EU Oral & Maxillofacial Surgery · Shin Hee-jin Analysis Report

Key Points of EU Oral & Maxillofacial Surgery

Specialty-Focused Hospital

EU Oral & Maxillofacial Surgery specializes in facial bone surgeries, such as double jaw surgery and facial contouring, performed by oral and maxillofacial surgeons, pursuing functional and aesthetic effects.

Experienced Director

Representative Director Shin Hee-jin, a former resident at Catholic University of Korea Seoul St. Mary's Hospital, gained extensive clinical experience at large-scale plastic surgery clinics (ID Hospital, Faceline).

Safety System & Reliability

Safety and trust are secured through a real-name system without substitute surgeries (shadow doctors), the permanent presence of an anesthesiologist, and operating room CCTVs.

Cooperative Diagnosis & Care

The perfection of pre- and post-operative dental orthodontics is enhanced through a cooperative system, and systematic post-operative management programs are provided.

In-depth Analysis of Medical Staff: Representative Director Shin Hee-jin

Education and Major Career

Representative Director Shin Hee-jin possesses a unique background, having followed the orthodox elite course as an oral and maxillofacial surgery specialist and then gaining experience at the forefront of the aesthetic plastic surgery field.

Specialist Qualification: Completed residency and obtained specialist qualification at the Department of Oral and Maxillofacial Surgery, Catholic University of Korea Seoul St. Mary's Hospital.
Major Career: Served as the Director of the Double Jaw/Contouring Center at "ID Hospital," and as a Director at "Faceline Plastic Surgery" before opening his own practice.
Academic Activities: Active as a regular member and specialist in major societies such as the Korean Association of Oral and Maxillofacial Surgeons, the Korean Academy of Maxillofacial Plastic and Reconstructive Surgeons, and the Korean Academy of Oral and Maxillofacial Implantology.

Philosophy and Consultation Style

Synthesizing patient reviews and interviews, Director Shin Hee-jin's style can be summarized as "Honest (Fact-based)" and "Tsundere."

Objective Diagnosis: Known for dissuading patients from surgery if the benefits obtained are minimal or if it is unnecessary.
Communication Style: Through channels like YouTube's 'EUTUBE', he shows a somewhat chic but sincere demeanor. Among patients, he is called by nicknames such as "Fact Bomber" or "Tsundere."
Surgical Performance: The representative director takes full charge from consultation to surgery and progress checks. He strictly implements post-operative recovery room visits to dispel suspicions of substitute surgery (shadow doctors).

Cooperation with Representative Director Kim Jong-yun

EU operates under a dual representative director system with Dr. Shin Hee-jin and Dr. Kim Jong-yun. Dr. Kim Jong-yun is also a graduate of Yonsei University College of Dentistry and served as a director at ID Hospital. The cooperation and cross-verification system between the two directors serves as a factor that strengthens the hospital's professionalism.

Hospital Information and Safety Systems

Overview & Philosophy

EU Oral & Maxillofacial Surgery is a medical institution specializing in facial bone surgery located on Dosan-daero in Gangnam-gu, Seoul (near Sinsa Station and Nonhyeon Station). The name "EU" implies the meaning of specializing in the Face and Jaw, as well as a patient-centered philosophy.

The hospital has obtained certification from the Ministry of Health and Welfare and has been designated as a medical tourism cooperation institution in Gangnam-gu, actively working to attract both domestic and foreign patients. It combines the systems of large hospitals with the meticulous care of private clinics.

Since double jaw surgery and facial contouring surgery are high-difficulty procedures accompanied by general anesthesia, the safety system is a key criterion for choosing a hospital. EU has established the following safety infrastructure.

Operating Room Safety and Monitoring

CCTV Installation: EU emphasizes transparency and relieves anxiety about substitute surgeries by installing and operating CCTVs in the operating room.
Resident Anesthesiologist: An anesthesiology specialist resides in the hospital to manage the entire process from pre-operative examination to intra-operative monitoring and post-operative recovery, enabling immediate response in case of emergencies.
Emergency System: The hospital is equipped with university-hospital-grade emergency equipment such as Uninterruptible Power Supply (UPS) and defibrillators to prepare for unexpected situations.

Diagnosis and Cooperative System

3D Precision Diagnosis: Using 3D-CT and digital simulation equipment, the location of nerve lines, bone thickness and density, and the degree of asymmetry are precisely analyzed.
Cooperation with Orthodontics: EU enhances the perfection of pre- and post-operative orthodontic treatment through cooperation with an in-house orthodontics department or by linking with external specialized orthodontic clinics.

Major Procedures and Surgical Methodologies

EU Oral & Maxillofacial Surgery focuses on facial bone surgery and applies customized surgical methods according to the patient's anatomical structure.

