Overview
The landscape of Korean medical services has increasingly moved towards specialization, with Traditional Korean Medicine (TKM) clinics carving out significant niches in dermatology and obesity management. Haneulche Korean Medicine Clinic (Bundang Branch), led by Representative Director Lim Gyu-jeong, stands as a prominent example of this trend. This report provides an in-depth analysis of the clinic's operational structure, the director's unique professional trajectory, clinical methodologies, and the broader business ecosystem he has established.
The clinic operates within the Haneulche network, a nationwide franchise of Korean medicine clinics focused on skin disorders and diet. However, the Bundang branch is distinguished by the specific profile of Director Lim, whose background in food biotechnology from Korea's top university adds a scientific dietary dimension to traditional herbal treatments. This analysis synthesizes data regarding his academic history, clinical focus, patient reputation, and associated business ventures to provide a holistic view of the institution.
Key Insights
Dual Expertise
Director Lim Gyu-jeong holds degrees in Food Science & Biotechnology (Seoul National University, top entrant) and a Ph.D. in Korean Medicine (Daejeon University), integrating dietary management with traditional treatments.
Specialized Dermatology Focus
The Bundang branch specializes in refractory skin diseases, particularly acne, scars, and viral warts, combining internal herbal medicine with director-performed external procedures.
Health Food Business Expansion
Director Lim is CEO of "Haneulche Health & Beauty," extending clinical diet prescriptions into tangible, diet-friendly lifestyle products (e.g., chicken breast, low-sugar sauces).
Patient-Centric Reputation
Patients praise the director's meticulous approach, noting he personally performs acne extractions and offers detailed consultations, fostering high trust and satisfaction.
Director Lim Gyu-jeong's Profile
Academic Background & Intellectual Distinctions
- Seoul National University (SNU): Top entrant to the Department of Food Science and Biotechnology.
- Daejeon University: Graduated from the College of Korean Medicine; earned Master's and Ph.D. in Korean Medicine.
- Mensa Korea: Full member, highlighting intellectual capability.
Professional Career & Clinical Experience
- Representative Director, Haneulche Korean Medicine Clinic (Bundang Branch)
- CEO, Haneulche Health & Beauty
- Representative Director, The Better Korean Medicine Clinic (Deonaeun)
- Director, Haneulche Korean Medicine Clinic (Gangnam Apgujeong Main Branch)
- Director, "Aesthetic from Paris" (Dalphin Aesthetic)
- Medical Advisor & Special Appearance, Netflix Series *Kingdom*
Academic & Professional Affiliations
- Dermatology & Aesthetics: Korean Society of Korean Ophthalmology, Otolaryngology & Dermatology; Society of Korean Clinical Science
- Obesity & Diet: Society of Korean Medicine for Obesity Research
- Women's & Children's Health: Korean Society of Oriental Gynecology; Korean Society of Oriental Pediatrics
- Therapeutics: Korean Pharmacopuncture Institute
Haneulche Korean Medicine Clinic - Bundang Branch
Location & Accessibility
- Address: 3rd Floor, Geumhwa Building, 19 Hwangsaeul-ro 360-beon-gil, Bundang-gu, Seongnam-si, Gyeonggi-do
- Proximity: Approximately 225 meters from Seohyeon Station, a major transit point, ensuring high accessibility.
Network Infrastructure
The Bundang branch is part of the Haneulche Korean Medicine Clinic network, which includes major branches in Gangnam, Hongdae/Sinchon, Nowon, Suwon, Incheon, and other major cities. This network allows for shared clinical data, standardized treatment protocols, and collective marketing, providing a level of reliability associated with large medical franchises.
Operational Characteristics
- Consultation Modalities: Offers both in-person and non-face-to-face consultations. Non-face-to-face consultations for diet herbal medicine prescriptions are offered without a consultation fee.
- Operating Hours: Accommodates working professionals with specific scheduling: Thursdays (late start at 3:00 PM for evening clinics) and Saturdays (operations without a lunch break for weekend availability).
