Highvom Plastic Surgery · Cho Ja-kwang Analysis Report

Executive Summary

Natural Aesthetics

Highvom Plastic Surgery advocates a 'young sense' and 'natural beauty', aiming to enhance individual images without excess.

Specialized Procedures

Prominent in 'Transparent Incision Alar Reduction' (minimal scarring) and 'Philtrum Concavity Surgery (C-Curl Surgery)' for philtrum three-dimensionality.

Director's Expertise

Representative Director Cho Ja-kwang is a board-certified plastic surgeon, trained at the Inje University Paik Hospital system.

Market Presence

Holds high ratings (e.g., Gangnam Unni 9.2) on platforms, indicating strong public awareness, though some express concerns on consultation depth.

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Director Cho Ja-kwang: Profile and Expertise

Education & Training

Completed plastic surgery residency at Inje University Sanggye Paik Hospital.
Completed plastic surgery residency at Inje University Ilsan Paik Hospital.
Served as an advisory doctor for Paik Hospital Plastic Surgery.

Academic Activities & Memberships

Regular Member, Korean Society of Plastic and Reconstructive Surgeons (KSPRS)
Regular Member, Korean Society for Aesthetic Plastic Surgery (KSAPS)
Regular Member, Korean Cleft Palate-Craniofacial Association (KCPCA)
Active in KSPRS Research Groups: Eye Plastic Surgery, Nose Plastic Surgery, and Fat Plastic Surgery Research Groups.

Medical Philosophy & Style

"Having distinct values and beliefs" as his strength. As a plastic surgery specialist, he clearly distinguishes between 'what should not be done,' 'what must be done,' and 'what the patient needs' in his practice.

**Customized Design:** Values designs that fit each patient's image rather than standardized beauty criteria. For example, different approaches are applied to patients desiring a glamorous image versus those with a clear and natural image.
**Emphasis on Communication:** Aims for delicate management from consultation to surgery and progress checks, prioritizing the formation of trust with patients.

Hospital Overview and Infrastructure

Basic Information & Location

Highvom Plastic Surgery is located on the 3rd floor of the Peyto Plaza Building, 563 Gangnam-daero, Seocho-gu, Seoul.

**Accessibility:** Within a 1-minute walk from Exit 8 of Nonhyeon Station (Seoul Subway Line 7 and Shinbundang Line).
**Consultation Hours:** Weekdays 10:00 AM - 7:00 PM, Saturdays 10:00 AM - 4:00 PM.
**Closed:** Sundays and public holidays.

Medical Philosophy & Brand Identity

The name 'Highvom' is linked to the slogan "A new spring comes to you," implying a promise to help patients regain the 'spring' (prime) of their lives, the most beautiful period.

**Core Pursuit:** Natural beauty that enhances each individual's unique image rather than excessive and artificial plastic surgery.
**Core Values:** Safety-oriented and patient-centered 1:1 customized treatment.

Medical Systems & Facilities

**Dedicated Recovery & Inpatient Rooms:** Operates separate recovery spaces where patients can rest after surgery.
**Operating Room CCTV:** States that CCTV is installed and operated within the operating rooms to resolve anxiety about substitute surgery (shadow doctors) and provide transparent medical services.
**Anesthesia & Safety System:** Equipped with sleep anesthesia and local anesthesia systems and emphasizes safety protocols for emergency situations.

Clinical Specializations and Procedure Characteristics

Nose Surgery (Rhinoplasty & Alar Reduction)

One of Director Cho Ja-kwang's confident areas, pursuing both functional and aesthetic improvements.

Transparent Incision Alar Reduction

**Surgical Principle:** Microscopic incision on the inner floor of the nostril and uses transparent melting threads to gather the alar.
**Advantages:** Almost no visible scarring, often no need to revisit the hospital for stitch removal, fast recovery and natural results.
**Target:** Suitable for patients whose nostrils are not excessively wide but spread when smiling, or those worried about scarring.

No-Implant Tip Plasty

**Method:** Corrects the tip of the nose using only autologous cartilage (septal, ear cartilage, etc.) without using artificial implants.
**Focus:** Creates natural lines while minimizing concerns about side effects caused by implants.

Philtrum Surgery

Shows strength in philtrum surgery, which has recently become a trend in anti-aging surgery, specifically **Philtrum Concavity Surgery (C-Curl Surgery)**.

