik), prioritizing trust, recognizing patients as individuals, and taking responsibility from consultation to post-procedure care.

Location and Facility Infrastructure

The hospital is located on the 7th and 8th floors of the BLOCK77 Building, 17 Seocho-daero 77-gil, Seocho-gu, Seoul, situated between Gangnam Station and Sinnonhyeon Station, ensuring high accessibility.

For patient convenience, night clinics are available until 9:00 PM on Mondays and Fridays, and Saturday services run until 5:00 PM.

Director Kim Hyung-soo Profile

Professionalism & Academic Background

Qualification: Plastic Surgery Specialist.
Academic Activities: Regular member of the Korean Society of Plastic and Reconstructive Surgeons, the Korean Society for Aesthetic Plastic Surgery, and the Korean Association of Plastic Surgeons.
Awards & Research: Won the Excellent Paper Award at the Korean Society of Plastic and Reconstructive Surgeons in 2016. Experience training at the Department of Plastic Surgery at the University of Tokyo Hospital, Japan.
Advisory Activities: Advisory doctor for Merz, Shurink Universe Official Exclusive Member, and Rejuran VVIP Club Member, showcasing expertise in latest devices and boosters.

Major Career Path

Former Director at Nana Plastic Surgery: Gained extensive experience in various plastic surgery and procedure cases at a large-scale clinic.
Former Representative Director at For You Plastic Surgery (Level Up Plastic Surgery): Led overall hospital operations and medical treatment, focusing on anti-aging surgery, body contouring, and lifting equipment procedures.

Cooperative Medical Staff

In addition to Representative Director Kim Hyung-soo, Bonyeon Plastic Surgery features specialized medical staff including Director Lim Hwi-young (Yonsei Univ., Konkuk Univ. School of Med., active in Korean Academy of Melasma and Laser, Korean Lifting Research Society), and Director Hwang Si-won (Catholic Univ. of Korea College of Med.).

Major Fields of Treatment & Signature Procedures

Bonyeon Plastic Surgery specializes in non-invasive or minimally invasive anti-aging procedures using lasers, thread lifting, and fillers, aligning with modern aesthetic trends for natural improvement and minimal recovery.

Bonyeon Signature Dual Lifting

A representative complex program combining procedures with different mechanisms. The 'Nasolabial Fold Dual Lifting' integrates Jamber Thread for physical volume and lifting with Juvelook Volume to stimulate collagen production from within.

It achieves natural three-dimensionality by simultaneously filling sunken areas and lifting sagging ones.

High-End Laser Lifting

Utilizes premium equipment like Ulthera Prime (HIFU for SMAS layer), Thermage FLX (RF for dermis tightening and fine wrinkle improvement). Equipped with Shurink Universe, Volnewmer, and Onda Lifting for customized elasticity lifting designs.

Emphasis on genuine tips and accurate shot counts, guided by Director Kim's expertise as a Merz Aesthetics advisory doctor.

Design Petit Plastic Surgery

'Bonyeon Signature Design Filler' focuses on facial harmony for areas like lips (Restylane Kysse), forehead, and nasolabial folds. It avoids standardized injections.

Skin booster procedures such as Rejuran Healer and Juvelook are also offered to improve skin texture and hydration.

Body and Contour Management

The 'Bonyeon Line Injection' is a procedure designed to decompose unnecessary fat in facial and body lines, inducing fat cell destruction to help create smooth and harmonious contours.

Reputation and Patient Experience

Quantitative & Qualitative Evaluation

High Ratings: Records high ratings of 9.2/10 (hospital) and 9.3/10 (Director Kim) on platforms like Gangnam Unni, with over 1,000 director reviews and 2,300+ procedure reviews.
Consultation Style: Director Kim's consultations are frequently described as "meticulous" and "no excessive recommendations," accurately identifying patient needs without pushing unnecessary procedures.
Natural Results: Patient reviews frequently use the keyword "natural," indicating that the hospital's philosophy of 'natural beauty' is consistently achieved in procedure outcomes.
Reliability: Maintains a positive reputation on verified platforms like Sungyesa due to its real-name medical treatment system, assuring no shadow doctors or ghost surgeries.

Competitiveness (Strengths) & Considerations

Strengths:

Responsible Treatment by Specialist: Representative Director Kim Hyung-soo, a plastic surgery specialist, provides stable, experienced-based results from consultation to procedure.
Custom Hybrid Procedures: Expertise in combining thread lifting, lasers, and skin boosters for synergistic effects, offering tailored solutions.
Honest Medical Philosophy: Fosters long-term trust by avoiding overtreatment and committing to genuine products and correct quantities.

Considerations:

Bonyeon Plastic Surgery focuses on lifting, anti-aging, and petit plastic surgery rather than major surgeries requiring general anesthesia (e.g., facial contouring, breast surgery). It is ideal for patients seeking natural improvement in aging and detailed image correction, rather than dramatic skeletal changes.

Comprehensive Analysis & Conclusion

In conclusion, Bonyeon Plastic Surgery and Representative Director Kim Hyung-soo define themselves as a medical institution pursuing "natural anti-aging based on verified skills." The hospital's greatest strength lies in its specialist director, with a solid academic background, providing customized solutions to individual patients by optimally combining the latest equipment and trendy procedure methods (Juvelook, Jamber threads, etc.).

Right Path

(Jeongdo)

Accuracy

(Jeonghwak)

Honesty

(Jeongjik)

Sources

Note: Some links are direct from markdown and may require review.