Key Points
Specialized Institution
Facebone Plastic Surgery (얼굴본성형외과) is a specialized medical institution in Seoul, focusing primarily on facial contouring, especially zygoma reduction and reconstruction.
Experienced Leadership
Led by Dr. Park Yong-nam, a board-certified plastic surgeon with extensive background in reconstructive and craniofacial surgery.
Conservative Philosophy
Distinguishes itself with a conservative yet precise approach: "maximizing beauty with zygoma surgery alone," prioritizing patient safety with anesthesia specialists.
Nuanced Reputation
High ratings on commercial apps (9.1/10) contrast with moderate scores on independent forums (3.2/5), noted for professional honesty and direct consultation style.
Medical Leadership: Dr. Park Yong-nam
Professional Credentials & Education
Dr. Park Yong-nam (박용남) serves as the Representative Director (Chief Surgeon) of Facebone Plastic Surgery, a board-certified specialist.
- Medical License Acquisition: March 11, 1995
- Plastic Surgery Board Certification: February 28, 2003
- Clinical Experience: Over 20 years of post-specialization experience (as of 2025), with 15+ years focused on facial contouring.
Career History
Dr. Park's career trajectory highlights a strong foundation in both reconstructive and aesthetic surgery:
- Former Chief of Plastic Surgery, Bestian Hospital (renowned for burn treatment)
- Former Chief of Plastic Surgery, Mizform Clinic (Bundang)
- Former Director/Representative, Apgujeong N Plastic Surgery
- Former Director, AJ Plastic Surgery
Academic and Professional Affiliations
Active memberships in major domestic medical societies underscore his broad expertise, particularly in craniofacial surgery:
- Korean Society of Plastic and Reconstructive Surgeons (대한성형외과학회)
- Korean Society for Aesthetic Plastic Surgery (대한미용성형외과학회)
- Korean Cleft Palate-Craniofacial Association (대한두개안면성형외과학회) - highly relevant to facial bone specialization
- Korean Society for Surgery of the Hand (대한수부재건학회)
- Korean Burn Society (대한화상학회)
- Korean Association of Clinical Plastic Surgeons (대한성형외과 개원의협의회)
Institutional Overview: Facebone Plastic Surgery
General Information & Location
Facebone Plastic Surgery (Korean: 얼굴본성형외과의원) is a private medical institution located on the 4th Floor of the Inseong Building, 603 Gangnam-daero, Seocho-gu, Seoul. This places it in the Jamwon-dong area, a central hub for aesthetic medicine near Sinsa Station.
- Phone: 02-3448-0203
- Business Registration No.: 486-07-01065
- Official Website: facebone.co.kr
Operational Hours:
- Weekdays (Mon-Fri): 10:00 AM – 7:00 PM
- Saturdays: 10:00 AM – 4:00 PM
- Sundays/Holidays: Closed (verification recommended)
Brand Identity & Clinical Philosophy
The clinic's name, "Facebone" (얼굴본), explicitly signals its sub-specialization in the facial skeleton. Its slogan, "Concentrating on Face Bones" (얼굴뼈에 집중합니다), reinforces this identity.
Core Philosophy: "Maximizing beauty with zygoma surgery alone."
Facebone advocates for a minimalistic approach, meticulously diagnosing whether zygoma reduction alone can achieve desired facial balance, aiming to minimize surgical trauma and avoid the "over-resected" look. Safety is paramount, with real-time monitoring by anesthesia specialists.
Clinical Specialization: The Facebone System
Core Competency: Zygoma Reduction
The flagship procedure, Zygoma Reduction, is central to Facebone's expertise. Dr. Park's philosophy emphasizes achieving maximum aesthetic improvement with minimal intervention.
Surgical Techniques & Methodology: "Facebone Zygoma Surgery System"
- Precision Analysis: Utilizes 3D-CT and X-ray for facial skeleton mapping, nerve pathways, and bone thickness, aiming for sub-1mm error margins.
