Hannaeve Plastic Surgery · Son Hyeong-bin Analysis Report

Key Highlights

Regional Large-scale Medical Institution

Hannaeve Plastic Surgery Clinic is a large-scale medical institution in Anyang, Gyeonggi-do, aiming to be a Total Beauty Medical Group (plastic surgery, dermatology, hair transplant). Equipped with Gangnam-level staff and facilities, it offers top-tier services locally.

Expertise of Director Son Hyeong-bin

Representative Director Son Hyeong-bin, a former teaching specialist at the National Medical Center and Director at Gangnam Wonjin Plastic Surgery, possesses extensive clinical experience, particularly excelling in laser-assisted surgeries and anti-aging fields like 'Encore Under-eye Fat Repositioning' based on his overseas training.

Safety-Centered System

The clinic prioritizes patient safety with infrastructure including resident anesthesiologists, a CCTV viewing system for operating rooms, and Uninterruptible Power Supply (UPS) systems, ensuring high reliability and peace of mind for patients.

Systematic Collaboration & Aftercare

Beyond specialist collaboration (plastic surgery, dermatology, anesthesiology), Hannaeve operates a comprehensive VIP aftercare package, including post-operative swelling management and scar care, to maximize patient satisfaction and ensure optimal recovery.

Representative Director Son Hyeong-bin

Education and Major Career

Plastic surgery specialist, former teaching specialist and staff at Department of Plastic Surgery, National Medical Center.
Former Director at Gangnam Wonjin Plastic Surgery.
Completed training course at Department of Plastic Surgery and Laser Center, Tokyo Women's Medical University, Japan.
Adjunct Professor of Plastic Surgery at CHA University.

Academic Activities and Qualifications

Regular member of American Society of Plastic Surgeons (ASPS).
Regular member of Korean Society of Plastic and Reconstructive Surgeons, Korean Society for Aesthetic Plastic Surgery, Korean Society for Surgery of the Hand, and Korean Society of Hair Restoration Surgery.
Served as secretary of the Insurance Committee of the Korean Society for Aesthetic Plastic Surgery.
Holds BLS (Basic Life Support) Provider qualification.

Medical Philosophy and Style

Director Son Hyeong-bin is known for his honest consultation style, "clearly stating what is possible and what is not," providing realistic advice based on patient's anatomy and safety. He also actively communicates plastic surgery knowledge through the YouTube channel 'Hannaeve TV', positioning himself as a 'National Plastic Surgery Primary Doctor'.

Hospital Information

Hospital Overview and Location

Hannaeve Plastic Surgery Clinic is a large-scale medical institution located in the Daniel Building, 330-1 Anyang-ro, Manan-gu, Anyang-si, Gyeonggi-do. Established in 2011, it has a history of over 15 years and has become a landmark plastic surgery clinic near Anyang Station.

The hospital utilizes multiple floors of the building, from the first basement level to the 7th floor, and the 12th-floor Hair Transplant Center, to perform specialized treatments by center.

Founding Philosophy and Vision

Under the slogan "Beautiful is the Answer," Hannaeve Plastic Surgery values healing the patient's mind and enhancing life happiness beyond mere changes in appearance as its core values.

Representative Director Son Hyeong-bin has focused on building a medical system that guarantees both 'safety' and 'results' to resolve patient worries and anxieties, realized through university-hospital-level advanced equipment and specialist collaboration.

Facility Scale and Floor Configuration

**12F:** Hannaeve Hair Transplant Center (Specialized hair loss treatment and transplantation)
**7F:** Creative Center (Research and administrative support)
**6F:** Hair Care Center / SMP (Scalp Micro-Pigmentation) Center / Consultation Center
**5F:** Hair Operating Room / Rooftop (Including rest area for surgical patients)
**4F:** Central Operating Room / Dermatology / Slimming Center (Sterile surgery system and recovery room)
**3F:** Integrated Lobby / Reception & Consultation (Patient greeting and waiting area)
**2F:** Hannaeve Dermatology (Laser procedures and skin care)
**1F:** Pharmacy / Parking Tower Entrance / Drive-thru Lifting Center (Enhanced accessibility)
**B1F:** Staff Kitchen

This floor configuration enhances expertise and reduces congestion by separating patient movement paths.