Double Jaw Surgery (Orthognathic Surgery)

Aims for both functional malocclusion correction (lantern jaw, short chin, asymmetry) and aesthetic improvement.

SSRO (Sagittal Split Ramus Osteotomy) vs IVRO (Intraoral Vertical Ramus Osteotomy): Two surgical methods are appropriately selected or mixed depending on the patient's nerve location and temporomandibular joint condition. EU takes an approach that leverages the advantages of both methods.
- SSRO: Primarily used for its wide bone contact area, providing excellent initial fixation force and being advantageous for maintaining temporomandibular joint position.
- IVRO: Advantageous for lowering the possibility of nerve damage and alleviating temporomandibular joint disorders, though it may require a fixation period.
No Transfusion/Minimal Bleeding Goal: Through precise dissection, bleeding is minimized, with the goal of proceeding without autologous transfusion or blood transfusion in most cases.

Facial Contouring Surgery

Contouring 3 Types: Includes zygoma reduction, mandible reduction (square jaw), and chin surgery. There is a tendency to pursue "natural lines" considering the overall proportion and harmony of the face rather than excessive resection.
Cortical Bone Resection: Cortical bone resection to reduce bone thickness is sometimes performed in parallel to maximize the frontal effect.

Revision Surgery and Reconstruction

The clinic operates a revision surgery clinic for patients experiencing failure, dissatisfaction, or functional side effects from previous surgeries. Through 3D analysis, the causes of failure are identified, and issues such as non-union of bones or recurrence of asymmetry are corrected.

Comprehensive Analysis of Reputation and Patient Reviews

This is a comprehensive analysis of reviews from major plastic surgery communities such as Sungyesa, Gangnam Unni, and Babitalk, as well as Google Reviews and the hospital's website.

Positive Evaluation (Pros)

Professionalism and Results: Evaluations such as "Since it's oral surgery, they seem to look at bones more professionally" are dominant. Many reviews note natural lines and distinct functional improvements (chewing, pronunciation).
Reliable Consultation: High trust gained from not recommending unnecessary surgery and clearly explaining the limitations and potential side effects.
Post-operative Care: Systematic post-operative care, with the director directly visiting the recovery room and providing swelling laser management.
Hygiene and Facilities: High satisfaction with the clean and pleasant hospital facilities and private inpatient rooms.

Negative/Realistic Evaluation (Cons & Realities)

Pain during Recovery: Numerous painful reviews about breathing difficulties, throat pain, and nasal congestion immediately after surgery, which are characteristics of double jaw surgery.
Cost: Perceived as somewhat high (e.g., Double jaw + Contouring 3 types around 15~16 million KRW, varying by patient case) as it is not a low-price event hospital.
Waiting Time and Reservation: As a popular hospital, the waiting time for consultation and surgery reservations can be long, and it can be crowded with many waiting patients at certain times.
Staff Friendliness Variance: While trust in the medical staff is high, opinions are occasionally raised that the response of some desk staff or staff members is business-like or less friendly.

Characteristic Reviews (Case Studies)

Case 1 (Double Jaw + Contouring 3 Types):

A patient who received surgery from Dr. Shin Hee-jin 2 years ago mentioned being satisfied without side effects and was convinced there was no substitute surgery through the director's post-op comment that the bone was hard and difficult to cut.

Case 2 (Functional Improvement):

A patient suffering from malocclusion and temporomandibular joint sounds reported that functional discomfort disappeared 8 months after surgery, and self-esteem increased due to aesthetic satisfaction.

Conclusion and Suggestions

EU Oral & Maxillofacial Surgery and Representative Director Shin Hee-jin are establishing themselves as a specialized hospital adhering to 'Safety' and 'Principles' in the field of facial bone surgery in Korea.

“

Professionalism

The combination of deep anatomical knowledge as an oral and maxillofacial surgery specialist and aesthetic sense makes it suitable for both functional and aesthetic goals.

“

Reliability

Principles such as real-name surgery without shadow doctors, CCTV disclosure, and avoidance of overtreatment act as strong trust factors for patients.

“

Patient Safety Focus

Dealing with high-difficulty surgeries, the hospital prioritizes patient safety through robust infrastructure and a principle-centered approach, ensuring careful consideration and management.

Key Considerations

Since they deal with high-difficulty surgeries, patients should be fully aware that the cost is not cheap and the recovery process after surgery can be very difficult. Also, due to the nature of a popular hospital, it is advisable to approach with leeway regarding reservations and waiting times.

Comprehensively, EU is analyzed as the most suitable choice for patients who prioritize "safe and natural results, and functional recovery over dramatic changes."