Analysis Report
Representative Director Choi Soon-woo In-depth Analysis
View Plastic Surgery is a large-scale institution in Gangnam, Seoul, established in 2005 with significant medical infrastructure.
Founder Choi Soon-woo is an SNU-trained specialist, gaining wide recognition through his appearances on the TV show *Let Me In*.
The hospital has historically championed "Patient Safety First" and an "accident-free" operational approach.
Recent 2023 vision loss and 2024 patient death incidents have raised concerns and challenged the hospital's safety reputation.
Established in 2005, View Plastic Surgery is located at 107 Bongeunsa-ro, Gangnam-gu, Seoul (near Sinnonhyun Station). It operates as a 'Comprehensive Plastic Surgery Hospital', utilizing an entire 19-story building (4 basement levels to 15th floor above ground) as medical facilities.
The hospital's core philosophy is **"Patient Safety First,"** emphasizing honest medical treatment without shadow doctors (surrogate surgery). It establishes a collaborative system where specialists from plastic surgery, anesthesiology, general surgery (breast examination), and dermatology work together.
"Safety is not an option, but a fundamental principle."
View Plastic Surgery records a high volume of surgeries, holding titles such as 'No. 1 in Breast Implant Usage'.
The facial contouring technology proven by Director Choi Soon-woo on 《Let Me In》 is a core competence.
**View Plastic Surgery** and **Representative Director Choi Soon-woo** are significant entities that have led the large-scale expansion and specialization of the Korean plastic surgery market over the past 19 years. Director Choi Soon-woo's expertise, the brand power built through 《Let Me In》, and the advanced medical system of 19 floors are powerful factors that draw both domestic and foreign patients. In particular, the technical know-how and systematic collaborative system in the fields of **breast surgery** and **facial contouring** receive high evaluations.
However, the recently occurred **vision loss accident** and **foreign patient death case** pose a significant challenge to the "accident-free" reputation the hospital has promoted for a long time. These incidents give rise to critical views not only on the risk of surgery itself but also on the hospital's ability to cope with emergencies and its method of communicating with patients.
Therefore, an evaluation of View Plastic Surgery needs to be approached from a dual perspective: the positive aspect of being a **"large hospital with advanced medical infrastructure and abundant clinical experience,"** and the aspect of being a **"hospital where verification of safety management and post-incident response is required due to recent major medical accidents."** From a patient and academic perspective, while acknowledging the hospital's technical capabilities, a cautious attitude is required when deciding on surgery, comprehensively considering not only the proficiency of individual medical staff but also emergency response manuals, recent accident history, and the results of legal disputes.