Philtrum Concavity Surgery

**Concept:** Creates a C-shaped curve (concavity) on a flat and plain philtrum to give it three-dimensionality.
**Effect:** Provides an optical illusion where the philtrum looks shorter and more distinct, also alleviates concerns about scarring, which is a downside of philtrum reduction.
**Concurrent Procedures:** If the actual length of the philtrum needs to be reduced, 'lateral philtrum reduction' or 'corner lip surgery' can be performed together to improve the proportions of the mid-face.

Eye Surgery (Blepharoplasty)

Natural Adhesion Eyelid Surgery

**Method:** Performs a surgical method that minimizes incisions to induce natural adhesion of tissues.
**Outcome:** Results in less scarring and a lower probability of unraveling.

Canthoplasty (Slit Surgery)

**Method:** Creates a refreshing eye shape by adjusting the size and angle of the eyes through epicanthoplasty (front), upper canthoplasty, lateral canthoplasty (back), and lower canthoplasty.

Other Procedures

Fat Plastic Surgery

Smoothly corrects facial contours through facial fat grafting and liposuction.

Hair Transplant

Operates a hair transplant center for hair loss treatment and hairline correction.

Petit Surgery

Provides non-surgical anti-aging procedures utilizing Botox, fillers, lifting lasers, etc.

Reputation and Patient Experience

Quantitative Evaluation (Ratings)

Evaluations on major aesthetic medical information platforms are generally excellent, suggesting high patient satisfaction.

**Gangnam Unni:** 9.2 points out of 5 (approx. 8,198 evaluations)
**Babitalk:** 4.6 points out of 5 (approx. 4,726 reviews)
**Yeoshin Ticket:** Director Cho Ja-kwang individual rating 9.7 points (over 200 evaluations)

Positive Evaluation Factors

**Natural Results:** Reviews such as "became pretty without it being obvious" and "not excessive" are dominant, especially for alar reduction and philtrum concavity surgery.
**Kind Consultation:** Numerous evaluations state that Director Cho Ja-kwang and manager-level staff thoroughly identify patient needs and respond kindly during consultations.
**Avoidance of Over-treatment:** Gains trust by not recommending unnecessary surgeries and suggesting only procedures essential to the patient.

Negative Evaluations & Concerns

**Wait Time & Factory-like Feel:** Some patients reported long wait times, or felt the hospital atmosphere was somewhat busy, giving a 'factory-like' impression despite reservations.
**Depth of Consultation:** Although a minority opinion, there are reviews stating that the consultation felt insincere compared to other hospitals, or that they felt anxious about the attitude that seemed to decide on surgery too easily, saying "there is no nose that cannot be operated on."
**Rumors Regarding Blacklists:** Questions like "Is Highvom on the blacklist?" are occasionally found in plastic surgery communities, but these are often questions arising from pre-surgery anxiety rather than actual confirmed 'blacklists' of medical accidents.

Side Effects & Safety Management

As with all plastic surgeries, the possibility of general side effects such as bleeding, infection, and inflammation is notified.

**Specific Concerns:** Alar reduction (asymmetry or minimal effect) and philtrum concavity surgery (initial foreign body sensation) are mentioned.
**Post-operative Care:** The hospital appears to be thoroughly performing post-operative care (antibiotic prescription, scar ointment guidance, etc.) to minimize these.

Comprehensive Analysis and Conclusion

Highvom Plastic Surgery and Representative Director Cho Ja-kwang are solidifying a strong position in the Seoul Gangnam plastic surgery market with 'naturalness' and 'safety' as core values.

1. Expertise

Director Cho Ja-kwang possesses expertise verified through university hospital training and academic activities, demonstrating differentiated technical skills particularly in **Nose Surgery (Transparent Incision Alar Reduction)** and **Philtrum Surgery (Philtrum Concavity Surgery)**.

2. Market Position

High ratings on major platforms and a vast number of reviews prove that this hospital is widely chosen by the public. It has strengths in trendy procedures (philtrum, canthoplasty, etc.) targeting the 2030 generation.

3. Patient Experience

While the majority of patients are satisfied with the natural results and kind service, continuous efforts regarding wait time management and maintaining consultation density seem necessary due to the nature of a popular hospital.

In conclusion, Highvom Plastic Surgery is analyzed to be a medical institution suitable for **patients who want natural improvements that harmonize with their features rather than dramatic and flashy changes**, and especially for **patients who are sensitive to scars and prefer non-incision or minimal incision methods**.

This report was written based on publicly available data (hospital website, medical information platforms, news articles, community reviews) searchable as of May 2025, and cannot substitute for subjective medical consultation.