Major Specialized Centers and Procedure Analysis

Encore Under-eye Fat Repositioning Center

One of Hannaeve's representative procedures, utilizing a micro-incision inside the conjunctiva with an Ultrapulse Encore Laser. This minimizes bleeding, bruising, and swelling, dramatically shortening recovery time for patients with bulging under-eye fat, dark circles, or tear trough depression.

Anti-aging and Lifting Center

Offers various lifting solutions including **Custom Face Lift** (tailored, SMAS layer improvement) and **Endoscopic Forehead Lift** (using Full HD endoscope for minimal damage). Also provides non-surgical options with high-end laser equipment like Ulthera, Thermage FLX, Inmode, and Onda Lifting, including a 'Drive-thru Lifting Center' for accessibility.

Hair Transplant and SMP Center

A one-stop system for hair loss treatment, performing both incision and non-incision (FUE) hair transplant methods, combined with stem cell therapy to increase engraftment rates. Offers **SMP (Scalp Micro-Pigmentation)** for density reinforcement, crown hair loss, and scar coverage.

Breast and Body Contouring Center

For breast surgery, premium implants like Motiva and Mentor are used, with precise dissection via endoscopy to reduce tissue damage. **Liposuction** is performed using a 360-degree handmade method by the surgeon to ensure smooth and natural body lines, beyond mechanical vibration.

Reputation and Patient Review Analysis

Positive Evaluations

**Sincerity of Consultation:** Patients praise Director Son's "no overtreatment" approach, honesty about limitations, and professional trustworthiness.
**Facilities and Cleanliness:** Reviews frequently highlight the hospital's large scale, clean facilities, and pleasant waiting areas, appreciating high-quality services without needing to travel to Gangnam.
**Surgical Results:** Many reviews note natural results, especially in eye and breast surgeries, with less bruising and swelling than expected, affirming the effectiveness of micro-incision and aftercare systems.

Points to Consider and Mixed Opinions

**Waiting Time:** Due to its popularity, some patients note occasional waiting times, though the clinic actively manages this with a reservation system.
**Cost:** While costs may be higher compared to budget clinics, patients generally consider it reasonable given the premium equipment, facilities, specialist care, and comprehensive VIP aftercare services provided.

External Reputation

Hannaeve maintains thousands of positive reviews and high ratings on aesthetic medical platforms like Gangnam Unni and Babitalk, and is frequently discussed in plastic surgery communities like 'Sungyesa'. Consistent positive mentions on platforms emphasizing 'real reviews' underscore active patient engagement and trust.

Conclusion and Comprehensive Analysis

Hannaeve Plastic Surgery Clinic and Representative Director Son Hyeong-bin are solidifying their position as the **'Beauty Medical Hub of the Southern Gyeonggi Region'**.

Comprehensively, Hannaeve Plastic Surgery is analyzed as a reasonable and safe option for residents of Anyang and nearby areas (Suwon, Ansan, Gunpo, etc.) to receive top-tier medical services without entering Gangnam. In particular, for patients considering revision surgery or high-difficulty anti-aging surgery, Representative Director Son Hyeong-bin's expertise will act as a significant strength.

1. Harmony of Expertise and Trust

Director Son Hyeong-bin's solid career (National Medical Center, Wonjin Plastic Surgery, training in Japan) instills technological trust, and his honest consultation style provides psychological stability to patients.
2. Excellence of System

By combining the meticulousness of a private clinic with the safety system of a university hospital (resident anesthesia, CCTV, emergency equipment), it effectively resolves 'anxiety', the biggest entry barrier to plastic surgery.
3. Continuous Development

It actively introduces the latest trends and technologies such as Encore Under-eye Fat Repositioning and Custom Face Lift, and demonstrates continuous improvement by communicating with the public through YouTube and other channels.

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