Core Summary
Boutique Medical Service
Combines the advantages of a large hospital system with the meticulousness of a private clinic.
Specialized Expertise
Unique clinical experience in 'Witch’s Chin' correction and 'Ponytail Lifting'.
Patient-Centric Philosophy
Pursues 'Agreement (Ilchi)' between patient expectations and surgical results.
Global Recognition
Expanding international reputation and academic exchanges in Japan and Taiwan.
Medical Staff Analysis: Representative Director Moon Hyung-suk
Education & Board Certification
- Kyung Hee University College of Medicine (2008)
- Board Certification in Plastic Surgery, Kyung Hee Medical Center (2013)
- Lifetime Member of Korean Society of Plastic and Reconstructive Surgeons
- Active Member of American Society of Plastic Surgeons (ASPS)
- Active Member of International Society of Aesthetic Plastic Surgery (ISAPS)
Key Career & Technical Evolution
- Former) Director at Secret Plastic Surgery (2016-2019)
- Former) Director at DA Plastic Surgery (2019-2023)
Gained expertise in 'Lifting' and 'Reconstruction/Restoration' surgeries focusing on post-contouring side effects.
- Former) Director at NOTE Plastic Surgery (2023-2024)
- Current) Representative Director at Ilchi Plastic Surgery
Academic Activities & Research Achievements
- 2016 ASPS: Presented on dynamic scleral show correction.
- 2016 BAAPS: Presented on nasolabial fold correction (fillers, Botox, thread).
- 2023 APS: Presented 'Witch's Chin Transparent Muscle Repositioning Plus' and '3R Surgical Method'.
Hospital Overview & Philosophy
Hospital Information & Location
- Location: 3rd Floor, Glaston Building, 108 Bongeunsa-ro, Gangnam-gu, Seoul (Near Sinnonhyeon, Gangnam, Nonhyeon Stations)
- Medical Hours: Weekdays 09:00~18:00 (Friday Night Clinic ~20:30), Saturday 09:00~15:00
- Scale: Operated under a single representative director system, ensuring responsible treatment and blocking shadow doctor risks.
- Safety System: Emergency response system, post-procedure management, and real-name system for medical staff.
- Facilities: Dedicated rest area and structured to prioritize private consultation and recovery.
Brand Philosophy: "Ilchi (一致)"
The hospital name 'Ilchi' carries the meaning "to make the customer's expectations and the surgical result become one" and the motto "to ensure the customer's satisfaction and trust in the medical staff align."
This implies aiming for 'Naturalistic Plastic Surgery' that harmonizes modern beauty based on individual unique beauty rather than excessive plastic surgery.
Core Clinical Competencies
Ilchi Plastic Surgery adopts a 'Selection and Concentration' strategy specialized in Anti-aging (Lifting) and Revision/Restoration rather than a department store-style practice.
Witch’s Chin Correction
Corrects the chin muscle (Mentalis muscle) sagging after facial contouring, making the chin look pointed and long.
- 3R Surgical Method: Independently devised concept (Reconstruction, Repositioning, Restoration).
- Transparent Muscle Repositioning Plus: Uses flap surgery to firmly fix soft tissues without bone drilling, combining intraoral and submental incisions.
- Effect: Restores chin's C-curl line, provides V-line effect, improves functional discomfort.
Ponytail Lifting
Endoscopic lifting surgery offering stronger effects than thread lifting with less burden than traditional facelifts.
- Surgical Principle: Endoscope inserted through minimal incisions inside the scalp and behind the ears, dissecting ligaments and pulling up the SMAS layer.
- Differentiation: Precise dissection with endoscope, natural 'ponytail' design, suitable for post-contouring cheek sagging or patients in their 30s-40s.
Recovery Eye Revision
High-difficulty eye surgery resolving failure or dissatisfaction from previous surgeries.
- Features: Corrects sausage eyes, scars, asymmetry, unraveling, focuses on natural eye shape with 'line restoration' and 'natural adhesion' techniques.
- Middle-aged Eye Surgery: Also addresses aging-related eyelid sagging, including upper and lower blepharoplasty.
Reputation Analysis
The reputation analyzed by synthesizing data from various platforms (Gangnam Unni, Babitalk, Sungyesa, Google, etc.) is as follows.
Positive Reviews (Pros)
- Expertise: Highly praised for solving complex issues like 'Witch's Chin' and 'sagging after contouring' that other hospitals struggle with. Patients note "The director points out exactly what is needed" and "There is no excessive treatment."
- Surgical Results: Many reviews highlight barely visible scars (Ponytail Lifting) and fast recovery, with high satisfaction for natural line improvement.
- Kindness: Consistent positive feedback on the kind and detailed responses from both consultation managers and Director Moon, which significantly built trust with international patients.
Considerations & Potential Drawbacks (Cons)
- Cost: Positioned as premium surgery, prices may be higher compared to budget-oriented clinics (e.g., Ponytail Lifting approx. 3.85M KRW, Witch's Chin approx. 2.75M KRW).
- Reservation Waiting: Due to the single representative director system and international consultation schedules, consultation and surgery reservations might have longer waiting times.
- Realistic Expectations: Director Moon emphasizes that results may vary based on individual skin type or previous surgical history, as is typical with all plastic surgeries.
Conclusion
SWOT Analysis
Strengths: Dr. Moon Hyung-suk's unique 'Witch's Chin Correction' and 'Ponytail Lifting' technical skills, single-person responsible treatment system, high surgical perfection.
Weaknesses: Physical limit on the number of surgeries due to the single director system (possibility of reservation waiting), relatively high price range.
Opportunities: Explosive increase in demand in Asian regions such as Japan and Taiwan, expansion of the lifting/restoration market due to the aging of the population who had facial contouring surgery.
Threats: Proliferation of other hospitals using similar names (Ponytail Lifting, etc.), volatility of the overseas medical tourism market.
Summary
Ilchi Plastic Surgery and Representative Director Moon Hyung-suk can be defined as "Specialists solving aging and side effects occurring after facial contouring."
Based on abundant experience in large hospitals, they have established a solid position in the market by developing unique solutions (3R surgical method, Transparent Muscle Repositioning Plus) to solve 'chin sagging (Witch's Chin)' and 'mid-face sagging,' which were blind spots in the existing plastic surgery market.
It is a hospital that provides customized precision surgery rather than factory-style surgery, and academically, it is recognized by fellow doctors by constantly presenting research results. In particular, it possesses a level where overseas medical staff come to learn the techniques, making it a suitable option for patients wanting high-difficulty revision surgery or natural lifting.