Apgujeong Seoul Plastic Surgery · Choi Joong-hyuk Analysis Report

Executive Summary: Core Competencies

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25 Years of History

Mid-sized institution near Apgujeong Station, Gangnam, with a stable management structure since 2000.

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SNU Alumni Medical Staff

Operated primarily by medical staff from Seoul National University College of Medicine.

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Industry-Leading Safety System

1:1 dedicated anesthesia system with resident anesthesiologist and CCTV in all operating rooms.

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Natural Surgical Style

Director Choi Joong-hyuk highly recognized for pursuing 'naturalness' in rhinoplasty and facial contouring.

Representative Director Choi Joong-hyuk

Specialization and Philosophy

Director Choi Joong-hyuk is the Representative Director of the Nose & Contouring Center. He is highly recognized for his surgical style pursuing 'naturalness' in rhinoplasty and facial contouring, emphasizing the harmony of the patient's natural face.

"Enhancing innate individuality rather than excessive plastic surgery."

Education and Profile

Graduated from Seoul National University College of Medicine and Graduate School.
Completed Fellowship at Seoul National University Hospital Plastic Surgery and appointed as an Advisory Doctor.
Selected as 2017 Best Member by the Korean Association of Plastic Surgeons.

Academic Activities

Regular member of the Korean Society of Plastic and Reconstructive Surgeons and the Korean Society for Aesthetic Plastic Surgery.
Regular member of the Korean Society of Rhinoplasty Surgeons and the Korean Cleft Palate-Craniofacial Association.

Key Medical Staff & Cooperative System

The hospital's medical staff is mostly composed of graduates from Seoul National University College of Medicine.

Rep. Director Lee Min-gu: SNU specialist & Ph.D., handles overall hospital operations, eye surgery and anti-aging procedures.
Resident Anesthesiologist Dr. Jang Chang-ha: Ensures 1:1 responsible anesthesia, minimizing risks from induction to recovery.
Specialist Team: Directors Seon Sang-hoon, Kim Dae-young, and Bae Nam-seok reside to build a cooperative diagnosis system.

Hospital Overview and Infrastructure

Establishment and Location

Apgujeong Seoul Plastic Surgery opened in 2000 and has been providing medical services for over 25 years. It is located at 840 Nonhyeon-ro, Gangnam-gu (Sinsa-dong), near Apgujeong Station, utilizing an independent building (B2 to 5F) to ensure patient convenience and privacy.

840 Nonhyeon-ro, Gangnam-gu, Seoul

Facilities and Safety Infrastructure

The institution prioritizes patient safety and efficiency, operating a 'Floor System' and advanced equipment:

Floor System: Specializes operations by floor, separating consultation, surgery, recovery, and post-care for maximum efficiency.
Operating Rooms & Recovery: Equipped with sterilization systems for infection control and equipment for emergency situations.
Safety Inspection Center: Operates its own inspection facility for one-stop pre-operative tests (diabetes, high blood pressure, ECG, chest X-ray, blood tests) to precisely judge surgical suitability.
Inpatient & Treatment Rooms: Separate inpatient rooms for intensive recovery after surgery and care rooms for swelling management are provided.
3D CT: Used to precisely identify bone structure and nerve line locations during facial contouring and revision rhinoplasty.
Operating Room CCTV: CCTVs are installed inside all operating rooms to fundamentally block suspicions of ghost surgery and build trust with patients.
Emergency Response System: Equipped with defibrillators, emergency kits, and patient-controlled analgesia (PCA), and possesses a system to supply power even during blackouts.

Major Procedures and Surgical Styles

Rhinoplasty

Director Choi Joong-hyuk's rhinoplasty focuses on 'naturalness' and 'restoration of functional structure'.

Design Philosophy: Prefers a 'straight-semicurve' (Jikban-beoseon) line, an intermediate form between straight and semicurve, which considers the overall proportions of the face for a harmonious look.
Materials Used: Primarily autologous septal cartilage & ear cartilage to reduce side effects and implement natural movement of the nasal tip. Autologous rib cartilage is actively used for revision surgery, contracted noses, or insufficient septal cartilage.
Surgical Features: Combines customized osteotomy and alar reduction based on patient's nasal bone and cartilage conditions (e.g., bulbous nose correction, hump reduction) for a sophisticated image.

Facial Contouring

Requires precision in bone cutting while avoiding nerve lines, based on 3D CT analysis.

Procedures: Includes square jaw reduction, cheekbone reduction, and chin tip surgery.
Approach: Focuses on preventing sagging and creating soft lines rather than excessive bone resection.

Other Key Procedures

Apgujeong Seoul Plastic Surgery offers a range of other specialized surgeries.

Eye Surgery: Creates natural double eyelid lines that do not unravel through methods like natural adhesion and incision.
Breast Surgery & Body Contouring: Performs breast augmentation using implants and fat grafting, as well as comprehensive body shape correction.

Reputation and Patient Review Analysis

Positive Evaluations (Pros)

Naturalness of Results: Numerous patient reviews highlight outcomes such as "I became pretty naturally without it looking fake" and "It looks like my original nose," showing high satisfaction among those who avoid flashy and artificial styles.
Trust in Safety: The policy of disclosing CCTV in operating rooms and the fact that an anesthesiologist resides on-site provide great psychological stability to patients.
Friendly Service: There are many positive mentions regarding the friendliness of consultation directors and nursing staff, and systematic pre- and post-operative management.
High Ratings: The clinic maintains high ratings of 9.2~9.4 with over 5,500 reviews on the Gangnam Unni app, indicating high public reliability.

Negative Evaluations & Considerations (Cons)

Waiting Time: Due to the nature of a popular hospital, waiting times may occur even with reservations, and some patients find it difficult to book a consultation.
Short Director Consultation: In the case of Director Choi Joong-hyuk, due to his busy surgical schedule, some patients feel the consultation time is relatively short or express regret that the consultation right before surgery is conducted briefly.
Style Preference: As 'naturalness' is pursued, it may feel somewhat conservative to patients wanting dramatic and flashy changes. Some reviews reported cases where the nasal tip drooped over time or the change felt minimal.

Fact Check: Medical Accidents

Regarding reports of medical accidents (brain death, ghost surgery, etc.) in plastic surgery clinics in the Apgujeong area in the past, no credible reports identifying Apgujeong Seoul Plastic Surgery as a direct party to such incidents were confirmed in search results. The hospital actively markets its 'Safety Promise', 'CCTV Installation', and 'Real Name System' to resolve such distrust in the industry.

Comprehensive Analysis and Conclusion

Apgujeong Seoul Plastic Surgery and Representative Director Choi Joong-hyuk are evaluated to have solidified their position in the Gangnam plastic surgery market based on the core values of 'Safety' and 'Naturalness'.

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Professionalism

The academic background and rich clinical experience of the SNU alumni medical staff provide trust for high-difficulty surgeries.

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Safety Commitment

The resident anesthesiologist and CCTV observation system are differentiation points showing the hospital's strong commitment to patient safety.

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Natural Improvement Style

Director Choi Joong-hyuk's surgical style is directed towards enhancing innate individuality rather than excessive plastic surgery, making it most suitable for patient groups wanting natural improvements.

In conclusion, Apgujeong Seoul Plastic Surgery is analyzed as a suitable choice for medical consumers who value verified medical staff and systematic safety systems, and who prefer conservative and stable aesthetic results. Patients wanting very flashy and drastic image transformations need to clearly coordinate their needs during consultation.