Analysis Report

1mm Plastic Surgery Korea

Do Eonrok Representative Director In-Depth Analysis

Precision Surgery Specialized Eye Care Patient-Centered Trust

Core Strengths

Brand Philosophy: 1mm Precision

1mm Plastic Surgery embodies the philosophy that 'a minute difference of 1mm creates a difference in results,' emphasizing precision and detail in all medical services.

Expert Expertise: Director Do Eonrok

Representative Director Do Eonrok is a board-certified plastic surgeon and Ph.D. with extensive clinical experience as a former director at large-scale BK Plastic Surgery Hospital.

Robust Safety System

Patient trust is ensured through a 'Real-Name Surgery System' to prevent ghost surgery, university-hospital-level safety protocols, resident anesthesiologists, and CCTV operation.

Trusted Patient Care

Receives positive evaluations for conservative, honest consultations that avoid overtreatment, recommending only necessary surgeries, and focusing on natural, patient-centered outcomes.

Director Do Eonrok: In-Depth Profile

Education and Qualifications

  • Board-Certified Plastic Surgeon: Duly certified specialist.
  • Ph.D. in Plastic Surgery: Advanced academic qualification.
  • Specialist Course Completion: DCMC.
  • ASPS Regular Membership: American Society of Plastic Surgeons.

Major Career

  • Representative Director: 1mm Plastic Surgery (present).
  • Director: BK Plastic Surgery (2013~2018) - Extensive experience at a large-scale hospital.

Academic Activities and Research

  • Academic Committee Member: Eye Surgery Study Group, Korean Society of Plastic and Reconstructive Surgeons.
  • Regular Member: Various study groups including Nose Surgery, Anti-aging, Fat Plastic Surgery, Breast Plastic Surgery, Minimally Invasive Plastic Surgery.
  • Textbook Author: Participated in writing 'Aesthetic Plastic Surgery'.
  • International Speaker: Presents patient-customized techniques at conferences like APS (Aesthetic Plastic Surgery).

Awards and External Recognition

  • Korea's Top 100 Doctors: Selected for Plastic Surgery category (2024, 2025).
  • CEO Leadership Grand Prize: 'Trust Management' category (2025).
  • New Korean Award: 'New Korean of the Year' (2024).

Hospital Overview & Philosophy

Basic Information & Location

1mm Plastic Surgery is a specialized medical institution located on Gangnam-daero, Seocho-gu, Seoul, South Korea (near Gangnam Station and Sinnonhyeon Station). It is operated mainly by board-certified plastic surgeons, providing treatments in various cosmetic surgery fields such as eye surgery, nose surgery, lifting, anti-aging, and petit procedures.

Brand Naming and Philosophy

The hospital name '1mm' embodies the medical team's philosophy that "all surgeries begin from the standard of 1mm." This represents a perfectionist will to not leave behind regrets, recognizing that a minute error of 1mm can profoundly impact impression and results.

Director Do Eonrok views plastic surgery as psychological therapy, restoring confidence. He aims for 'predictable and safe surgery' tailored to each patient's gender, age, and anatomical characteristics, rather than mindlessly following trends.

Medical Team Composition & Cooperative System

1mm Plastic Surgery is composed of medical staff with expertise in each field, ensuring comprehensive treatment that considers the harmony of the entire face.

Chief Director Kim Hong-jin

Board-certified plastic surgeon trained at Hallym University Sacred Heart Hospital. Specializes in eye, nose, fat grafting, and lifting. Published in SCI-level journals.

Director Kim Yun-hyun

Board-certified plastic surgeon, graduated from Yeungnam University. Regular member of Korean Cleft Palate-Craniofacial Association and other societies.

Director Lee Dong-yoon

Board-certified plastic surgeon and Ph.D. Experience at Dongguk University Ilsan Hospital and Chang Gung Memorial Hospital (Taiwan). Expertise in microsurgery and reconstruction.

An anesthesiology and pain medicine specialist either resides in the hospital or a dedicated anesthesia system is operated to ensure surgical safety.

Major Clinical Fields & Procedures

While 1mm Plastic Surgery deals with various fields, data analysis confirms overwhelming expertise and patient reviews in the Eye Surgery (especially reoperation and natural adhesion) field.

Eye Surgery (Core Competency)

  • Natural Adhesion Double Eyelid: A surgical method that complements shortcomings of existing buried methods and reduces scarring from incision. Creates non-artificial lines by inducing adhesion through microscopic holes. Recommended for less severe eyelid sagging, little fat, and good eye-opening muscle strength.