- Volume Zygoma Surgery (볼륨광대성형): Reduces facial width while preserving or repositioning front cheek volume for a youthful, 3D appearance.
- Customized Planning: Offers variations like Zygoma Reduction + Fat Grafting, Zygoma Reduction + Lifting to address sagging, and Revision Surgery for previous unsatisfactory outcomes.
Complementary Procedures
To enhance facial contouring results, the clinic provides a range of soft tissue and feature surgeries:
- Rhinoplasty (Nose Surgery): Tip plasty, dorsal augmentation, including male rhinoplasty.
- Blepharoplasty (Eye Surgery): Double eyelid surgery (buried/incisional), canthoplasty, ptosis correction.
- Anti-Aging: Full-face fat grafting, thread lifting, and "Aristocrat Surgery" (paranasal augmentation for nasolabial folds).
- Petit Procedures: Botox (jawline) and fillers (lips, chin).
Safety Protocols & Patient Care
Anesthesia & Monitoring
Emphasizes "Safety First" with an anesthesia director performing real-time monitoring and equipped emergency infrastructure.
Surgical Safety Record
Claims an "accident-free record since opening" (개원이래 무사고), supported by staff safety education and thorough disinfection systems.
Post-Operative Care
Advocates a "Responsible Care System" (책임 전담제), ensuring Dr. Park manages the entire process from consultation to follow-up, countering "shadow doctor" concerns.
Reputation and Market Analysis
Quantitative Metrics (App Platforms)
On major Korean aesthetic surgery platforms, Facebone maintains high visibility:
- Gangnam Unni (강남언니): Approx. 9.1/10 rating (over 1,000 reviews), Dr. Park's rating 9.2/10 (~690 reviews).
- Yeoshin Ticket (여신티켓): High engagement with event purchases and reviews.
Qualitative Analysis (Community Forums)
Analysis from **Sungyesa (성예사)**, a critical plastic surgery community, reveals a nuanced reputation:
- Sungyesa Rating: 3.2/5.0 (based on 48 evaluations).
- Patient Sentiment: Praised for professional honesty, high expertise, and absence of upselling. Consultation style described as "cold," "calm," "decisive," or "cynical/cool" (냉정하면서도 단호하신 분) – objective rather than overly friendly.
"Shadow Doctor" & Review Reliability Context
The discrepancy between high app ratings and moderate forum ratings is common. App reviews are often incentivized, while forum reviews are considered more "authentic." Facebone's lower forum score but specific praise for honesty suggest that while bedside manner may not be universally appealing, medical ethics are highly respected.
Comprehensive Synthesis & Conclusion
Distinctive Characteristics
1. Niche Focus
Specialization in facial bones (zygoma) avoids "factory-style" practices, ensuring depth of expertise.
2. Director-Led Care
Dr. Park Yong-nam's direct involvement from consultation to post-op reassures patients fearing ghost surgery.
3. Conservative Aesthetics
Philosophy of minimum necessary surgery (e.g., Zygoma only) appeals to those seeking natural improvements.
Summary of Dr. Park's Profile
Dr. Park is a seasoned specialist with a strong background in reconstructive surgery. His reputation is that of a "surgeon's surgeon"—technically proficient, ethically sound, and direct in communication. While some find his direct style intimidating, many find it reassuring and trustworthy.
Final Verdict for Potential Patients
For individuals seeking facial contouring in Korea, Facebone Plastic Surgery represents a **specialized, safety-conscious option**. It is particularly well-suited for patients who:
- Prioritize surgical safety and direct doctor involvement.
- Are looking for specific zygoma reduction or revision.
- Prefer a conservative medical opinion that avoids upselling.
- Are comfortable with a direct, professional consultation style.
The clinic's standing is solidified by Dr. Park's long-term experience and its consistent focus on its core competency: the facial skeleton.