One Percent Plastic Surgery Clinic · Dr. Lim Jong-woo Analysis Report

Key Insights

Institution Overview

A specialized medical facility in Seoul, focusing primarily on facial contouring and orthognathic surgery with a "1% detail" philosophy for aesthetic outcome and safety.

Leadership Excellence

Led by Dr. Lim Jong-woo, a board-certified plastic surgeon, SNU alumnus, and former Head of Facial Contouring Center at ID Hospital.

Clinical Specialization

Renowned for "High-3D Zygoma Reduction," "All-for-One Square Jaw Surgery," and "Bespoke V-Line" procedures, emphasizing natural aesthetics.

Robust Safety Protocols

Implements a "Surgery Responsibility Guarantee System" (anti-shadow doctor), on-site board-certified anesthesiologists, and university-hospital-level sterile systems.

Director's Profile: Dr. Lim Jong-woo

"Small differences make a masterpiece. My commitment is to the critical 1% of detail that elevates results from satisfactory to exceptional."

Academic Background & Credentials

Medical Education: M.D., Seoul National University (SNU) College of Medicine (Graduated 2010)
Training: Completed Internship and Plastic Surgery Residency at Seoul National University Hospital (2010–2015)
Certification: Board-certified Plastic Surgeon (2015)

Professional Career

ID Hospital Experience: Center Head of the Facial Bone Surgery Center at ID Hospital (2015–2020)
Current Role: President/Representative Director of One Percent Plastic Surgery Clinic (2020–Present)

Academic Contributions & Affiliations

Co-author of *Facial Bone Contouring Surgery – A Practical Guide*
Speaker at PRS KOREA (2022, 2023) and APS international conferences
Lifetime Member, Korean Society of Plastic and Reconstructive Surgeons (KSPRS)
Regular Member, International Confederation of Plastic Reconstructive and Aesthetic Surgery (IPRAS)

Clinic Overview & Philosophy

Core Philosophy: "The 1% Detail"

One Percent Plastic Surgery Clinic's ethos is derived from the maxim that "small differences make a masterpiece," focusing on the critical "1%" of detail that differentiates satisfactory results from exceptional ones. The clinic operates under a "Total Beauty Solution" framework, primarily focusing on its Facial Bone Contouring Center.

Precision: A commitment to the "1% detail" in surgical planning and execution.
Safety Perfectionism: A zero-tolerance policy for risk, utilizing advanced monitoring and sterile systems comparable to university hospitals.
Patient-Centric Care: Emphasizes treating every patient as a "VIP," ensuring transparency through real-name surgical systems.

Location & State-of-the-Art Facilities

The clinic is situated at 138 Dosan-daero, Gangnam-gu, Seoul (Nonhyeon-dong 5-4), occupying the 7th and 8th floors.

7th Floor: Consultation & Diagnostics

Houses 3D-CT imaging equipment and consultation rooms to facilitate the "Bespoke" planning process.

8th Floor: Surgical Center & Recovery

Contains surgical centers, recovery rooms, and inpatient wards, equipped with sterile air shower systems and uninterruptible power supplies (UPS).

Clinical Specialization & Key Procedures

One Percent Plastic Surgery is most renowned for its Facial Contour Center, leveraging 3D-CT and "Invivo" software for precise preoperative analysis and personalized results.

High-3D Zygoma (Cheekbone) Reduction

A signature procedure designed to reduce facial width while maintaining three-dimensional volume to prevent a flat or sagging appearance.

High-L Osteotomy: Cuts higher on the zygomatic body for maximum reduction of the 45-degree cheekbone.
3D Rotation: Bone is rotated inward, backward, and upward to prevent cheek sagging and enhance frontal volume.
Rigid Fixation: Uses custom-made plates for double or triple fixation to prevent non-union.

All-for-One Square Jaw Surgery

A comprehensive approach addressing the lower face to create a slender jawline, targeting the mandibular angle.

Long-Curved Osteotomy: Smooth curve cutting from ear to chin to avoid secondary angles.
Cortical Bone Resection: Removing the outer layer of the jawbone to reduce frontal width.
Muscle Reduction & Buccal Fat Removal: Addresses masseter muscle hypertrophy and deep cheek fat.

Bespoke V-Line & Chin Surgery

Emphasizes customization based on the patient's "Face MBTI" diagnostic framework for precise chin adjustments.

Customization: T-osteotomy or inverted-V osteotomy adjusted to specific patient ratio requirements.

Other Key Procedures

Beyond facial contouring, the clinic offers a range of procedures by specialized medical staff for comprehensive aesthetic enhancement.

Orthognathic (Double Jaw) Surgery: Correction for lantern jaw, asymmetry, and protruding mouth, with "No-Tie" options.
Eyes & Nose: Performed by specialists like Dr. Kim Jong-gu, focusing on natural harmonization.
Anti-Aging: Mini-lifting, full face lifting, and fat grafting to complement bone surgery.

Medical Team & Safety Systems

Dr. Kim Kyung-hoe (Plastic Surgery)

SNU College of Medicine graduate, former Director at ID Hospital. Specializes in facial contouring, orthognathic surgery, lifting, fillers.

Dr. Kim Jong-gu (Plastic Surgery)

Chosun University College of Medicine, former Professor at Daejeon Eulji University Hospital. Specializes in Rhinoplasty (nose) and Blepharoplasty (eyes).

Anesthesiology Department

Resident board-certified anesthesiologists (Dr. Kim Soo-hyeon, Dr. Son Gyeong-sik) ensure a 1:1 Dedicated Anesthesia System and manage emergency protocols.

Surgery Responsibility Guarantee System

The clinic guarantees that the consultation doctor is the operating doctor, with CCTV in operating rooms, actively combating "Shadow Doctors" concerns.

Market Reputation & Analysis

Positive Reputation Factors

Consultation Quality: Dr. Lim is frequently praised for his calm demeanor, detailed explanations using CT scans, and refusal to recommend unnecessary procedures.
Aesthetic Style: The clinic is generally associated with "Natural" and "Safe" results rather than overly dramatic or artificial "dolly" looks, leading to refined outcomes.
English Proficiency: International patients have noted Dr. Lim's ability to communicate effectively in English, which is a significant advantage for medical tourism.
Safety Perception: The presence of CCTV and the emphasis on the real-name system have built significant trust within the community.

Criticisms & Considerations

Cost: Reviews indicate that the clinic's pricing may be higher than average, reflecting its "premium" positioning and safety systems.
Wait Times: Due to the popularity of the representative director, consultation and surgery wait times can be long.
Recovery Variability: As with all bone surgeries, some patients report significant swelling or numbness (paresthesia) in the immediate post-op period.
Goal Alignment: While largely positive, some users advise potential patients to align their aesthetic goals with the surgeon's "natural" style.

Conclusion

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One Percent Plastic Surgery Clinic, under the leadership of Dr. Lim Jong-woo, occupies a "specialist-boutique" tier in the Korean plastic surgery market. It differentiates itself from massive "factory-style" hospitals by focusing on the specific niche of facial contouring with a high emphasis on safety infrastructure and surgeon accountability.

Key Takeaways

High-Level Expertise

Backed by Dr. Lim's elite academic background and extensive experience at ID Hospital in facial bone surgery.

Robust Safety Measures

Features on-site board-certified anesthesiologists, operating room CCTV, and a "real-name" surgical system for patient trust.

Natural Aesthetic Results

A strong reputation for detailed, refined, and natural-looking outcomes that preserve individual facial character.

For an academic or prospective patient analysis, One Percent Plastic Surgery represents a technically proficient and ethically conscious option within the high-stakes field of craniofacial aesthetic surgery.