Analysis Report

EU Oral & Maxillofacial Surgery

In-Depth Analysis of Chief Director Kim Jong-yoon

Facial Bone Surgery Patient Safety Honest Consultation

Key Summary

Specialty-Focused Hospital

EU Oral & Maxillofacial Surgery specializes in facial bone surgeries like double jaw surgery and facial contouring, distinguishing itself from general plastic surgery clinics.

Veteran Medical Staff

Chief Director Kim Jong-yoon (Yonsei University, Gangnam Severance, ID Hospital) leads a two-director system with Chief Director Shin Hee-jin, bringing extensive experience.

Patient Safety System

Prioritizes safety with a real-name surgery system, CCTV in operating rooms, and resident anesthesiologists to prevent ghost surgery and ensure care.

Honest Consultation & Communication

Gains trust by avoiding overtreatment and offering frank advice. Actively resolves information asymmetry through channels like the 'EUTUBE' YouTube channel.

Medical Staff Profile

Chief Director Kim Jong-yoon

Education & Qualifications

  • Master's degree, Graduate School of Dentistry, Yonsei University
  • Certified Specialist in Oral and Maxillofacial Surgery

Major Career

  • Completed residency in Oral and Maxillofacial Surgery at Gangnam Severance Hospital, Yonsei University College of Dentistry
  • Former Director at ID Hospital (extensive experience in double jaw and contouring surgeries)
  • Regular member of the Korean Association of Oral and Maxillofacial Surgeons
  • Regular member of the Korean Association of Maxillofacial Plastic and Reconstructive Surgeons

Specialty & Style

  • Mainly performs double jaw surgery and facial contouring surgery.
  • Precise analysis of facial measurements, direct and honest advice.
  • Known as "The Yoo Jae-suk of EU" for witty and friendly communication, yet firm on medical opinions.
  • Actively involved in post-operative care, including personal feedback in the recovery room.

Chief Director Shin Hee-jin

Education & Qualifications

  • Completed residency in Oral and Maxillofacial Surgery at Seoul St. Mary's Hospital, The Catholic University of Korea
  • Certified Specialist in Oral and Maxillofacial Surgery

Major Career

  • Former Director of Double Jaw/Contouring Center at ID Hospital
  • Former Director at Face Line Plastic Surgery
  • Extensive experience in large hospitals.

Specialty & Style

  • Strength in asymmetry correction, lantern jaw, and protruding mouth surgeries.
  • Emphasizes balancing patient desires with medical possibilities during consultations.
  • Provides meticulous and systematic consultations and post-operative care.
  • Described as having a "Tsundere" style (serious and chic, but deeply caring).

Cooperative System

Resident Anesthesiology Specialist

An anesthesiology specialist resides in the hospital to monitor the entire surgical process, guaranteeing safety for general anesthesia surgeries.

Orthodontics Collaboration

An in-house orthodontics department allows integrated management of surgical plans and orthodontic treatment, enhancing occlusal stability and patient convenience.

Hospital Overview & Philosophy

Hospital Information and Location

EU Oral & Maxillofacial Surgery is located on the 2nd floor of Rex Tower, 108 Dosan-daero, Gangnam-gu, Seoul (near Sinsa Station).

The hospital name 'EU' symbolizes expertise in facial bone surgery. It is registered as a medical institution attracting foreign patients and actively draws overseas patients.

Founded by oral and maxillofacial surgery specialists, led by Chief Director Kim Jong-yoon, it focuses on strengthening expertise in facial bone surgery and aims for both functional recovery and aesthetic improvement.

Clinical Philosophy: Safety and Honesty

Daily Surgery Quota System

The number of surgeries performed daily is limited to ensure medical staff maintain optimal condition, differentiating it from factory-style clinics and enhancing surgical perfection.

Avoidance of Overtreatment

The clinic is known for not recommending surgery if the effect is minimal or unnecessary, providing straightforward, realistic advice to manage patient expectations.

Digital Diagnostic System

Utilizes 3D-CT and Morpheus equipment to predict changes in both bone structure and soft tissues, helping to reduce errors and visualize concrete results.

The medical staff continuously researches digital technology to improve surgical accuracy, including publishing papers on digital matching technology.

Major Medical Subjects & Procedures

Orthognathic Surgery (Double Jaw Surgery)

Corrects the position and shape of the maxilla and mandible simultaneously to resolve functional and aesthetic problems such as lantern jaw, facial asymmetry, long face, and protruding mouth.

  • Utilizes 3D CT and Morpheus 3D simulation for precise surgical planning.
  • Cost: Roughly between 9.9 million KRW and 20 million KRW, varying by case.

Facial Contouring Surgery

Includes cheekbone reduction, square jaw surgery, and chin tip surgery (V-line). Aims to smooth facial lines, reduce face size, and improve overall image.

  • Performed considering patient's skin thickness, elasticity, and bone shape.
  • Patients are informed if the effect may be minimal to prevent unnecessary surgery.
  • Cost: For a set of 3 surgeries, approximately 3 million KRW (event price) to 12 million KRW.

Other Procedures

Anterior Segmental Osteotomy (ASO)

Corrects the mouth profile by pushing the gum bone backward.

Revision Surgery

High-difficulty surgery to resolve dissatisfaction or side effects from previous procedures.

Dental Orthodontics

Provides orthodontic treatment linked with surgical plans for integrated care.

Reputation and Patient Review Analysis

Positive Evaluations

  • Satisfaction with Surgical Results: Numerous reviews praise both functional (chewing, pronunciation) and aesthetic improvements.
  • No Overtreatment: High trust is built on the frank consultation attitude, even dissuading surgery if not effective or recommending simpler procedures.
  • Post-operative Care: Directors personally visiting the recovery room and providing swelling management are frequently highlighted.
  • Kindness: Staff, especially nurses and the orthodontics director, are often commended for their meticulous and kind care.

Negative / Considerations

  • Consultation Time & Depth: Some patients feel the director's consultation time is short or not detailed enough for the fee, as directors have a style of quickly pointing out key issues.
  • Waiting Time: Due to popularity, waiting times can be long, and staff may seem busy, leading to delayed responses.
  • Cost: Perceived as more expensive than general low-cost clinics, though many find it reasonable given the expertise and safety measures.

Overseas Patient Reputation

Known as "EU Dental" among foreign patients. Positive reviews cite its specialization and ability to create natural results. Services like English interpretation are provided to enhance accessibility.

Marketing & Communication: 'EUTUBE' and Transparency

YouTube Channel 'EUTUBE'

Actively utilizes YouTube to provide surgical information, patient vlogs, director Q&As, and operating room reveals. This helps to demystify surgery and builds trust through direct engagement.

Emphasis on Transparency

Content frankly discusses the surgical and recovery processes, including potential side effects, strengthening the brand as a 'trustworthy hospital' and addressing information asymmetry in the industry.

Conclusion

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EU Oral & Maxillofacial Surgery and Chief Director Kim Jong-yoon are solidifying their position based on 'expertise faithful to the basics' and a 'patient-centered safety system.'

It is evaluated as one of the safe and trustworthy options for patients considering high-difficulty surgeries such as double jaw surgery or facial contouring surgery. The institution is particularly suitable for patients who prioritize functional recovery as well as aesthetic improvement.

Expertise

High proficiency of oral and maxillofacial surgery specialists.

Patient Safety

Transparent operation, systematic cooperative system, no ghost surgery.

Transparency

Honest consultation, avoidance of overtreatment, active patient communication.