Executive Summary
Unique Aesthetic Philosophy
Pursuing a 'Jaryeohan (Natural + Fancy)' style, enhancing aesthetic perfection while preserving individual characteristics under the slogan 'Falling in love with the face (Urban)'.
Specialized Rhinoplasty Expert
Representative Director Choi Eun-kyu, a plastic surgery specialist with extensive experience from university hospitals and large clinics, particularly skilled in complex Rhinoplasty.
Unwavering Patient Safety
Emphasis on robust safety systems, including resident anesthesiologists, operating room CCTVs, and comprehensive emergency response protocols.
Transparent & Engaging Communication
Active information sharing and direct patient communication through the popular 'Urban TV' YouTube channel, fostering trust and understanding.
Hospital Information & Philosophy
Location & Accessibility
Urban Plastic Surgery is strategically located on Gangnam-daero, Gangnam-gu, Seoul, the heart of Korea's plastic surgery industry.
It occupies the 4th floor of the Glass Tower, a prominent landmark situated between Gangnam Station and Sinnonhyeon Station, ensuring excellent accessibility for patients.
- Clinical Hours: Weekdays 10:00 AM - 7:00 PM
- Night Clinic (Fridays): Until 8:00 PM (for office workers)
- Saturdays: Until 5:00 PM (for patient convenience)
Clinical Philosophy & Brand Identity
The brand name 'Urban' signifies "Falling in love with the face" while embodying a sophisticated and modern image.
The hospital's core philosophy revolves around "giving special value to ordinariness," emphasizing personalized designs that respect each patient's individuality, steering clear of factory-style, assembly-line surgeries.
This commitment ensures that every procedure is tailored to enhance natural beauty without compromising unique characteristics.
Director Profile: Dr. Choi Eun-kyu
Education & Board Certification
Dr. Choi Eun-kyu has followed a distinguished academic path, graduating from Hanyang University College of Medicine and obtaining a Master's degree from the same institution.
- Graduated from Hanyang University College of Medicine
- Master's degree from Hanyang University Graduate School
- Completed Internship and Residency at Hanyang University Medical Center
- Board Certified Plastic Surgery Specialist
Major Career & Clinical Experience
His career spans across esteemed university hospitals and prominent large-scale aesthetic plastic surgery clinics.
- University Hospital: Fellow and Outpatient Professor, Department of Plastic Surgery, Hanyang University Hospital (gaining academic foundation and experience in complex reconstructive surgery).
- Large Hospital Tenure: Director at 'Wonjin Plastic Surgery' and 'DA Plastic Surgery' (accumulating extensive clinical cases and diverse patient experiences).
- Current Role: Representative Director of Urban Plastic Surgery (overseeing operations and major surgeries).
- Academic Activities: Regular member of the Korean Society of Plastic and Reconstructive Surgeons and the Korean Society for Aesthetic Plastic Surgery, staying abreast of the latest trends.
Media Engagement: Urban TV
Dr. Choi Eun-kyu actively engages with patients and the public through 'Urban TV', the hospital's YouTube channel. He personally explains rhinoplasty trends, discusses side effects, and conducts Q&A sessions, demonstrating expertise and fostering trust.
Major Medical Fields & Procedure Characteristics
Specialized Rhinoplasty: The 'Jaryeohan' Style
While Urban Plastic Surgery offers a broad range of procedures, Representative Director Choi Eun-kyu's primary focus and expertise lie in Rhinoplasty.
The signature style Dr. Choi pursues is the 'Jaryeohan nose', a portmanteau of 'Natural' (Jayeon-seureoum) and 'Fancy' (Hwaryeo-ham). This refers to a refined, high nasal line that appears sophisticated yet completely natural.
Design Philosophy:
The goal is to create a harmonious nasal line from both frontal and side views, perfectly matching the patient's overall facial proportions. Patient satisfaction is particularly high for bulbous nose correction, transforming blunt nasal tips into slender and elegant forms.
Key Surgical Techniques
- Autologous Rib Cartilage Utilization: Actively used for revision surgeries, cases desiring a more pronounced "fancy" line, or when septal cartilage is insufficient. Dr. Choi employs advanced techniques like 'crushed autologous rib cartilage' for natural bridges and tips.