Clinical Specialties & Major Procedures
Dermatological Treatments
- Acne Treatment: Core competency, treating various forms of acne and sequelae. Director personally performs extractions; therapies include herbal peeling, acupuncture, customized herbal medicine.
- Viral Warts (Verruca): Treatments for flat warts, common warts, and molluscum contagiosum, often with pricing events.
- Chronic Skin Diseases: Treats atopic dermatitis, psoriasis, eczema, seborrheic dermatitis, folliculitis, and hives, typically through immunomodulation with herbal medicine.
Diet & Obesity Management
- Herbal Diet Medicine: Prescriptions tailored to suppress appetite, boost metabolism, and detoxify.
- Integration with Food Products: Connects patients with "Haneulche Health & Beauty" food products for nutritional compliance during weight loss.
General Korean Medicine
- Traffic Accident Treatment: Handling musculoskeletal injuries and post-accident sequelae covered by automobile insurance.
- Women’s Health: Treatment for menstrual pain and other gynecological issues.
- Post-Plastic Surgery Care: Treatments to reduce swelling and bruising following cosmetic surgery.
Business Ecosystem: Haneulche Health & Beauty
A distinguishing feature of Director Lim Gyu-jeong is his dual role as a clinician and a business entrepreneur in the food industry.
Corporate Structure
Director Lim is the CEO of Haneulche Health & Beauty, a company distinct from the clinic but highly synergistic with its medical goals. This venture capitalizes on the "healthy pleasure" trend in Korea.
Product Lineup
- Chicken Breast Products: Various flavors of chicken breast sausages and steaks.
- Low-Sugar/Diet Foods: "Tank Tank Ball" (likely a konjac or protein ball product), low-sugar sauces, and diet-friendly snacks.
- Cosmetics: "Haneulche Cosmetic" lines, including toners, creams, and sunscreens, recommended or used within the clinic for skin patients.
Strategic Synergy
This business model allows the clinic to offer a "total solution." A patient visiting for diet treatment receives not only acupuncture and herbal medicine but also access to specific food products developed by their doctor (who is also a food scientist), potentially increasing trust and adherence to the diet plan.
Reputation & Patient Feedback
Quantitative Metrics
- Ratings: High rating (5.0/5.0) on medical review platforms like Goodoc and Yeoshin Ticket.
- Patient Volume: Haneulche network claims over 157,000 patients treated for acne/skin diseases across all branches, with the Bundang branch contributing over 3,200 patients (as of March 2024).
Qualitative Feedback & Considerations
- Director's Involvement: Consistently praised for personally performing procedures like acne extrusion, perceived as "meticulous" and "worth the money."
- Kindness & Detail: Reviews describe the director as "kind" and "meticulous," highlighting a strong bedside manner and detailed consultations.
- Efficacy: Patients report satisfaction with acne and scar treatment results, noting improvements in skin texture and pigmentation.
- Consideration: While ratings are high, the absolute number of publicly visible reviews in snippets is relatively low, which might be a factor for patients seeking broader review consensus.
Conclusion
Haneulche Korean Medicine Clinic - Bundang Branch represents a modern evolution of Traditional Korean Medicine, where specialized clinical focus meets scientific background and commercial expansion.
For patients in the Bundang area seeking treatment for chronic skin conditions or obesity, this clinic offers a comprehensive regimen that combines the holistic approach of Korean medicine with the nutritional expertise of food science. The director's active role in both clinical procedures and product development suggests a hands-on, detail-oriented philosophy that is well-regarded by his patient base.
Distinctive Advantages:
- Scientific Authority: Representative Director Lim Gyu-jeong's background as a top Seoul National University Food Science entrant and a Mensa member provides a layer of intellectual and scientific credibility that distinguishes him from typical TKM practitioners.
- Integrated Care Model: The clinic offers a seamless integration of medical treatment (herbal medicine/acupuncture) and lifestyle management (dietary products/cosmetics), facilitated by the director's parallel business ventures.
- Hands-On Leadership: The commitment of the director to personally perform labor-intensive procedures like acne extraction fosters high patient trust and satisfaction.