Key Insights
Premium Retreat
Rest Clinic is a premium aesthetic medical facility in Cheongdam-dong, designed as a "resting space" rather than a cold clinical environment.
Expert Leadership
Led by Representative Director Hong Min-pyo, with US education and extensive experience in high-end lifting procedures at major clinics.
Advanced Specialization
Specializes in anti-aging and contouring, equipped with a full suite of top-tier lifting devices and customized skin boosters.
Personalized Philosophy
Utilizes "Rest Insight," a 1:1 hyper-customized diagnostic approach combining scientific analysis with artistic sensibility for natural beauty.
Representative Director Hong Min-pyo
Academic Background
- Woodside Priory Preparatory School, Palo Alto, CA, USA
- Boston College, Boston, MA, USA
- CHA University School of Medicine (Medical Law/Graduate School of Medicine)
Professional Career
- Director, Muse Clinic (Gangnam Main Branch)
- Head Director (Chief Director), Amred Clinic (Premium Lifting Center)
Professional Affiliations
Clinical Philosophy
“ Dr. Hong's approach is characterized by "delicate hand skills and sharp observation." He emphasizes **1:1 Responsibility Care**, overseeing the entire process from diagnosis to procedure, and a **Naturalism** philosophy, focusing on upgrading the patient's unique beauty naturally. His **Detail-Oriented** nature is even reflected in the clinic's interior design, ensuring every aspect contributes to patient comfort and well-being.
Rest Clinic: Brand & Operation
Brand Philosophy & Identity
Rest Clinic defines itself as a group that "conducts rest," built upon harmonizing technical medical proficiency with a relaxing atmosphere, termed the "Rest Moment."
- **Spatial Design:** Challenges the stereotype of hospitals as cold, sterile spaces. The interior is designed to be "warm, cozy, and hip" to lower patient anxiety.
- **Core Mission:** Extends beyond superficial skin treatment to "healing the mind" and restoring "natural beauty" rather than creating artificial results.
Location & Operational Structure
Strategically situated in Seoul's luxury district, the clinic offers convenient access and a patient-centric operational model.
- **Address:** 3rd & 4th Floors, 12 Seolleung-ro 158-gil, Gangnam-gu, Seoul (Cheongdam-dong 88-20).
- **Accessibility:** ~3 minutes walk from Apgujeong Rodeo Station (Suin-Bundang Line), Exit 4. Valet parking available.
Operational Hours:
- **Weekday Hours:** 10:00 AM – 7:00 PM (Mon, Wed, Thu, Fri)
- **Night Clinics:** Tuesdays until 9:00 PM
- **Weekend Hours:** Saturdays 10:00 AM – 5:00 PM (no lunch break)
- **Reservation System:** Emphasizes a 1:1 responsibility care system, requiring prior reservations.
Clinical Specializations & Major Procedures
Diagnostic System: REST Insight
A proprietary diagnostic process utilizing **Meta-View Analysis** (3D skin analysis) to scientifically assess skin depth, pigment distribution, and aging status. Medical staff provide a "curated" treatment plan.
Lifting & Tightening (Signature Procedures)
A "Full Line-up" of premium lifting devices for all skin layers:
- **Titanium Lifting:** Diode laser for simultaneous lifting, tightening, brightening.
- **Ulthera (Ultherapy):** Micro-focused ultrasound for SMAS layer lifting.
- **Thermage FLX:** Monopolar radiofrequency for dermal tightening and collagen remodeling.
- **Onda Lifting:** Microwave-based system for fat reduction and skin tightening.
- **Sofwave:** Ultrasound device targeting mid-dermis for fine lines and elasticity.
- **Emface:** HIFES and RF for simultaneous facial skin and muscle treatment.
- **Tuneface & Density:** Other RF modalities for customized tightening.
Skin Boosters & Injectables
A wide range of solutions for hydration, regeneration, and natural volume restoration:
- **Boosters:** Rejuran Healer, Juvelook, proprietary "Rest Skin Boosters."
- **Fillers & Botox:** For "Petit Plastic Surgery" correcting volume deficits and wrinkles, focusing on natural results.
Body Contouring
A dedicated body center offering comprehensive treatments:
- **Body Devices:** Body Ulthera, Body Thermage, Body Onda, Body Titanium for sagging skin.
- **Chemical Lipolysis:** Fat-dissolving injections and "Rest Current Therapy" for circulation.
Market Reputation & Analysis
Patient Feedback & Positive Factors
Analysis of patient reviews reveals consistent themes of high satisfaction:
- **High Satisfaction:** Near-perfect rating (9.9/10 on Gangnam Unni).
- **Interior & Atmosphere:** Frequently cited as "private" and "hotel-like," resonating with clients seeking privacy.
- **Kindness & Service:** Staff and director noted for detailed explanations and lack of "factory-style" rushing.
- **Effectiveness:** Users report satisfaction with immediate visible results from procedures like Titanium and Onda lifting.
Competitive Advantage & Pricing Insight
Rest Clinic distinguishes itself through several key strengths and a premium pricing strategy:
- **Equipment Portfolio:** Ownership of the "Big 4" lifting devices (Ulthera, Thermage, Titanium, Onda) plus newer tech like Emface and Sofwave.
- **Director's Heritage:** Dr. Hong's background at Amred (a market leader in lifting) provides immediate credibility.
- **Spatial Branding:** The distinct "Rest" concept helps it stand out in a saturated market.
- **Pricing Strategy:** Adopts a **Premium Pricing Strategy**, justified by its location, state-of-the-art equipment, and superior service level.
Conclusion
Rest Clinic emerges as a sophisticated player in the South Korean aesthetic medical market. By leveraging **Representative Director Hong Min-pyo's** extensive experience in high-end lifting procedures and combining it with a unique **"Rest" spatial philosophy**, the clinic successfully targets the premium segment of the beauty industry.
The facility is characterized by its **comprehensive technological infrastructure** (featuring virtually every major lifting device on the market) and its commitment to **personalized, private care**. Rest Clinic represents a choice for those prioritizing comfort, privacy, and high-tech non-surgical anti-aging solutions. It aims to become a landmark for "healing aesthetic medicine" in the Cheongdam district.