Analysis Report

Hani Plastic Surgery

Representative Director Choi Jung-hoon In-depth Analysis

Eye Aesthetics Circle Canthoplasty Patient Safety

Key Points

Clinic Identity

Hani Plastic Surgery is a specialized aesthetic clinic in Gangnam, Seoul, focused on ocular and nasal surgeries with personalized care.

Leadership

Led by Representative Director Choi Jung-hoon, a board-certified plastic surgeon experienced in major institutions.

Signature Procedure

Recognized for "Circle Canthoplasty," a proprietary technique creating a rounder, softer, "puppy-like" eye shape.

Safety & Ethics

Emphasizes a "one-doctor system" (Dr. Choi performs all surgeries) and uses CCTV in operating rooms for transparency.

원장 프로필: Dr. Choi Jung-hoon

Academic Background and Training

  • Board Certified Plastic Surgeon (Republic of Korea)
  • Former Clinical Adjunct Professor at Inje University Sanggye Paik Hospital
  • Fellowship/Training at University of Texas MD Anderson Cancer Center, Houston, TX

Professional Career and Evolution

  • Former Director at Wonjin Plastic Surgery
  • Former Director at DA Plastic Surgery
  • Founder of Hani Plastic Surgery, pivoting to personalized care

Academic Contributions and Memberships

  • Member of the Korean Society of Plastic and Reconstructive Surgeons (KSPRS)
  • Member of the Korean Society for Aesthetic Plastic Surgery (KSAPS)
  • Member of the Korean Association of Clinical Plastic Surgeons
  • Member of the International Confederation of Plastic Reconstructive and Aesthetic Surgery (IPRAS)
  • Published research in *Archives of Plastic Surgery* on facial esthetic units and laser treatments.

병원 정보

Location and Infrastructure

Hani Plastic Surgery is located on the 9th floor of the Giordano Building (Hyobong Building), at 1, Gangnam-daero 65-gil, Seocho-gu, Seoul.

Easily accessible via Gangnam Station (Exit 10) and Sinnonhyeon Station.

The facility features specialized consultation rooms, operating theaters equipped for local and sedation anesthesia, and dedicated recovery areas.

Operational Hours:

  • Weekdays: 10:00 AM – 7:00 PM
  • Saturdays: 10:00 AM – 4:00 PM
  • Sundays/Holidays: Closed

Operational Philosophy

The core philosophy of Hani Plastic Surgery is "Focus on Beautiful Eyes".

It positions itself as a specialist center for eye surgery, moving away from a generalist "factory" model.

The operational model is based on a "representative director responsibility system," where Dr. Choi Jung-hoon personally performs all surgeries.

The clinic emphasizes "Safe Surgery and Post-operative Care" (안심수술·사후관리), ensuring adherence to safety protocols and the head surgeon's direct involvement.

주요 시술

Eye Surgery Specialization

Circle Canthoplasty (써클트임)

Signature procedure creating a round, soft, "puppy-like" eye shape by combining Lateral and Lower Canthoplasty, avoiding a fierce look. Targets short horizontal eye length and upward-slanting eyes.

Natural Adhesion Double Eyelid Surgery (자연유착)

A non-incisional method for double eyelids, offering reduced scarring, faster recovery, and lower risk of the "sausage eye" effect. Known for customized "Semi-Out" lines.

Revision Eye Surgery (눈재수술)

Corrects failed surgeries like "sausage eyes," asymmetry, loosened double eyelid lines, and scar revision. Dr. Choi advocates a conservative approach with specific timing recommendations.

Other Aesthetic Procedures

3D Rhinoplasty

Nose surgeries tailored to facial balance, addressing concerns such as low bridges, bulbous tips, and short noses.

Middle Face Lift & Anti-Aging

Procedures including "Double Ulthera" and thread lifts are offered to address signs of aging, particularly for middle-aged patients seeking facial rejuvenation.

평판 분석

Positive Factors

  • Aesthetic Sensibility: Dr. Choi designs lines suited to individual facial features, with "Semi-Out" and "Circle Canthoplasty" results frequently praised.
  • Communication Style: Confident and direct, clearly stating possibilities and limitations, which builds patient trust.
  • Post-Operative Care: Patients note good follow-up, including beneficial deswelling injections and laser treatments crucial for recovery.
  • High Ratings: Holds 9.5/10 on Gangnam Unni (500+ evals) and 4.0/5.0 on Sungyesa (193 evals), indicating strong patient satisfaction.

Considerations

  • Waiting Times: Due to the clinic's popularity and the one-doctor system, longer waiting times for consultations and surgeries can occur.
  • Cost: Pricing may be higher than "event" prices at larger "factory" clinics, though often justified by personalized care.
  • Directness: While appreciated by many, a minority of patients might find Dr. Choi's direct communication style less comforting if they prefer a more empathetic approach.
  • Recovery Variations: As with any surgery, occasional reports of asymmetry or prolonged swelling exist, usually managed during follow-up.

Conclusion

Hani Plastic Surgery represents a specialized boutique clinic within the Korean aesthetic market, intensely focusing on eye surgery and leveraging the unique branding of "Circle Canthoplasty" to differentiate itself from generalist "factory" hospitals.

Dr. Choi Jung-hoon combines the technical proficiency gained from high-volume environments with a commitment to surgeon accountability. The clinic's safety measures, including CCTV and a one-doctor policy, effectively address key concerns of modern plastic surgery consumers.

It stands as a reputable choice for ocular aesthetics, particularly for those seeking specific trendy styles. However, prospective patients should be mindful of potentially higher costs and longer wait times inherent in a premium, single-surgeon practice.

Core Values

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Specialized Ocular Aesthetics

Intensive focus on eye surgeries and proprietary techniques like Circle Canthoplasty.

"

Surgeon Accountability & Safety

One-doctor system, CCTV in ORs, and a strong commitment to patient safety.

"

Personalized & Trend-Sensitive Care

Customized aesthetic designs and responsiveness to current beauty trends.

Sources