- Functional & Reconstructive Surgery: Expertise extends beyond simple cosmetic enhancements to high-difficulty revision and reconstructive surgeries, including deviated nose correction and resolving contractured noses.
- Bulbous Nose & Alar Reduction: For bulbous nose cases common in Asia, the focus is on structurally creating a slim nasal tip through meticulous cartilage tying, rather than just simple tissue removal.
Other Clinical Areas:
Beyond rhinoplasty, Dr. Choi also performs breast surgery (e.g., Motiva implants), anti-aging procedures (facial contouring, lifting), and general eye surgery (buried, incision, canthoplasty). The hospital also features a collaboration system with other specialists, such as Representative Director Lee Jung-min, to enhance expertise across various fields.
Hospital Operation System & Safety Management
Anesthesia and Safety Systems
Urban Plastic Surgery places paramount importance on patient safety, investing significantly in establishing robust safety systems.
- Resident Anesthesiologists: Two specialists in Anesthesiology and Pain Medicine are permanently stationed within the hospital. They manage anesthesia safety from pre-operative testing to intra-operative monitoring and recovery, crucial for preventing 'ghost surgeries' and anesthesia accidents.
- Operating Room CCTV: CCTV is installed and actively operated inside the operating rooms, ensuring transparency in the surgical process and building trust with patients and guardians.
- Emergency Response System: The hospital is equipped with Dantrolene (for malignant hyperthermia) and a real-time vital sign monitoring system, enabling immediate response in critical emergencies.
Post-operative Care (A/S) System
Systematic post-operative management is a cornerstone of patient care at Urban Plastic Surgery.
- Warranty Period: A general 1-year A/S policy is in place to responsibly address any issues that may arise after surgery.
- Swelling and Scar Management: Comprehensive after-care programs, including deswelling injections and laser treatments, are provided to aid recovery. The director personally monitors patient progress, reinforcing a commitment to thorough follow-up.
Reputation and Market Analysis
Patient Reviews & Positive Evaluations
Data from platforms like Gangnam Unni, Babitalk, and Sungyesa consistently show an excellent reputation for Urban Plastic Surgery and Dr. Choi Eun-kyu.
- Style Satisfaction: Numerous reviews praise the "Jaryeohan" style, especially for bulbous nose correction, leading to high patient satisfaction.
- Communication Skills: Dr. Choi is commended for accurately understanding patient needs and recommending only necessary surgeries, avoiding overtreatment. The "not a factory-type hospital, director checks progress until the end" aspect is highly valued.
- High Ratings: Maintained a stellar 9.9 rating on Gangnam Unni (1,991 reviews), indicating top-tier patient satisfaction.
Considerations & Negative Feedback
While overwhelmingly positive, some aspects warrant consideration:
- Waiting Time: Due to its popularity, patients may experience waiting times for consultations or treatments.
- Cost: Anesthesia and examination fees might be separate. As a premium service provider, prices may be higher compared to ultra-low-cost clinics.
- Individual Differences: As with any plastic surgery, rare cases of personal dissatisfaction or revision inquiries exist, but this is a general characteristic of the field rather than a specific structural problem of the hospital.
Marketing & Communication Channels
Urban Plastic Surgery actively engages through its YouTube channel, 'Urban TV'.
- Director Choi Eun-kyu personally appears to discuss rhinoplasty trends, side effects (like contractured nose), and conduct surgery Q&As.
- This channel serves as an effective tool to provide professional information and build trust by showcasing the director's expertise and approachable demeanor.
Conclusion
"Urban Plastic Surgery and Representative Director Choi Eun-kyu have solidified a leading position in the Gangnam plastic surgery market, particularly specializing in Rhinoplasty."
Our Core Values
Specialized Rhinoplasty Expertise
Mastery in nasal aesthetics, delivering the 'Jaryeohan' style.
Uncompromising Patient Safety
Advanced safety systems, including resident anesthesiologists and CCTV.
Personalized & Responsible Care
Tailored treatments and dedicated post-operative follow-up.