  • Eye Reoperation: Operated under the slogan 'The Last Eye Reoperation'. Involves precise analysis of various failure causes (e.g., sausage eyes, asymmetry, unraveling, shape dissatisfaction) for functional and aesthetic restoration.

  • Canthoplasty & Ptosis Correction: Recommends appropriate canthoplasty fitting the patient's eye structure, avoiding excessive opening. Ptosis correction is approached conservatively, performed only when necessary.

Other Key Areas

  • Nose Surgery: Emphasizes 'Fit' tailored to individual facial proportions, including nose bridge, nose tip, and alar reduction. Addresses both functional problems (deviated septum) and aesthetic improvement.

  • Anti-aging and Lifting: Active in middle-aged and youthful plastic surgery. Improves sagging skin and resolves functional problems through procedures like sub-brow lift, upper blepharoplasty, and lower blepharoplasty. Focuses on minimizing scarring.

  • Petit and Skin Procedures: Non-surgical treatments like Botox, Filler, Rejuran Healer, Ulthera, and Thermage. Adheres to principles of using genuine products and appropriate amounts, avoiding overtreatment.

Safety Systems and Operational Infrastructure

1mm Plastic Surgery prioritizes patient safety and trust, operating specific systems to support this commitment:

Real-Name Surgery System

Completely blocks 'Ghost Surgery' by ensuring the consulting surgeon performs the entire operation, building patient trust.

CCTV Operation & Monitoring

Operating rooms are equipped with CCTV, used for evidence in medical accidents and to prevent surrogate surgery, strengthening medical staff responsibility.

Advanced Anesthesia & Infection Management

Includes 1:1 dedicated anesthesia by specialists, university-hospital-level safety equipment (defibrillators, UPS), ACLS certification for staff, and sterile operating rooms.

Reputation Analysis

A comprehensive analysis of actual patient reviews and community reactions reveals key aspects of 1mm Plastic Surgery's standing.

Positive Evaluations (Pros)

  • No Overtreatment (Conscientious Medical Treatment): Numerous reviews highlight that directors dissuaded unnecessary surgeries and recommended only essential ones, significantly increasing trust.
  • Natural Results: Many patients praise results like "It looks like my original eyes" or "People don't know unless I tell them," appealing to those seeking natural beauty.
  • Kind and Professional Consultation: Director Do Eonrok and consultation managers are widely described as accurately identifying patient needs and providing honest advice with professional insight.
  • Pain and Swelling Management: Many reviews report minimal pain during surgery and less post-operative swelling/bruising than expected, leading to faster recovery.

Negative Evaluations and Considerations (Cons)

  • Long Waiting Times: Due to high popularity, patients often experience long waits even with reservations, indicating an area for improvement in patient experience.
  • Difficulty in Reservation: Scheduling consultations and surgeries, especially with Representative Director Do Eonrok, can be challenging, with slots closing early.
  • Likes/Dislikes Regarding Consultation Style: A minority of reviews mention consultations feeling somewhat short or mechanical, though this can depend on individual expectations.

Medical Accidents and Side Effects: No serious medical accidents or legal disputes directly related to 1mm Plastic Surgery or Director Do Eonrok were confirmed in the surveyed data. The hospital operates an after-care system (AS) and transparently communicates coping methods for general side effects.

Comprehensive Analysis & Conclusion

1mm Plastic Surgery and Representative Director Do Eonrok are solidifying a firm position in the Korean plastic surgery market with 'detail faithful to the basics' as their weapon.

1. Harmony of Expertise and Trust

Director Do Eonrok's extensive experience and academic background provide technical trust, while the 'Real-Name Surgery System' and 'No Overtreatment' policies build ethical trust.

2. Specialization in Eye Surgery

Demonstrates strong competence in natural adhesion and reoperation, offering customized surgery tailored to individual patient characteristics, differentiating from mass-production clinics.

3. Patient-Centered Philosophy

Director Do's philosophy that "plastic surgery is psychological therapy" focuses on restoring patient self-esteem, concretized by not recommending unnecessary procedures.

In conclusion, 1mm Plastic Surgery is analyzed as a suitable medical institution for patients who seek safe and natural results and value honest communication with medical staff. However, the long waiting times and difficulty in reservation due to high popularity are factors to be sufficiently considered before visiting.